Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Industry Performance | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Polishes in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Growth slows due to purchasing behaviour shifts and inflationary pressures | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Private Label & DTC Disruption | 4 | 1 |
| Sustainability | 4 | 1 |
| Multifunctionality | 4 | 1 |
| Industry Performance | 5 | 1 |
| Growth slows due to purchasing behaviour shifts and inflationary pressures | 5 | 1 |
| Graph - Chart 2 Häxan Combines E Commerce and Social Media | 5 | 1 |
| Graph - POLISHES IN SWEDEN | 6 | 1 |
| E-commerce and social media fuel dtc sales | 6 | 1 |
| POLISHES IN SWEDEN | 7 | 1 |
| Graph - Sales of Polishes Retail rsp SEK million Current | 7 | 1 |
| Graph - Chart 4 Volume Sales 2020-2030 | 7 | 1 |
| POLISHES IN SWEDEN | 8 | 1 |
| Graph - Sales of Polishes by Category Retail rsp SEK million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| POLISHES IN SWEDEN | 9 | 1 |
| Prolonged cost-of-living pressures set to lead to down-trading | 9 | 1 |
| Competition expected to increase from multifunctional products in surface care and dishwashing | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 9 | 1 |
| POLISHES IN SWEDEN | 10 | 1 |
| Graph - Forecast Sales of Polishes by Category Retail SEK million Current Value RSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| POLISHES IN SWEDEN | 11 | 1 |
| Company Shares of Polishes | 11 | 1 |
| Chart 9 Brand Shares 2025 | 11 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 11 | 1 |
| POLISHES IN SWEDEN | 12 | 1 |
| Retail e-commerce plays a growing role in polishes sales | 12 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 12 | 1 |
| Economic Context | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Graph - Technological | 13 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 13 | 1 |
| POLISHES IN SWEDEN | 14 | 1 |
| Graph - Annual Rates of Inflation % | 14 | 1 |
| Consumer Context | 14 | 1 |
| Graph - Chart 14 Consumer Context for Polishes | 14 | 1 |
| POLISHES IN SWEDEN | 15 | 1 |
| Income and Expenditure | 15 | 1 |
| Graph - Lifestyles | 15 | 1 |
| Graph - Chart 15 Population 2020-2030 | 15 | 1 |
| POLISHES IN SWEDEN | 16 | 1 |
| Graph - Growth % | 16 | 1 |
| Graph - Chart 17 Population by Generation 2025 | 16 | 1 |
| POLISHES IN SWEDEN | 17 | 1 |
| Graph - Report closing date: 9 March 2026 | 17 | 1 |
| Home Care in Sweden - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| Laundry care drives home care growth through premiumisation | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| Sustainability | 18 | 1 |
| Premiumisation | 18 | 1 |
| Private Label & DTC Disruption | 18 | 1 |
| Industry Performance | 19 | 1 |
| Laundry care drives home care growth through premiumisation | 19 | 1 |
| Graph - Chart 19 Softlan Supreme Freshness Elevates Premium Efficac | 19 | 1 |
| Graph - POLISHES IN SWEDEN | 20 | 1 |
| Sustainability influences product development and purchasing decisions | 20 | 1 |
| POLISHES IN SWEDEN | 21 | 1 |
| Graph - Chart 20 Såklart Combines Effectiveness and Sustainability | 21 | 1 |
| POLISHES IN SWEDEN | 22 | 1 |
| Graph - Sales of Home Care Retail rsp SEK million Current | 22 | 1 |
| Graph - Chart 22 Volume Sales 2020-2030 | 22 | 1 |
| POLISHES IN SWEDEN | 23 | 1 |
| Graph - Sales of Home Care by Category Retail rsp SEK million Current | 23 | 1 |
| POLISHES IN SWEDEN | 24 | 1 |
| Chart 24 Analyst Insight for Home Care | 24 | 1 |
| Laundry care set to remain the largest category, while dishwashing will remain the best- performing | 24 | 1 |
| Continued price-sensitivity expected to increase demand for multifunctional products | 24 | 1 |
| POLISHES IN SWEDEN | 25 | 1 |
| Graph - Chart 25 Forecast Value Sales 2020-2030 | 25 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 25 | 1 |
| POLISHES IN SWEDEN | 26 | 1 |
| Graph - Forecast Sales of Home Care by Category Retail SEK million Current Value RSP CAGR 2025-2030 | 26 | 1 |
| Competitive Landscape | 26 | 1 |
| Unilever sverige ab maintains lead through laundry care strength | 26 | 1 |
| Chart 27 Company Shares 2025 | 26 | 1 |
| POLISHES IN SWEDEN | 27 | 1 |
| Table/Chart: Company Shares of Home Care % Share (GBO) - Retail Value RSP - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| POLISHES IN SWEDEN | 28 | 1 |
| Channels | 28 | 1 |
| Grocery retailers dominate sales through convenience | 28 | 1 |
| Retail e-commerce gains traction with omnichannel enhancements | 28 | 1 |
| Table/Chart: Brand Shares of Home Care % Share (LBN) - Retail Value RSP 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| POLISHES IN SWEDEN | 29 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 29 | 1 |
| POLISHES IN SWEDEN | 30 | 1 |
| Political | 30 | 1 |
| Graph - Economic | 30 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 30 | 1 |
| POLISHES IN SWEDEN | 31 | 1 |
| Inflation | 31 | 1 |
| Graph - Annual Rates of Inflation % | 31 | 1 |
| Consumer Context | 31 | 1 |
| Population | 31 | 1 |
| Graph - Income and Expenditure | 31 | 1 |
| Lifestyles | 31 | 1 |
| POLISHES IN SWEDEN | 32 | 1 |
| Graph - Growth % | 32 | 1 |
| Graph - Chart 35 Consumer Expenditure 2020-2030 | 32 | 1 |
| Graph - Population by Generation Share of total population % | 33 | 1 |
| Country Reports Disclaimer | 33 | 1 |
