Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| POLISHES IN ROMANIA | 3 | 1 |
| Consumer Context | 3 | 1 |
| Polishes in Romania - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Rising prices and changing consumer habits hit sales | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Multifunctionality | 4 | 1 |
| Premiumisation | 4 | 1 |
| Sustainability | 4 | 1 |
| POLISHES IN ROMANIA | 5 | 1 |
| Industry Performance | 5 | 1 |
| Rising prices and changing consumer habits hit sales | 5 | 1 |
| Furniture polish dominates sales | 5 | 1 |
| Multifunctionality drives innovation and growth | 5 | 1 |
| POLISHES IN ROMANIA | 6 | 1 |
| Graph - Chart 2 | 6 | 1 |
| Graph - Chart 3 Value Sales of Polishes 2020-2030 | 6 | 1 |
| POLISHES IN ROMANIA | 7 | 1 |
| Graph - Retail rsp RON million Current | 7 | 1 |
| Graph - Chart 4 Volume Sales of Polishes 2020-2030 | 7 | 1 |
| Graph - Chart 5 Value Sales of Polishes by Category 2025 | 7 | 1 |
| POLISHES IN ROMANIA | 8 | 1 |
| Graph - Retail rsp RON million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| Consumers drive demand for eco-friendly and multifunctional products | 8 | 1 |
| Furniture polish remains dominant but faces decline | 8 | 1 |
| POLISHES IN ROMANIA | 9 | 1 |
| Eco-friendly and multifunctional trends to shape the future | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales of Polishes 2020-2030 | 9 | 1 |
| Graph - POLISHES IN ROMANIA | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| POLISHES IN ROMANIA | 11 | 1 |
| Chart 9 Company Shares of Polishes 2025 | 11 | 1 |
| Chart 10 Brand Shares of Polishes 2025 | 11 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 11 | 1 |
| POLISHES IN ROMANIA | 12 | 1 |
| Channels | 12 | 1 |
| Grocery retailers dominate polishes sales in romania | 12 | 1 |
| Retail e-commerce gains traction with improved infrastructure | 12 | 1 |
| Chart 11 Retail Channels for Polishes 2020-2025 | 12 | 1 |
| POLISHES IN ROMANIA | 13 | 1 |
| Graph - Retail Value RSP 2020-2025 | 13 | 1 |
| Graph - Chart 12 Economic Context for Polishes | 13 | 1 |
| POLISHES IN ROMANIA | 14 | 1 |
| Graph - Political | 14 | 1 |
| Graph - Economic | 14 | 1 |
| Technological | 14 | 1 |
| Graph - Chart 13 Real GDP Growth 2020-2030 | 14 | 1 |
| Graph - POLISHES IN ROMANIA | 15 | 1 |
| Consumer Context | 15 | 1 |
| Graph - Chart 15 Consumer Context for Polishes | 15 | 1 |
| Graph - POLISHES IN ROMANIA | 16 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 16 | 1 |
| Graph - Chart 18 Population by Generation 2025 | 16 | 1 |
| Graph - Population by Generation Share of total population % | 17 | 1 |
| Country Reports Disclaimer | 17 | 1 |
| Home Care in Romania - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| Consumers drive growth with evolving product formats and premiumisation | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| POLISHES IN ROMANIA | 19 | 1 |
| Graph - Evolving Product Formats | 19 | 1 |
| Premiumisation | 19 | 1 |
| Sustainability | 19 | 1 |
| Industry Performance | 19 | 1 |
| Consumers drive growth with evolving product formats and premiumisation | 19 | 1 |
| Laundry care dominates sales with steady demand | 19 | 1 |
| POLISHES IN ROMANIA | 20 | 1 |
| Sustainability and premiumisation shape home care | 20 | 1 |
| Graph - Chart 20 Kaufland Encourages Home Care Packaging Recycling | 20 | 1 |
| POLISHES IN ROMANIA | 21 | 1 |
| Graph - Retail rsp RON million Current | 21 | 1 |
| Graph - Chart 22 Volume Sales of Home Care 2020-2030 | 21 | 1 |
| POLISHES IN ROMANIA | 22 | 1 |
| Graph - Retail rsp RON million Current | 22 | 1 |
| What's Next? | 22 | 1 |
| Sustainability and premiumisation to drive future growth | 22 | 1 |
| POLISHES IN ROMANIA | 23 | 1 |
| Laundry care to maintain dominance with premiumisation trend | 23 | 1 |
| Surface care and toilet care to drive growth with innovation | 23 | 1 |
| POLISHES IN ROMANIA | 24 | 1 |
| Graph - Retail rsp RON million - Current % Y-O-Y Growth | 24 | 1 |
| Graph - Chart 25 Forecast Value Sales of Home Care by Category 2025-2030 | 24 | 1 |
| POLISHES IN ROMANIA | 25 | 1 |
| Procter & gamble and henkel contribute to market consolidation | 25 | 1 |
| Local players and trends shape competitive landscape | 25 | 1 |
| Chart 26 Analyst Insight for Home Care | 25 | 1 |
| POLISHES IN ROMANIA | 26 | 1 |
| Chart 27 | 26 | 1 |
| Graph - Chart 27 Sano Launches a New Product Format | 26 | 1 |
| Graph - POLISHES IN ROMANIA | 27 | 1 |
| Graph - Chart 29 Company Shares of Home Care 2025 | 27 | 1 |
| POLISHES IN ROMANIA | 28 | 1 |
| Graph - Chart 30 Brand Shares of Home Care 2025 | 28 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| POLISHES IN ROMANIA | 29 | 1 |
| Channels | 29 | 1 |
| Chained grocery retailers dominate home care sales | 29 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| POLISHES IN ROMANIA | 30 | 1 |
| Retail e-commerce gains traction with operational improvements | 30 | 1 |
| Graph - Chart 31 Retail Channels for Home Care 2020-2025 | 30 | 1 |
| Economic Context | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Graph - Technological | 31 | 1 |
| Graph - Chart 33 Real GDP Growth 2020-2030 | 31 | 1 |
| POLISHES IN ROMANIA | 32 | 1 |
| Graph - Chart 34 Inflation 2020-2030 | 32 | 1 |
| Consumer Context | 32 | 1 |
| Population | 32 | 1 |
| Graph - Chart 35 Consumer Context for Home Insecticides | 32 | 1 |
| Graph - Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| Graph - POLISHES IN ROMANIA | 33 | 1 |
| Graph - Chart 37 Consumer Expenditure 2020-2030 | 33 | 1 |
| Graph - POLISHES IN ROMANIA | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
