Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| NICOTINE IN GERMANY | 3 | 1 |
| NICOTINE IN GERMANY | 4 | 1 |
| Economic Context | 4 | 1 |
| Economic Context (CONT) | 5 | 1 |
| Nicotine in Germany - Industry Overview | 6 | 1 |
| Executive Summary | 6 | 1 |
| 2025 developments | 6 | 1 |
| Key Data Insights | 6 | 1 |
| Key Industry Trends | 6 | 1 |
| NICOTINE IN GERMANY | 7 | 1 |
| Graph - Declining Smoking Prevalence | 7 | 1 |
| Industry Performance | 7 | 1 |
| Declining smoking prevalence supports switching while slowing cigarette growth | 7 | 1 |
| NICOTINE IN GERMANY | 8 | 1 |
| Cross-format consumption sustains demand across nicotine categories | 8 | 1 |
| Graph - Chart 2 Volume Sales 2020-2030 | 8 | 1 |
| NICOTINE IN GERMANY | 9 | 1 |
| Graph - Sticks volume Million sticks | 9 | 1 |
| What's Next? | 9 | 1 |
| NICOTINE IN GERMANY | 10 | 1 |
| Cross-format consumption set to sustain demand across nicotine categories | 10 | 1 |
| Chart 4 Analyst Insight for Nicotine | 10 | 1 |
| NICOTINE IN GERMANY | 11 | 1 |
| Graph - Chart 5 Forecast Volume Sales 2020-2030 | 11 | 1 |
| Graph - Chart 6 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| Graph - NICOTINE IN GERMANY | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Philip morris remains ahead as smaller players broaden competition | 12 | 1 |
| NICOTINE IN GERMANY | 13 | 1 |
| Chart 7 Company Shares 2025 | 13 | 1 |
| Graph - Chart 8 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) = Sticks volume = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| NICOTINE IN GERMANY | 14 | 1 |
| Channels | 14 | 1 |
| Grocery retailers lead nicotine distribution through scale and accessibility | 14 | 1 |
| Table/Chart: % Share (LBN) = Sticks volume 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| NICOTINE IN GERMANY | 15 | 1 |
| E-commerce remains constrained by regulation and consumer habits | 15 | 1 |
| Products | 15 | 1 |
| NICOTINE IN GERMANY | 16 | 1 |
| Ploom aura and rechargeable vaping systems illustrate innovation shaped by switching behaviour | 16 | 1 |
| Innovation is raising competitive pressure and accelerating portfolio adaptation | 16 | 1 |
| Operating Environment | 16 | 1 |
| Legislation | 16 | 1 |
| NICOTINE IN GERMANY | 17 | 1 |
| Legislative overview | 17 | 1 |
| Minimum legal smoking age | 17 | 1 |
| Smoking prevalence | 17 | 1 |
| Tar levels | 17 | 1 |
| Table/Chart: Chart 9 Legislation Summary at a Glance | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| NICOTINE IN GERMANY | 18 | 1 |
| Health warnings | 18 | 1 |
| Plain packaging | 18 | 1 |
| Advertising and sponsorship | 18 | 1 |
| Point-of-sale display bans | 18 | 1 |
| Smoking in public places | 18 | 1 |
| Low ignition propensity (lip) cigarette regulation | 18 | 1 |
| Flavoured tobacco product ban | 18 | 1 |
| NICOTINE IN GERMANY | 19 | 1 |
| Reduced harm | 19 | 1 |
| Vapour products | 19 | 1 |
| Production/Imports/Exports | 19 | 1 |
| Economic Context | 19 | 1 |
| Political | 19 | 1 |
| Graph - Chart 10 Economic Context for Nicotine | 19 | 1 |
| Economic | 19 | 1 |
| Technological | 19 | 1 |
| Graph - NICOTINE IN GERMANY | 20 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 20 | 1 |
| NICOTINE IN GERMANY | 21 | 1 |
| Chart 13 Consumer Context for Nicotine | 21 | 1 |
| Graph - Population | 21 | 1 |
| Lifestyles | 21 | 1 |
| Graph - Chart 14 Population 2020-2030 | 21 | 1 |
| Graph - Share of total population % | 22 | 1 |
| Country Reports Disclaimer | 22 | 1 |
| Cigarettes in Germany - Category Analysis | 23 | 1 |
| Key Data Insights | 23 | 1 |
| 2025 Developments | 23 | 1 |
| Cigarettes summary | 23 | 1 |
| NICOTINE IN GERMANY | 24 | 1 |
| Pursuit of Value | 24 | 1 |
| Graph - Declining Smoking Prevalence | 24 | 1 |
| Industry Performance | 24 | 1 |
| Price competition intensifies as value-seeking behaviour shapes brand strategies | 24 | 1 |
| Slim formats support limited growth within a stagnating category | 24 | 1 |
| Chart 17 Volume Sales 2020-2030 | 24 | 1 |
| NICOTINE IN GERMANY | 25 | 1 |
| Graph - Sticks volume -Million sticks | 25 | 1 |
| What's Next? | 25 | 1 |
| Volume decline set to continue as tax and substitution pressures mount | 25 | 1 |
| Chart 18 Analyst Insight for Cigarettes | 25 | 1 |
| NICOTINE IN GERMANY | 26 | 1 |
| Larger pack formats expected to underpin value competition and slow switching | 26 | 1 |
| Regulatory environment forecast to moderate switching despite gradual policy pressure | 26 | 1 |
| Graph - Chart 19 Forecast Volume Sales 2020-2030 | 26 | 1 |
| NICOTINE IN GERMANY | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Reemtsma capitalises on value demand as philip morris falters | 27 | 1 |
| Chart 20 Company Shares 2025 | 27 | 1 |
| Table/Chart: % Share (GBO) - Sticks volume - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| NICOTINE IN GERMANY | 28 | 1 |
| Channels | 28 | 1 |
| Forecourt retailers lead while discounters gain share | 28 | 1 |
| Table/Chart: % Share (LBN) - Sticks volume 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| NICOTINE IN GERMANY | 29 | 1 |
| Graph - Chart 22 Retail Channels 2020-2025 | 29 | 1 |
| NICOTINE IN GERMANY | 30 | 1 |
| Average cigarette pack price breakdown | 30 | 1 |
| Products | 30 | 1 |
| Pack size innovation extends value positioning across price tiers | 30 | 1 |
| Jps and esse expand slim cigarette choices for new audiences | 30 | 1 |
| Table/Chart: Chart 23 Average Cigarette Pack Price Breakdown: Brand Examples | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| NICOTINE IN GERMANY | 31 | 1 |
| Paramount and jps grow share by adapting to price pressure | 31 | 1 |
| Economic Context | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - NICOTINE IN GERMANY | 32 | 1 |
| Graph - Chart 26 Inflation 2020-2030 | 32 | 1 |
| NICOTINE IN GERMANY | 33 | 1 |
| Graph - Population | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Lifestyles | 33 | 1 |
| Graph - Chart 28 Population 2020-2030 | 33 | 1 |
| Graph - Population by Generation Share of total population % | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
| Cigars, Cigarillos and Smoking Tobacco in Germany - Category Analysis | 35 | 1 |
| Key Data Insights | 35 | 1 |
| 2025 Developments | 35 | 1 |
| NICOTINE IN GERMANY | 36 | 1 |
| Graph - Pursuit of Value | 36 | 1 |
| Industry Performance | 36 | 1 |
| Value demand drives switching to fine cut tobacco and economy cigarillos | 36 | 1 |
| Cross-format usage drives cigarillos growth and accelerates cigar decline | 36 | 1 |
| NICOTINE IN GERMANY | 37 | 1 |
| Graph - Chart 31 Volume Sales 2020-2030 | 37 | 1 |
| Graph - Chart 32 Volume Sales by Category 2025 | 37 | 1 |
| NICOTINE IN GERMANY | 38 | 1 |
| Graph - Sticks volume Million sticks | 38 | 1 |
| NICOTINE IN GERMANY | 39 | 1 |
| NICOTINE IN GERMANY | 40 | 1 |
| Graph - Sticks volume - EUR million % Y-O-Y Growth | 40 | 1 |
| Graph - Chart 35 Forecast Volume Sales by Category 2025-2030 | 40 | 1 |
| NICOTINE IN GERMANY | 41 | 1 |
| Graph - Sticks volume = EUR million CAGR 2025-2030 | 41 | 1 |
| Competitive Landscape | 41 | 1 |
| Concentration increases as reemtsma extends lead and rivals lose share | 41 | 1 |
| NICOTINE IN GERMANY | 42 | 1 |
| Chart 36 Company Shares 2025 | 42 | 1 |
| Table/Chart: % Share (GBO) = Sticks volume - 2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| NICOTINE IN GERMANY | 43 | 1 |
| Channels | 43 | 1 |
| Specialist retailers benefit from compliance advantages and consumer trust | 43 | 1 |
| Table/Chart: % Share (LBN) - Sticks volume 2025 | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| NICOTINE IN GERMANY | 44 | 1 |
| Retail e-commerce remains constrained by regulatory barriers | 44 | 1 |
| Products | 44 | 1 |
| Value and cross-format consumption drive product development | 44 | 1 |
| Rothfuchs and villiger shots address price and occasion barriers | 44 | 1 |
| NICOTINE IN GERMANY | 45 | 1 |
| Reemtsma capitalises on value focus as rivals adjust portfolios | 45 | 1 |
| Economic Context | 45 | 1 |
| Political | 45 | 1 |
| Graph - Chart 38 Economic Context for Cigars, Cigarillos and Smoking Tobacco | 45 | 1 |
| Economic | 45 | 1 |
| Technological | 45 | 1 |
| Graph - NICOTINE IN GERMANY | 46 | 1 |
| Graph - Chart 40 Inflation 2020-2030 | 46 | 1 |
| NICOTINE IN GERMANY | 47 | 1 |
| Graph - Population | 47 | 1 |
| Graph - Income and Expenditure | 47 | 1 |
| Lifestyles | 47 | 1 |
| Graph - Chart 42 Population 2020-2030 | 47 | 1 |
| Graph - Population by Generation Share of total population % | 48 | 1 |
| Country Reports Disclaimer | 48 | 1 |
| Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category Analysis | 49 | 1 |
| Key Data Insights | 49 | 1 |
| 2025 Developments | 49 | 1 |
| Smokeless tobacco, e-vapour products and heated tobacco summary | 49 | 1 |
| NICOTINE IN GERMANY | 50 | 1 |
| Graph - Declining Smoking Prevalence | 50 | 1 |
| Cross-Format Consumption | 50 | 1 |
| Industry Performance | 50 | 1 |
| Rating volume growth driven by migration to alternative nicotine formats | 50 | 1 |
| Declining smoking prevalence drives growth in alternative nicotine formats | 50 | 1 |
| Cross-format usage and regulatory change shape competitive dynamics | 50 | 1 |
| NICOTINE IN GERMANY | 51 | 1 |
| Graph - Chart 45 Volume Sales 2020-2030 | 51 | 1 |
| Graph - Chart 46 Volume Sales by Category 2025 | 51 | 1 |
| NICOTINE IN GERMANY | 52 | 1 |
| Graph - Sticks volume Million sticks | 52 | 1 |
| What's Next? | 52 | 1 |
| E-vapour growth set to moderate as regulatory pressures intensify | 52 | 1 |
| NICOTINE IN GERMANY | 53 | 1 |
| Heated tobacco forecast to sustain growth through innovation and cigarette switching | 53 | 1 |
| Regulatory scrutiny is expected to increase for e-vapour products | 53 | 1 |
| NICOTINE IN GERMANY | 54 | 1 |
| Graph - Sticks volume - Million sticks % Y-O-Y Growth | 54 | 1 |
| Graph - Chart 49 Forecast Volume Sales by Category 2025-2030 | 54 | 1 |
| Graph - NICOTINE IN GERMANY | 55 | 1 |
| Competitive Landscape | 55 | 1 |
| NICOTINE IN GERMANY | 56 | 1 |
| Chart 50 Company Shares 2025 | 56 | 1 |
| Table/Chart: % Share (GBO) - Sticks volume - 2025 | 56 | 1 |
| Table/Chart: Tabular Data Analysis | 56 | 1 |
| NICOTINE IN GERMANY | 57 | 1 |
| Channels | 57 | 1 |
| Table/Chart: % Share (LBN) - Sticks volume 2025 | 57 | 1 |
| Table/Chart: Tabular Data Analysis | 57 | 1 |
| NICOTINE IN GERMANY | 58 | 1 |
| Products | 58 | 1 |
| Regulatory change and heated tobacco competition drive product investment | 58 | 1 |
| Ploom aura and caldora highlight device and flavour innovation | 58 | 1 |
| NICOTINE IN GERMANY | 59 | 1 |
| Economic Context | 59 | 1 |
| Political | 59 | 1 |
| Graph - Chart 52 Economic Context for Smokeless Tobacco, E-Vapour Products and Heated Tobacco | 59 | 1 |
| Economic | 59 | 1 |
| Technological | 59 | 1 |
| Graph - Chart 53 Real Gdp Growth 2020-2030 | 59 | 1 |
| Graph - NICOTINE IN GERMANY | 60 | 1 |
| Graph - Chart 54 Inflation 2020-2030 | 60 | 1 |
| NICOTINE IN GERMANY | 61 | 1 |
| Graph - Population | 61 | 1 |
| Graph - Income and Expenditure | 61 | 1 |
| Lifestyles | 61 | 1 |
| Graph - Chart 56 Population 2020-2030 | 61 | 1 |
| Graph - Population by Generation Share of total population % | 62 | 1 |
| Country Reports Disclaimer | 62 | 1 |
