Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| LIST OF CONTENTS AND TABLES | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| Tissue and Hygiene in the US - Industry Overview | 2 | 1 |
| Table/Chart: CATEGORY DATA 4 | 2 | 1 |
| Table/Chart: MARKET INDICATORS 11 | 2 | 1 |
| Graph - Graph/Chart Analysis | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Graph - Graph/Chart Analysis | 4 | 1 |
| NAPPIES/DIAPERS/PANTS IN THE US - CATEGORY ANALYSIS | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2024 DEVELOPMENTS | 4 | 1 |
| Marginal improvement in volume growth rate in 2024 owing to easing inflationary conditions and uptick in birth rate | 4 | 1 |
| Graph - Graph/Chart Analysis | 5 | 1 |
| Procter & gamble and kimberly clark continue to lead nappies/diapers/pants in 2024, while insurgents gain share | 5 | 1 |
| Ongoing financial uncertainty makes cost reduction and supply optimisation key business priorities | 5 | 1 |
| Graph - Graph/Chart Analysis | 6 | 1 |
| PROSPECTS AND OPPORTUNITIES | 6 | 1 |
| Disposable pants and comfort-forward options set to drive growth | 6 | 1 |
| Collaborative sustainability paves the way for future eco-friendly initiatives | 6 | 1 |
| Graph - Graph/Chart Analysis | 7 | 1 |
| Brand-building and value-added innovations targeting performance, skin health, and inclusivity will help solidify competitiveness | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| Graph - Graph/Chart Analysis | 8 | 1 |
| Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024 % current value growth | 8 | 1 |
| Table/Chart: Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024 | 8 | 1 |
| Table/Chart: Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024 | 8 | 1 |
| Graph - Table 5 | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029 USD million | 9 | 1 |
| Table/Chart: Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029 % constant value growth | 9 | 1 |
| Graph - NAPPIESDIAPERS/PANTS IN THE US | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Graph - Graph/Chart Analysis | 11 | 1 |
| TISSUE AND HYGIENE IN THE US - INDUSTRY OVERVIEW | 11 | 1 |
| EXECUTIVE SUMMARY | 11 | 1 |
| Tissue and hygiene in 2024: The big picture | 11 | 1 |
| 2024 key trends | 11 | 1 |
| Graph - Graph/Chart Analysis | 12 | 1 |
| Competitive landscape | 12 | 1 |
| Retail developments | 12 | 1 |
| What next for tissue and hygiene | 13 | 1 |
| MARKET INDICATORS | 14 | 1 |
| Table 9 | 14 | 1 |
| Female Population by Age 2019-2024 | 14 | 1 |
| Table/Chart: Table 7 Birth Rates 2019-2024 per '000 population | 14 | 1 |
| Table/Chart: Table 8 Infant Population 2019-2024 | 14 | 1 |
| Table/Chart: Table 9 Female Population by Age 2019-2024 | 14 | 1 |
| Table/Chart: Table 10 Total Population by Age 2019-2024 | 15 | 1 |
| Table/Chart: Table 11 Households 2019-2024 | 15 | 1 |
| Table/Chart: Table 12 Forecast Infant Population 2024-2029 | 15 | 1 |
| Table/Chart: Table 15 Forecast Households 2024-2029 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: Table 14 Forecast Total Population by Age 2024-2029 | 16 | 1 |
| MARKET DATA | 17 | 1 |
| Table/Chart: Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024 USD million | 17 | 1 |
| Table/Chart: Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024 % current value growth | 17 | 1 |
| Table/Chart: Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024 % retail value rsp | 19 | 1 |
| Table/Chart: Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024 % retail value rsp | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024 % retail value rsp | 20 | 1 |
| NAPPIES/DIAPERS/PANTS IN THE US | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Disclosure | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029 % constant value growth | 22 | 1 |
| Disclosure | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Disclosure | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Disclosure | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Disclosure | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
