Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Nappies/Diapers/Pants in Portugal - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Brands drive uptrading to capture value growth | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Premiumization | 4 | 1 |
| Convenience | 4 | 1 |
| Clean Wellness | 4 | 1 |
| Industry Performance | 5 | 1 |
| Brands drive uptrading to capture value growth | 5 | 1 |
| Disposable pants gain momentum as dodot leads promotional uptrading | 5 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 6 | 1 |
| Technology and wellness positioning play key role in purchasing decisions | 6 | 1 |
| Graph - Chart 2 Brands Invest in Clean Wellness | 6 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 7 | 1 |
| Graph - Sales of Nappies/Diapers/Pants Retail rsp EUR million Current | 7 | 1 |
| Graph - Chart 4 Volume Sales 2020-2030 | 7 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 8 | 1 |
| Graph - Sales of Nappies/Diapers/Pants by Category Retail rsp EUR million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 9 | 1 |
| Private label expected to narrow price gap as disposable pants outpaces decline | 9 | 1 |
| Eco-friendly innovation and stricter immigration set to shift value dynamics | 9 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 10 | 1 |
| Graph - Forecast Sales of Nappies/Diapers/Pants Retail rsp EUR million Current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 11 | 1 |
| Forecast Sales of Nappies/Diapers/Pants by Category | 11 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 12 | 1 |
| Chart 8 Company Shares 2025 | 12 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 12 | 1 |
| Table/Chart: Company Shares of Nappies/Diapers/Pants % Share (GBO) = Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 13 | 1 |
| Channels | 13 | 1 |
| Supermarkets reinforce leadership as e-commerce accelerates growth | 13 | 1 |
| Table/Chart: Brand Shares of Nappies/Diapers/Pants % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 14 | 1 |
| Graph - Retail Channels for Nappies/Diapers/Pants Retail Value RSP 2020-2025 | 14 | 1 |
| Graph - Chart 11 Economic Context for Nappies/Diapers/Pants | 14 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 15 | 1 |
| Graph - Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 15 | 1 |
| Graph - Inflation | 16 | 1 |
| Consumer Context | 16 | 1 |
| Population | 16 | 1 |
| Graph - Income and Expenditure | 16 | 1 |
| Lifestyles | 16 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 17 | 1 |
| Graph - Growth % | 17 | 1 |
| Graph - Chart 16 Consumer Expenditure 2020-2030 | 17 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 18 | 1 |
| Graph - Population by Generation Share of total population % | 18 | 1 |
| Country Reports Disclaimer | 18 | 1 |
| Tissue and Hygiene in Portugal - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 20 | 1 |
| Affordability | 20 | 1 |
| Graph - Premiumization | 20 | 1 |
| Sustainability | 20 | 1 |
| Industry Performance | 20 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 21 | 1 |
| Graph - Chart 19 Renova Uses Recycled Textile Fibres | 21 | 1 |
| Procter & gamble drives premiumisation with online discount campaigns | 21 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 22 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp EUR million Current | 22 | 1 |
| Graph - Chart 21 Value Sales by Category 2025 | 22 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 23 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp EUR million Current | 23 | 1 |
| Graph - Rx/Reimbursement | 23 | 1 |
| Innovation and premiumisation set to drive growth in sustainable products | 23 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 24 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 25 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene Retail rsp EUR million Current - % Y-O-Y Growth | 25 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 26 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 26 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 26 | 1 |
| Competitive Landscape | 26 | 1 |
| Procter & gamble defends lead as private label growth slows | 26 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 27 | 1 |
| Chart 25 Company Shares 2025 | 27 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 28 | 1 |
| Channels | 28 | 1 |
| Established retailers expand reach with new store openings and loyalty programmes | 28 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 29 | 1 |
| Online discounts and convenience drive steady e-commerce gains in baby and hygiene products | 29 | 1 |
| Chart 27 Retail Channels 2020-2025 | 29 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 30 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 30 | 1 |
| Graph - Chart 28 Economic Context for Tissue and Hygiene | 30 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 31 | 1 |
| Graph - Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 29 Real Gdp Growth 2020-2030 | 31 | 1 |
| Graph - Inflation | 32 | 1 |
| Consumer Context | 32 | 1 |
| Population | 32 | 1 |
| Graph - Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 33 | 1 |
| Graph - Growth % | 33 | 1 |
| Graph - Chart 33 Consumer Expenditure 2020-2030 | 33 | 1 |
| NAPPIES/DIAPERS/PANTS IN PORTUGAL | 34 | 1 |
| Graph - Population by Generation Share of total population % | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
