Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Nappies/Diapers/Pants in Georgia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Canbebe leverages economy packs and discounts to capture price-sensitive families | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Graph - Affordability | 4 | 1 |
| Premiumization | 4 | 1 |
| Sustainability | 4 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 5 | 1 |
| Industry Performance | 5 | 1 |
| Canbebe leverages economy packs and discounts to capture price-sensitive families | 5 | 1 |
| Graph - Chart 2 Canbebe Offers Diapers with Botanical Layer | 5 | 1 |
| Graph - NAPPIES/DIAPERS/PANTS IN GEORGIA | 6 | 1 |
| Canbebe drives premiumisation and product innovation | 6 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 7 | 1 |
| Graph - Graph/Chart Analysis | 7 | 1 |
| Graph - NAPPIES/DIAPERS/PANTS IN GEORGIA | 8 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 9 | 1 |
| Graph - Sales of Nappies/Diapers/Pants Retail rsp GEL million Current | 9 | 1 |
| Graph - Chart 5 Volume Sales 2020-2030 | 9 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 10 | 1 |
| Graph - Sales of Nappies/Diapers/Pants by Category Retail rsp GEL million Current | 10 | 1 |
| What's Next? | 10 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 11 | 1 |
| Disposable pants set to outpace traditional products through convenience-led innovation | 11 | 1 |
| Premiumisation and allergy-safe formulas to reshape pricing and product development | 11 | 1 |
| Chart 7 Analyst Insight for Nappies/Diapers/Pants | 11 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 12 | 1 |
| Graph - Forecast Sales of Nappies/Diapers/Pants Retail rsp GEL million Current % Y-O-Y Growth | 12 | 1 |
| Graph - Chart 9 Forecast Value Sales by Category 2025-2030 | 12 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 13 | 1 |
| Forecast Sales of Nappies/Diapers/Pants by Category | 13 | 1 |
| Graph - Retail GEL million Current Value RSP CAGR 2025-2030 | 13 | 1 |
| Competitive Landscape | 13 | 1 |
| Ontex bvba leverages pricing to widen its lead over rivals | 13 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 14 | 1 |
| Chart 10 Company Shares 2025 | 14 | 1 |
| Chart 11 Brand Shares 2025 | 14 | 1 |
| Brand Shares of Nappies/Diapers/Pants | 14 | 1 |
| Channels | 14 | 1 |
| Pharmacy chains build trust and drive promotional engagement | 14 | 1 |
| Table/Chart: Company Shares of Nappies/Diapers/Pants % Share (GBO) = Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 15 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 15 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 16 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 17 | 1 |
| Graph - Inflation | 17 | 1 |
| Consumer Context | 17 | 1 |
| Population | 17 | 1 |
| Lifestyles | 17 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 18 | 1 |
| Graph - Population | 18 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 18 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 19 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Tissue and Hygiene in Georgia - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| Affordability | 20 | 1 |
| Premiumisation | 20 | 1 |
| Graph - Source: Euromonitor International | 20 | 1 |
| Clean Wellness | 20 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 21 | 1 |
| Industry Performance | 21 | 1 |
| Tissue and hygiene sees robust growth through premiumisation and consumer preference | 21 | 1 |
| Graph - Chart 21 Canbebe Offers Nappies with Botanical Materials and Premium Quality | 21 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 22 | 1 |
| Carefree expands clean-label pantyliners, catering to health-focused demand | 22 | 1 |
| Graph - Chart 22 Carefree Presents Pantyliners Free From Unsafe Ingredients | 22 | 1 |
| Graph - NAPPIES/DIAPERS/PANTS IN GEORGIA | 23 | 1 |
| Carefree. ® COTTON FEEL* NORMAL ALOE | 23 | 1 |
| Graph - ALOE VERA SCENT ZAPACH ALOESOWY | 23 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 24 | 1 |
| Pampers and huggies drive multi-pack expansion to address price sensitivity | 24 | 1 |
| Graph - Chart 23 Value Sales 2020-2030 | 24 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 25 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp GEL million Current | 25 | 1 |
| Premiumisation and health awareness shape outlook | 25 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 26 | 1 |
| Eco-friendly sourcing and transparency give players a competitive edge | 26 | 1 |
| Chart 25 Analyst Insight for Tissue and Hygiene | 26 | 1 |
| Graph - Chart 26 Forecast Value Sales 2020-2030 | 26 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 27 | 1 |
| Forecast Value Sales by Category 2025-2030 | 27 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 27 | 1 |
| Graph - Retail GEL million Current Value RSP CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Procter & gamble leverages trusted hygiene brands to extend its lead | 27 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 28 | 1 |
| Chart 28 Company Shares 2025 | 28 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 29 | 1 |
| Channels | 29 | 1 |
| Pharmacies cement trust by combining discounts and digital reach | 29 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 30 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 30 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 31 | 1 |
| Graph - NAPPIES/DIAPERS/PANTS IN GEORGIA | 32 | 1 |
| Consumer Context | 32 | 1 |
| Graph - Chart 34 Consumer Context for Tissue and Hygiene | 32 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 33 | 1 |
| Population | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Graph - Lifestyles | 33 | 1 |
| Graph - Chart 35 Population 2020-2030 | 33 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 34 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 34 | 1 |
| Graph - Chart 37 Population by Generation 2025 | 34 | 1 |
| NAPPIES/DIAPERS/PANTS IN GEORGIA | 35 | 1 |
| Country Reports Disclaimer | 35 | 1 |
| Graph - Report closing date: 9 March 2026 | 35 | 1 |
