Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| INDUSTRY PERFORMANCE | 2 | 1 |
| Apparel and Footwear in Germany - Industry Overview | 2 | 1 |
| MENSWEAR IN GERMANY | 3 | 1 |
| Graph - Summary 1 Research Sources | 3 | 1 |
| Menswear in Germany - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Rental and resale plays a key role in driving growth | 4 | 1 |
| Graph - Chart 1 Key Trends 2025 | 4 | 1 |
| MENSWEAR IN GERMANY | 5 | 1 |
| Resale and Rental | 5 | 1 |
| E-commerce Expansion | 5 | 1 |
| Sustainability and Inclusivity | 5 | 1 |
| Market Polarisation | 5 | 1 |
| AI and Tech Innovation | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| MENSWEAR IN GERMANY | 6 | 1 |
| Men's outerwear dominates menswear sales | 6 | 1 |
| No new launches in menswear resale and rental | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| Tech-savvy consumers drive sustainable menswear growth | 6 | 1 |
| MENSWEAR IN GERMANY | 7 | 1 |
| E-commerce innovations enhance the shopping experience | 7 | 1 |
| COMPETITIVE LANDSCAPE | 7 | 1 |
| H&m and hugo boss lead menswear market with value and premium offerings | 7 | 1 |
| MENSWEAR IN GERMANY | 8 | 1 |
| Digitalisation and sustainability drive opportunities for menswear businesses | 8 | 1 |
| CHANNELS | 8 | 1 |
| Graph - MENSWEAR IN GERMANY | 9 | 1 |
| MENSWEAR IN GERMANY | 10 | 1 |
| Growing role for e-commerce | 10 | 1 |
| PRODUCTS | 10 | 1 |
| Sustainability and inclusivity drive product innovation | 10 | 1 |
| Innovative products reflecting sustainability and inclusivity | 10 | 1 |
| Graph - MENSWEAR IN GERMANY | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| MENSWEAR IN GERMANY | 12 | 1 |
| Graph - Report closing date: 28 January 2026 | 12 | 1 |
| Apparel and Footwear in Germany - Industry Overview | 13 | 1 |
| EXECUTIVE SUMMARY | 13 | 1 |
| Resale and rental models become increasingly prominent | 13 | 1 |
| KEY DATA FINDINGS | 13 | 1 |
| Graph - Chart 5 Key Trends 2025 | 13 | 1 |
| MENSWEAR IN GERMANY | 14 | 1 |
| Sustainability and Inclusivity | 14 | 1 |
| Resale and Rental | 14 | 1 |
| AI and Tech Innovation | 14 | 1 |
| Market Polarisation | 14 | 1 |
| Challengers vs Incumbents | 14 | 1 |
| Everyday Athlete | 14 | 1 |
| Graph - Chart 6 Analyst Insight | 14 | 1 |
| INDUSTRY PERFORMANCE | 14 | 1 |
| Resale and rental models drive sustainable fashion | 14 | 1 |
| MENSWEAR IN GERMANY | 15 | 1 |
| Apparel demand shaped by preferences for sustainable and affordable fashion | 15 | 1 |
| Dynamic growth in resale and rental services | 15 | 1 |
| WHAT'S NEXT? | 15 | 1 |
| Sustainable practices and technology drive market growth | 15 | 1 |
| MENSWEAR IN GERMANY | 16 | 1 |
| Graph - Chart 7 E-dress Goes on an Offline Tour for the First Time | 16 | 1 |
| Apparel offers stable growth prospects | 16 | 1 |
| MENSWEAR IN GERMANY | 17 | 1 |
| Sportswear emerges as fastest-growing area driven by technology | 17 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| H&m and c&a maintain lead despite shein's growth | 17 | 1 |
| Zalando's acquisition of about you reshapes e-commerce landscape | 17 | 1 |
| CHANNELS | 17 | 1 |
| MENSWEAR IN GERMANY | 18 | 1 |
| Retail e-commerce drives growth with ai-driven personalisation | 18 | 1 |
| Ai personalisation tools and virtual try-on bolster appeal of e-commerce | 18 | 1 |
| MENSWEAR IN GERMANY | 19 | 1 |
| The evolution of our AI assistant | 19 | 1 |
| Graph - Initial version | 19 | 1 |
| PRODUCTS | 19 | 1 |
| MENSWEAR IN GERMANY | 20 | 1 |
| Graph - Chart 9 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts | 20 | 1 |
| MENSWEAR IN GERMANY | 21 | 1 |
| ECONOMIC CONTEXT | 21 | 1 |
| Graph - MENSWEAR IN GERMANY | 22 | 1 |
| Graph - Chart 11 PEST Analysis in Germany 2025 | 22 | 1 |
| MENSWEAR IN GERMANY | 23 | 1 |
| Political | 23 | 1 |
| Economic | 23 | 1 |
| Graph - Low unemployment Low inflation Exports under threat Major project boost FDI Growing competition from China | 23 | 1 |
| Technological | 23 | 1 |
| CONSUMER CONTEXT | 23 | 1 |
| Graph - Chart 12 Key Insights on Consumers in Germany 2025 | 23 | 1 |
| MENSWEAR IN GERMANY | 24 | 1 |
| Graph - Population Growth % | 24 | 1 |
| Graph - Consumer Expenditure Growth % | 24 | 1 |
| Graph - Population by Generation Share of total population % | 24 | 1 |
| Graph - Chart 13 Consumer Landscape in Germany 2025 | 24 | 1 |
| MENSWEAR IN GERMANY | 25 | 1 |
| Population | 25 | 1 |
| Households | 25 | 1 |
| Income and Expenditure | 25 | 1 |
| Lifestyles | 25 | 1 |
| COUNTRY REPORTS DISCLAIMER | 25 | 1 |
| MENSWEAR IN GERMANY | 26 | 1 |
| SOURCES | 26 | 1 |
| Graph - Sources used during research include the following: | 26 | 1 |
| Table/Chart: Sources used during research include the following: | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| MENSWEAR IN GERMANY | 27 | 1 |
| Graph - Source: Euromonitor International | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
