Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Apparel and Footwear in Argentina - Industry Overview | 2 | 1 |
| COMPETITIVE LANDSCAPE | 3 | 1 |
| CHANNELS | 3 | 1 |
| PRODUCTS | 3 | 1 |
| ECONOMIC CONTEXT | 3 | 1 |
| Menswear in Argentina - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Graph - Chart 1 Key Trends 2025 | 4 | 1 |
| MENSWEAR IN ARGENTINA | 5 | 1 |
| Casual Wear Trend | 5 | 1 |
| E-Commerce Expansion | 5 | 1 |
| Challengers vs Incumbents | 5 | 1 |
| Market Polarisation | 5 | 1 |
| Innovation for Differentiation | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| Promotions and discounts minimise sales decline | 5 | 1 |
| MENSWEAR IN ARGENTINA | 6 | 1 |
| Men's outerwear continues to dominate, despite economic challenges | 6 | 1 |
| Market polarisation shapes menswear sales strategies | 6 | 1 |
| MENSWEAR IN ARGENTINA | 7 | 1 |
| Graph - Ordenar 2 | 7 | 1 |
| Trend towards more informal clothing | 7 | 1 |
| Graph - Chart Rating Informality in Clothing Affects Some Categories More Than Others | 7 | 1 |
| More sophisticated menswear | 7 | 1 |
| MENSWEAR IN ARGENTINA | 8 | 1 |
| Graph - Chart 5 Menswear Becoming More Sophisticated and Seeing More Designs | 8 | 1 |
| WHAT'S NEXT? | 8 | 1 |
| MENSWEAR IN ARGENTINA | 9 | 1 |
| COMPETITIVE LANDSCAPE | 9 | 1 |
| Leading brands maintain their positions through diverse offerings | 9 | 1 |
| Innovative collaborations drive sales and brand relevance | 9 | 1 |
| CHANNELS | 9 | 1 |
| MENSWEAR IN ARGENTINA | 10 | 1 |
| Apparel and footwear specialists drive menswear sales | 10 | 1 |
| La restinga sets new standards with exclusive in-store experience | 10 | 1 |
| Retail e-commerce gains traction in menswear | 10 | 1 |
| PRODUCTS | 10 | 1 |
| MENSWEAR IN ARGENTINA | 11 | 1 |
| Challenger brands capitalise on innovation and social media | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| Apparel and Footwear in Argentina - Industry Overview | 12 | 1 |
| EXECUTIVE SUMMARY | 12 | 1 |
| KEY DATA FINDINGS | 12 | 1 |
| Graph - Chart 6 Key Trends 2025 | 12 | 1 |
| MENSWEAR IN ARGENTINA | 13 | 1 |
| Market Polarisation | 13 | 1 |
| Tariffs and Supply Chain | 13 | 1 |
| Casual Wear Trend | 13 | 1 |
| E-Commerce Expansion | 13 | 1 |
| Rising Second Hand | 13 | 1 |
| Chart 7 Analyst Insight | 13 | 1 |
| INDUSTRY PERFORMANCE | 13 | 1 |
| Economic downturn impacts sales of non-essential fashion items | 13 | 1 |
| MENSWEAR IN ARGENTINA | 14 | 1 |
| Apparel dominates volume sales, but footwear leads in value terms | 14 | 1 |
| Discount campaigns drive sales amid market polarisation | 14 | 1 |
| All categories hit by the difficult economic backdrop | 14 | 1 |
| MENSWEAR IN ARGENTINA | 15 | 1 |
| Graph - Chart 8 The Economic Situation Negatively Affects All Apparel and Footwear Categories | 15 | 1 |
| Graph - El Gobierno Nacional baja impuestos de importación a ropa, calzado y telas | 16 | 1 |
| Trend towards more casual clothing continues to be seen post-pandemic | 16 | 1 |
| Graph - MASTA 30% OFF | 16 | 1 |
| ROPA PARA MUJER: ESTILO DEPORTIVO Y URBANO | 16 | 1 |
| WHAT'S NEXT? | 17 | 1 |
| New international brands enter local market | 17 | 1 |
| Apparel remains the largest category in volume terms | 17 | 1 |
| Promotions and digital marketing drive future growth | 17 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| MENSWEAR IN ARGENTINA | 18 | 1 |
| No significant mergers, acquisitions or new launches | 18 | 1 |
| Limited presence of luxury brands | 18 | 1 |
| CHANNELS | 18 | 1 |
| Apparel and footwear specialists drive sales through omnichannel retailing | 18 | 1 |
| MENSWEAR IN ARGENTINA | 19 | 1 |
| PRODUCTS | 19 | 1 |
| Tariffs drive innovation in product design and functionality | 19 | 1 |
| MENSWEAR IN ARGENTINA | 20 | 1 |
| Increased competition driving growth and innovation | 20 | 1 |
| ECONOMIC CONTEXT | 20 | 1 |
| Graph - Chart 11 Real GDP Growth and Inflation 2020-2030 | 20 | 1 |
| Graph - Source: Euromonitor International | 20 | 1 |
| MENSWEAR IN ARGENTINA | 21 | 1 |
| Political | 21 | 1 |
| Economic | 21 | 1 |
| Graph - Social | 21 | 1 |
| Technological | 21 | 1 |
| CONSUMER CONTEXT | 21 | 1 |
| MENSWEAR IN ARGENTINA | 22 | 1 |
| Graph - Population Growth % | 22 | 1 |
| Graph - Consumer Expenditure Growth % | 22 | 1 |
| Graph - Population by Generation Share of total population % | 22 | 1 |
| Graph - Chart 14 Consumer Landscape in Argentina 2025 | 22 | 1 |
| MENSWEAR IN ARGENTINA | 23 | 1 |
| Population | 23 | 1 |
| Households | 23 | 1 |
| Income and Expenditure | 23 | 1 |
| Lifestyles | 23 | 1 |
| COUNTRY REPORTS DISCLAIMER | 23 | 1 |
| MENSWEAR IN ARGENTINA | 24 | 1 |
| SOURCES | 24 | 1 |
| Graph - Source: Euromonitor International | 24 | 1 |
| Table/Chart: Summary 1 Research Sources | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
