Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Key Industry Trends | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Menstrual Care in the United Kingdom - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Totm and fluus fit with the key trends reshaping consumer preferences | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Premiumisation | 4 | 1 |
| Sustainability | 4 | 1 |
| Convenience | 4 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 5 | 1 |
| Industry Performance | 5 | 1 |
| Totm and fluus fit with the key trends reshaping consumer preferences | 5 | 1 |
| Chart 2 Menstrual Care Brand TOTM Launches in Waitrose | 5 | 1 |
| Graph - MENSTRUAL CARE IN THE UNITED KINGDOM | 6 | 1 |
| Slim/thin/ultra-thin towels retains retail value sales leadership as disposable period pants surge from a low base | 6 | 1 |
| Graph - MENSTRUAL CARE IN THE UNITED KINGDOM | 7 | 1 |
| Sustainability claims and ethical sourcing differentiate brands and drive value sales growth | 7 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 8 | 1 |
| Graph - Chart 4 | 8 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 9 | 1 |
| Graph - Sales of Menstrual Care Retail rsp GBP million Current | 9 | 1 |
| Graph - Chart 6 Volume Sales 2020-2030 | 9 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 10 | 1 |
| Sales of Menstrual Care by Category | 10 | 1 |
| Graph - Retail rsp GBP million Current | 10 | 1 |
| Slim towels and premium launches keep value ahead of volume | 10 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 11 | 1 |
| Sustainability and premiumisation drive business model shifts | 11 | 1 |
| Graph - MENSTRUAL CARE IN THE UNITED KINGDOM | 12 | 1 |
| Graph - Chart 9 Forecast Value Sales by Category 2025-2030 | 12 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 13 | 1 |
| Graph - Forecast Sales of Menstrual Care by Category Retail GBP million Current Value RSP CAGR 2025-2030 | 13 | 1 |
| Competitive Landscape | 13 | 1 |
| Procter & gamble defends leadership as private label remains popular | 13 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 14 | 1 |
| Chart 10 Analyst Insight for Menstrual Care | 14 | 1 |
| Chart 11 Company Shares 2025 | 14 | 1 |
| Company Shares of Menstrual Care | 14 | 1 |
| Graph - Chart 12 Brand Shares 2025 | 14 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 15 | 1 |
| Channels | 15 | 1 |
| Health and beauty specialists maintains leadership as e-commerce accelerates | 15 | 1 |
| Table/Chart: Brand Shares of Menstrual Care % Share (LBN) = Retail Value RSP 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 16 | 1 |
| Direct-to-consumer brands drive e-commerce expansion through subscriptions | 16 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 17 | 1 |
| Graph - Retail Channels for Menstrual Care Retail Value RSP 2020-2025 | 17 | 1 |
| Graph - Chart 14 Economic Context for Menstrual Care | 17 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 18 | 1 |
| Political | 18 | 1 |
| Graph - Economic | 18 | 1 |
| Technological | 18 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 18 | 1 |
| Graph - Inflation | 19 | 1 |
| Consumer Context | 19 | 1 |
| Population | 19 | 1 |
| Graph - Chart 17 Consumer Context for Menstrual Care | 19 | 1 |
| Income and Expenditure | 19 | 1 |
| Lifestyles | 19 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 20 | 1 |
| Graph - Population | 20 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 20 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 21 | 1 |
| Graph - Population by Generation Share of total population % | 21 | 1 |
| Country Reports Disclaimer | 21 | 1 |
| Tissue and Hygiene in the United Kingdom - Industry Overview | 22 | 1 |
| Executive Summary | 22 | 1 |
| Persistent demand for advanced features, comfort and eco-friendly products | 22 | 1 |
| Key Data Insights | 22 | 1 |
| Key Industry Trends | 22 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 23 | 1 |
| Affordability | 23 | 1 |
| Convenience | 23 | 1 |
| Sustainability | 23 | 1 |
| Industry Performance | 23 | 1 |
| Persistent demand for advanced features, comfort and eco-friendly products | 23 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 24 | 1 |
| Graph - Chart 22 Andrex Ultimate Fresh XL Hygiene Wipes | 24 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 25 | 1 |
| Graph - Chart 23 Fluus Launches in Tesco | 25 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 26 | 1 |
| Graph - Chart 24 The Cheeky Panda Unveils Bamboo based Products | 26 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 27 | 1 |
| Graph - Retail rsp GBP million Current | 27 | 1 |
| Graph - Chart 26 Value Sales by Category 2025 | 27 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 28 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp GBP million Current | 28 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 29 | 1 |
| Eco-innovation and premiumisation to reshape consumer loyalty and competition | 29 | 1 |
| Graph - MENSTRUAL CARE IN THE UNITED KINGDOM | 30 | 1 |
| Graph - Chart 28 Forecast Value Sales by Category 2025-2030 | 30 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 31 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 31 | 1 |
| Graph - Retail GBP million Current Value RSP CAGR 2025-2030 | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 32 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 33 | 1 |
| Graph - Chart 31 Brand Shares 2025 | 33 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 34 | 1 |
| Channels | 34 | 1 |
| Shift from retail offline to online | 34 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 35 | 1 |
| Subscription models, seamless shopping and broad assortments fuel online loyalty | 35 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 36 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 36 | 1 |
| Graph - Chart 33 Economic Context for Menstrual Care | 36 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 34 Real Gdp Growth 2020-2030 | 37 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 38 | 1 |
| Graph - Inflation | 38 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 39 | 1 |
| Graph - Growth % | 39 | 1 |
| Graph - Chart 38 Consumer Expenditure 2020-2030 | 39 | 1 |
| MENSTRUAL CARE IN THE UNITED KINGDOM | 40 | 1 |
| Graph - Population by Generation Share of total population % | 40 | 1 |
| Country Reports Disclaimer | 40 | 1 |
