Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Key Industry Trends | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Menstrual Care in Turkey - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| MENSTRUAL CARE IN TURKEY | 5 | 1 |
| Affordability | 5 | 1 |
| Clean Wellness | 5 | 1 |
| Sustainability | 5 | 1 |
| Industry Performance | 5 | 1 |
| Towels retain core demand while disposable period pants gain traction in urban areas | 5 | 1 |
| MENSTRUAL CARE IN TURKEY | 6 | 1 |
| Graph - Chart 2 Sleepy Bio Ultra Combo Offers Affordable Premium Menstrual Care | 6 | 1 |
| MENSTRUAL CARE IN TURKEY | 7 | 1 |
| Clean wellness and sustainability expectations add dynamism to menstrual care | 7 | 1 |
| Graph - Chart 3 Molped Pure & Soft Supports Skinfriendly Menstrual Care | 7 | 1 |
| Graph - MENSTRUAL CARE IN TURKEY | 8 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 8 | 1 |
| MENSTRUAL CARE IN TURKEY | 9 | 1 |
| Graph - Sales of Menstrual Care Retail rsp TRY million Current | 9 | 1 |
| Graph - Chart 5 Volume Sales 2020-2030 | 9 | 1 |
| MENSTRUAL CARE IN TURKEY | 10 | 1 |
| Graph - Sales of Menstrual Care by Category Retail rsp TRY million Current | 10 | 1 |
| MENSTRUAL CARE IN TURKEY | 11 | 1 |
| Towels sustain dominance while tampons and pantyliners gain momentum | 11 | 1 |
| MENSTRUAL CARE IN TURKEY | 12 | 1 |
| Graph - Forecast Sales of Menstrual Care Retail rsp TRY million Current % Y-O-Y Growth | 12 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2025-2030 | 12 | 1 |
| MENSTRUAL CARE IN TURKEY | 13 | 1 |
| Graph - Forecast Sales of Menstrual Care by Category Retail TRY million Current Value RSP CAGR 2025-2030 | 13 | 1 |
| Competitive Landscape | 13 | 1 |
| Molped leverages affordability to strengthen its position | 13 | 1 |
| MENSTRUAL CARE IN TURKEY | 14 | 1 |
| Chart 9 Analyst Insight for Menstrual Care | 14 | 1 |
| Graph - Chart 10 Kotex Natural Offers a Sustainable Range | 14 | 1 |
| MENSTRUAL CARE IN TURKEY | 15 | 1 |
| Chart 12 Brand Shares 2025 | 15 | 1 |
| Channels | 15 | 1 |
| Table/Chart: Company Shares of Menstrual Care % Share (GBO) - Retail Value RSP - 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: Brand Shares of Menstrual Care % Share (LBN) - Retail Value RSP 2025 | 15 | 1 |
| MENSTRUAL CARE IN TURKEY | 16 | 1 |
| Retail e-commerce accelerates with the demand for privacy and choice | 16 | 1 |
| MENSTRUAL CARE IN TURKEY | 17 | 1 |
| Graph - Retail Channels for Menstrual Care Retail Value RSP 2020-2025 | 17 | 1 |
| Economic Context | 17 | 1 |
| Political | 17 | 1 |
| Graph - Chart 14 Economic Context for Menstrual Care | 17 | 1 |
| Economic | 17 | 1 |
| Technological | 17 | 1 |
| MENSTRUAL CARE IN TURKEY | 18 | 1 |
| Graph - Real GDP Growth % | 18 | 1 |
| Graph - Chart 16 Inflation 2020-2030 | 18 | 1 |
| Consumer Context | 19 | 1 |
| Population | 19 | 1 |
| Graph - Chart 17 Consumer Context for Menstrual Care | 19 | 1 |
| Income and Expenditure | 19 | 1 |
| Lifestyles | 19 | 1 |
| Graph - Growth % | 19 | 1 |
| MENSTRUAL CARE IN TURKEY | 20 | 1 |
| Graph - Consumer Expenditure | 20 | 1 |
| Graph - Chart 20 Population by Generation 2025 | 20 | 1 |
| MENSTRUAL CARE IN TURKEY | 21 | 1 |
| Graph - Report closing date: 9 March 2026 | 21 | 1 |
| Tissue and Hygiene in Turkey - Industry Overview | 22 | 1 |
| Executive Summary | 22 | 1 |
| Key Data Insights | 22 | 1 |
| Key Industry Trends | 22 | 1 |
| Affordability | 22 | 1 |
| Graph - Chart 21 Key Industry Trends for Tissue and Hygiene | 22 | 1 |
| Premiumization | 22 | 1 |
| Convenience | 22 | 1 |
| MENSTRUAL CARE IN TURKEY | 23 | 1 |
| Industry Performance | 23 | 1 |
| Aqua's new bulk offer strengthens affordability as inflationary pressure continues to bite | 23 | 1 |
| Graph - Chart 22 Aqua Launches Bulk Toilet Paper | 23 | 1 |
| Graph - MENSTRUAL CARE IN TURKEY | 24 | 1 |
| MENSTRUAL CARE IN TURKEY | 25 | 1 |
| Sleepy bio natural makes premium, clean-label wipes affordable for families | 25 | 1 |
| Graph - Chart 23 Chart Sleepy Bio Natural Offers Premium, Clean Label Baby Wipes | 25 | 1 |
| Graph - MENSTRUAL CARE IN TURKEY | 26 | 1 |
| Graph - Chart 24 Value Sales 2020-2030 | 26 | 1 |
| MENSTRUAL CARE IN TURKEY | 27 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp TRY million Current | 27 | 1 |
| Graph - Chart 25 Value Sales by Category 2025 | 27 | 1 |
| MENSTRUAL CARE IN TURKEY | 28 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp TRY million Current | 28 | 1 |
| Discounters to extend reach as value for money choices reshape product mix | 28 | 1 |
| MENSTRUAL CARE IN TURKEY | 29 | 1 |
| Chart 26 Analyst Insight for Tissue and Hygiene | 29 | 1 |
| Adult incontinence and natural hygiene lines to attract new demand drivers | 29 | 1 |
| MENSTRUAL CARE IN TURKEY | 30 | 1 |
| Graph - Chart 27 Forecast Value Sales 2020-2030 | 30 | 1 |
| MENSTRUAL CARE IN TURKEY | 31 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene by Category | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| The competitive landscape sees gradual concentration | 31 | 1 |
| MENSTRUAL CARE IN TURKEY | 32 | 1 |
| Evyap sabun yag gliserin acquires the komili brand to help reshape competitive dynamics | 32 | 1 |
| Graph - Chart 29 Company Shares 2025 | 32 | 1 |
| MENSTRUAL CARE IN TURKEY | 33 | 1 |
| Graph - Chart 30 Brand Shares 2025 | 33 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) = Retail Value RSP = 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| MENSTRUAL CARE IN TURKEY | 34 | 1 |
| Brand Shares of Tissue and Hygiene | 34 | 1 |
| Channels | 34 | 1 |
| Discounters expand reach as value for money trumps format loyalty | 34 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| MENSTRUAL CARE IN TURKEY | 35 | 1 |
| E-commerce accelerates as convenience reshapes shopping habits | 35 | 1 |
| MENSTRUAL CARE IN TURKEY | 36 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 36 | 1 |
| Economic Context | 36 | 1 |
| Political | 36 | 1 |
| Graph - Chart 32 Economic Context for Tissue and Hygiene | 36 | 1 |
| Economic | 36 | 1 |
| Technological | 36 | 1 |
| MENSTRUAL CARE IN TURKEY | 37 | 1 |
| Graph - Real GDP Growth % | 37 | 1 |
| Graph - Chart 34 Inflation 2020-2030 | 37 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Chart 35 Consumer Context for Tissue and Hygiene | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| Graph - Chart 36 Population 2020-2030 | 38 | 1 |
| MENSTRUAL CARE IN TURKEY | 39 | 1 |
| Graph - Consumer Expenditure | 39 | 1 |
| Graph - Chart 38 Population by Generation 2025 | 39 | 1 |
| MENSTRUAL CARE IN TURKEY | 40 | 1 |
| Graph - Report closing date: 9 March 2026 | 40 | 1 |
