Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 3 | 1 |
| Consumer Context | 3 | 1 |
| Lodging (Destination) in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Lodging (destination) summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 5 | 1 |
| Passion and Purpose | 5 | 1 |
| Premiumisation vs Value | 5 | 1 |
| Circular Hotel Renewal | 5 | 1 |
| Industry Performance | 5 | 1 |
| Premium and value travellers support distinct accommodation concepts | 5 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 6 | 1 |
| Chart 2 | 6 | 1 |
| Renovation and reuse strengthen the competitiveness of existing hotel stock | 6 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 7 | 1 |
| Graph - Chart 4 Lodging (Destination) Sales: Value 2021-2031 | 7 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 8 | 1 |
| Graph - Total Value Sales SEK million Current | 8 | 1 |
| Graph - o | 8 | 1 |
| What's Next? | 8 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 9 | 1 |
| Frictionless booking and guest journeys are set to become stronger differentiators | 9 | 1 |
| Revenue growth is expected to depend increasingly on pricing and partnerships | 9 | 1 |
| Chart 6 Analyst Insight for Lodging (Destination) | 9 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 10 | 1 |
| Graph - Total Value Sales SEK million current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 8 Forecast Lodging (Destination) Sales by Category: Value 2026-2031 | 10 | 1 |
| Graph - LODGING (DESTINATION) IN SWEDEN | 11 | 1 |
| Products | 11 | 1 |
| Experiential accommodation concepts reshape lodging development | 11 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 12 | 1 |
| The swedish tourist association expands nature-based accommodation options | 12 | 1 |
| Stf Adds 24 Nature-Led Stays across Sweden | 12 | 1 |
| Asset renewal and clear positioning strengthen competitiveness | 12 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 13 | 1 |
| Economic Context | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Graph - Technological | 13 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 14 | 1 |
| Graph - Real GDP Growth % | 14 | 1 |
| Graph - Chart 12 Inflation 2021-2031 | 14 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 15 | 1 |
| Graph - Population | 15 | 1 |
| Income and Expenditure | 15 | 1 |
| Graph - Lifestyles | 15 | 1 |
| Graph - Chart 14 Population 2021-2031 | 15 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 16 | 1 |
| Graph - Share of total population % | 16 | 1 |
| Graph - Chart 16 Consumer Expenditure 2021-2031 | 16 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 17 | 1 |
| Graph - Report closing date: 31 August 2026 | 17 | 1 |
| Travel in Sweden - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| 2026 developments | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 19 | 1 |
| Graph - Premiumisation vs Value | 19 | 1 |
| Passion and Purpose | 19 | 1 |
| Travel Confidence Rebuild | 19 | 1 |
| Industry Performance | 19 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 20 | 1 |
| Experiences and personal interests shape travel decisions | 20 | 1 |
| Government support helps maintain connectivity and travel confidence | 20 | 1 |
| Chart 19 Sweden Supports Airlines to Protect Travel Confidence | 20 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 21 | 1 |
| Graph - Chart 20 Travel Sales by Category: Value 2026 | 21 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 22 | 1 |
| Graph - Total Value Sales SEK million Current | 22 | 1 |
| What's Next? | 22 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 23 | 1 |
| Climate and overtourism pressures are poised to create opportunities for nature-rich destinations | 23 | 1 |
| Digitalisation and automation are forecast to advance across the travel journey | 23 | 1 |
| Chart 21 Analyst Insight for Travel | 23 | 1 |
| Graph - LODGING (DESTINATION) IN SWEDEN | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| Sas strengthens nordic connectivity as airbnb adapts to evolving demand | 24 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 25 | 1 |
| Products | 25 | 1 |
| Integrated travel propositions gain importance as travellers seek greater convenience | 25 | 1 |
| Experience-led stays expand beyond sweden's main destinations | 25 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 26 | 1 |
| Stronger integration and destination engagement create new revenue opportunities | 26 | 1 |
| Economic Context | 26 | 1 |
| LODGING (DESTINATION) IN SWEDEN | 27 | 1 |
| Graph - Political | 27 | 1 |
| Graph - Economic | 27 | 1 |
| Technological | 27 | 1 |
| Graph - Chart 25 Real Gdp Growth 2021-2031 | 27 | 1 |
| Graph - LODGING (DESTINATION) IN SWEDEN | 28 | 1 |
| Consumer Context | 28 | 1 |
| Population | 28 | 1 |
| Graph - Chart 27 Consumer Context for Travel | 28 | 1 |
| Income and Expenditure | 28 | 1 |
| Lifestyles | 28 | 1 |
| Graph - LODGING (DESTINATION) IN SWEDEN | 29 | 1 |
| Graph - Chart 29 Population by Generation 2026 | 29 | 1 |
| Graph - LODGING (DESTINATION) IN SWEDEN | 30 | 1 |
| Country Reports Disclaimer | 30 | 1 |
