Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Cover Page (CONT) | 2 | 1 |
| EXECUTIVE SUMMARY | 3 | 1 |
| Graph - Key findings | 3 | 1 |
| Key findings (CONT) | 4 | 1 |
| Key findings (CONT) | 5 | 1 |
| INTRODUCTION | 6 | 1 |
| Graph - High bets on GenAl for value creation across luxury amidst a challenging environment | 6 | 1 |
| GenAl has potential to transform luxury amidst uncertainty and growing innovation | 7 | 1 |
| Graph - Luxury Goods: The Evolution of the Global Industry in Retail Value RSP | 7 | 1 |
| Gen Al as a pillar of stability for luxury businesses amidst future shocks and challenge | 8 | 1 |
| Graph - Global Real GDP Growth 2005-2025 | 8 | 1 |
| New business models in luxury retail to drive more online engagement | 9 | 1 |
| Graph - Top 10 Markets for E-Commerce Sales in Personal Luxury 2019/2024 | 9 | 1 |
| Growing influence of Gen Z force luxury to align with new technologies such as GenAl | 10 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| Growing influence of Gen Z force luxury to align with new technologies such as GenAl (CONT) | 11 | 1 |
| HARNESSING GENAI IN CUSTOMER EXPERIENCE | 12 | 1 |
| Using GenAl to drive customer-centricity and revolutionise the shopping experience | 12 | 1 |
| Graph - Graph/Chart Analysis | 12 | 1 |
| HARNESSING GENAI IN CUSTOMER EXPERIENCE | 13 | 1 |
| Value-seeking luxury consumers are ever more discerning in their luxury spending | 13 | 1 |
| Graph - Consumer trends that have had the greatest impact on luxury sales in 2024 VS 2023 % of luxury professionals | 13 | 1 |
| Leveraging GenAl to enrich customer engagement and drive shopping innovation | 14 | 1 |
| Graph - Graph/Chart Analysis | 14 | 1 |
| Burberry's Al-driven chatbots provides personalised recommendations and styling tips | 15 | 1 |
| Graph - Characteristic | 15 | 1 |
| Context | 15 | 1 |
| Graph - Consequence | 15 | 1 |
| Zalando adds Al fashion assistant to enable consumers to shop by occasions | 16 | 1 |
| Characteristic | 16 | 1 |
| Context | 16 | 1 |
| Consequence | 16 | 1 |
| Graph - Impact of GenAI: Build Customer Services Chatbots to Mimic Human Interactions 2024 % of industry professionals | 16 | 1 |
| Alibaba in China using generative Al to optimise the Tmall shopping experience | 17 | 1 |
| Characteristic | 17 | 1 |
| Context | 17 | 1 |
| Consequence | 17 | 1 |
| Graph - Leading Global Apparel and Footwear E-Commerce Brands 2024 | 17 | 1 |
| Graph - Graph/Chart Analysis | 18 | 1 |
| GenAl in luxury marketing - balancing innovation, efficiency, and brand equity | 19 | 1 |
| Graph - Impact of GenAl on Luxury in Next Five Years | 19 | 1 |
| Harnessing GenAl to conquer emerging markets amidst global economic turbulence | 20 | 1 |
| Graph - Graph/Chart Analysis | 20 | 1 |
| GenAl to enhance intuitive marketing campaigns to captivate a "glocal" luxury audience | 21 | 1 |
| Graph - Graph/Chart Analysis | 21 | 1 |
| GENAI-DRIVEN MARKETING OPPORTUNITIES | 22 | 1 |
| Characteristic | 22 | 1 |
| Context | 22 | 1 |
| Consequence | 22 | 1 |
| Characteristic | 23 | 1 |
| Context | 23 | 1 |
| Consequence | 23 | 1 |
| Consequence (CONT) | 24 | 1 |
| Luxury needs to invest more in greener sourcing, energy and shorter supply chains | 25 | 1 |
| Graph - Fashion Companies: 5-Year Planned Investment Initiatives 2023/2024 | 25 | 1 |
| SUSTAINABILITY THROUGH GENAI INNOVATIONS | 26 | 1 |
| Future-proofing luxury - leveraging GenAl to aid supply chain resilience and circularity | 26 | 1 |
| Helping the luxury resale market navigate the minefield for counterfeit goods | 27 | 1 |
| Graph - Green Values: Consumers' Activities 2024 % of respondents | 27 | 1 |
| SUSTAINABILITY THROUGH GENAI INNOVATIONS | 28 | 1 |
| Characteristic | 28 | 1 |
| Context | 28 | 1 |
| Graph - Consequence | 28 | 1 |
| Briink's Al revolutionises ESG verification with speed, accuracy and scalability | 29 | 1 |
| Graph - Characteristic | 29 | 1 |
| Context | 29 | 1 |
| Consequence | 29 | 1 |
| Graph - Graph/Chart Analysis | 29 | 1 |
| Consequence (CONT) | 30 | 1 |
| NAVIGATING KEY CHALLENGES WITH GENAI | 31 | 1 |
| Graph - Data security, privacy and ethics remain a key challenge in adopting GenAl | 31 | 1 |
| Human creativity and craftsmanship remains the lifeblood of luxury goods | 32 | 1 |
| NAVIGATING KEY CHALLENGES WITH GENAI | 33 | 1 |
| Characteristic | 33 | 1 |
| Context | 33 | 1 |
| Consequence | 33 | 1 |
| Graph - Image source: Pexels | 33 | 1 |
| Consequence (CONT) | 34 | 1 |
| Graph - Luxury needs to find the sweet spot between technology, tradition and creativity | 35 | 1 |
| Opportunities for growth | 36 | 1 |
| CONCLUSION | 37 | 1 |
| Evolution of GenAl in luxury | 37 | 1 |
| Operational efficiency to enhance the customer journey | 37 | 1 |
| Regulation and claims scrutiny intensifies | 37 | 1 |
| Operational efficiency and sustainability in upstream supply chains | 37 | 1 |
| Graph - Questions we are asking | 38 | 1 |
| What impact will GenAl have on my company in the long and short term? | 38 | 1 |
| Do we understand the risks versus the value creation in the context of luxury? | 38 | 1 |
| Do we have the right talent and are we fully equipped to use GenAl technology? | 38 | 1 |
| CONCLUSION | 39 | 1 |
| Definitions (1/2) | 40 | 1 |
| Luxury Goods | 40 | 1 |
| Experiential Luxury | 40 | 1 |
| Luxury Foodservice | 40 | 1 |
| Luxury Hotels | 40 | 1 |
| Fine Wines/Champagne and Spirits | 40 | 1 |
| Premium and Luxury Cars | 40 | 1 |
| Personal Luxury | 40 | 1 |
| APPENDIX | 41 | 1 |
| Definitions (2/2) | 41 | 1 |
| Graph - Graph/Chart Analysis | 41 | 1 |
| About the author | 42 | 1 |
| About the author: | 42 | 1 |
| Expertise areas: | 42 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 43 | 1 |
| Graph - Graph/Chart Analysis | 43 | 1 |
| Analysts in 100 countries | 43 | 1 |
| Tailor these insights to your business | 44 | 1 |
