Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| LAUNDRY CARE IN VIETNAM | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Laundry Care in Vietnam - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Steady growth driven by hygiene standards and washing machine ownership | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Evolving Product Formats | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Laundry Care | 4 | 1 |
| Multifunctionality | 4 | 1 |
| Mood-Boosting Ingredients | 4 | 1 |
| LAUNDRY CARE IN VIETNAM | 5 | 1 |
| Industry Performance | 5 | 1 |
| Steady growth driven by hygiene standards and washing machine ownership | 5 | 1 |
| Chart 2 Analyst Insight for Laundry Care | 5 | 1 |
| LAUNDRY CARE IN VIETNAM | 6 | 1 |
| Graph - Chart 3 Hygiene Wins Vietnamese Consumers with Its Long-Lasting Floral Scent | 6 | 1 |
| LAUNDRY CARE IN VIETNAM | 7 | 1 |
| Graph - Retail rsp VND billion Current | 7 | 1 |
| Graph - Chart 5 Volume Sales of Laundry Care 2020-2030 | 7 | 1 |
| Graph - Chart 6 Value Sales of Laundry Care by Category 2025 | 7 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 8 | 1 |
| What's Next? | 8 | 1 |
| LAUNDRY CARE IN VIETNAM | 9 | 1 |
| Graph - Chart 7 Lix Introduce 3 in 1 Detergent and Fabric Softeners Tablet | 9 | 1 |
| E-commerce and specialised products to shape future landscape | 9 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 10 | 1 |
| Graph - Chart 9 Forecast Value Sales of Laundry Care by Category 2025-2030 | 10 | 1 |
| LAUNDRY CARE IN VIETNAM | 11 | 1 |
| Unilever maintains lead through innovation and diverse offerings | 11 | 1 |
| Graph - Chart 10 Lixco'S New-Generation Offerings in 2025 Included the Launch of the Color-Protect Liquid Detergent - | 11 | 1 |
| LAUNDRY CARE IN VIETNAM | 12 | 1 |
| Chart 11 Company Shares of Laundry Care 2025 | 12 | 1 |
| Graph - Chart 12 Brand Shares of Laundry Care 2025 | 12 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| LAUNDRY CARE IN VIETNAM | 13 | 1 |
| Channels | 13 | 1 |
| Traditional grocers remain dominant, e-commerce gains traction | 13 | 1 |
| Retail e-commerce sees further growth | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| LAUNDRY CARE IN VIETNAM | 14 | 1 |
| Graph - Chart 13 Retail Channels for Laundry Care 2020-2025 | 14 | 1 |
| LAUNDRY CARE IN VIETNAM | 15 | 1 |
| Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 15 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 16 | 1 |
| Consumer Context | 16 | 1 |
| Graph - Chart 17 Consumer Context for Laundry Care | 16 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 17 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 17 | 1 |
| Graph - Chart 20 Population by Generation 2025 | 17 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 18 | 1 |
| Country Reports Disclaimer | 18 | 1 |
| Home Care in Vietnam - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| Consumers seek products that provide additional benefits | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| Evolving Product Formats | 19 | 1 |
| Graph - Chart 21 Key Industry Trends for Home Care | 19 | 1 |
| Health and Wellness | 19 | 1 |
| Mood-Boosting Ingredients | 19 | 1 |
| Industry Performance | 20 | 1 |
| Consumers seek products that provide additional benefits | 20 | 1 |
| Healthier formats and ingredients gain traction among consumers | 20 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 21 | 1 |
| Convenience and value drive sales across key categories | 21 | 1 |
| Chart 24 Value Sales of Home Care 2020-2030 | 21 | 1 |
| LAUNDRY CARE IN VIETNAM | 22 | 1 |
| Graph - Retail rsp VND billion Current | 22 | 1 |
| Graph - Chart 25 Volume Sales of Home Care 2020-2030 | 22 | 1 |
| Graph - Chart 26 Value Sales of Home Care by Category 2025 | 22 | 1 |
| LAUNDRY CARE IN VIETNAM | 23 | 1 |
| Graph - Retail rsp VND billion Current | 23 | 1 |
| What's Next? | 23 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 24 | 1 |
| Local and small brands lead sustainability trend with innovative products | 24 | 1 |
| LAUNDRY CARE IN VIETNAM | 25 | 1 |
| E-commerce and social media to boost local brand visibility | 25 | 1 |
| Graph - Chart 28 Forecast Value Sales of Home Care 2020-2030 | 25 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 26 | 1 |
| Competitive Landscape | 26 | 1 |
| Unilever and procter & gamble lead with innovation | 26 | 1 |
| LAUNDRY CARE IN VIETNAM | 27 | 1 |
| Mood-boosting ingredients drive innovation in home care products | 27 | 1 |
| Graph - Chart 30 Hygiene Wins Vietnamese Consumers with Its Long-Lasting Floral Scent | 27 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 28 | 1 |
| Health and wellness trend fuels demand for natural ingredients | 28 | 1 |
| LAUNDRY CARE IN VIETNAM | 29 | 1 |
| Chart 31 Company Shares of Home Care 2025 | 29 | 1 |
| Graph - Chart 32 Brand Shares of Home Care 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| LAUNDRY CARE IN VIETNAM | 30 | 1 |
| Channels | 30 | 1 |
| Small local grocers leads, while e-commerce gains traction | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| LAUNDRY CARE IN VIETNAM | 31 | 1 |
| Rapid expansion of retail e-commerce | 31 | 1 |
| Graph - Chart 33 Retail Channels for Home Care 2020-2025 | 31 | 1 |
| Economic Context | 31 | 1 |
| LAUNDRY CARE IN VIETNAM | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Graph - Technological | 32 | 1 |
| Graph - Chart 35 Real Gdp Growth 2020-2030 | 32 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 37 Consumer Context for Home Care | 33 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 34 | 1 |
| Graph - Chart 39 | 34 | 1 |
| Graph - Chart 40 Population by Generation 2025 | 34 | 1 |
| Graph - LAUNDRY CARE IN VIETNAM | 35 | 1 |
| Country Reports Disclaimer | 35 | 1 |
