Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| FOODSERVICE VS RETAIL SPLIT | 3 | 1 |
| Table/Chart: 13 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Graph - Graph/Chart Analysis | 4 | 1 |
| Juice in Colombia - Category Analysis | 5 | 1 |
| KEY DATA FINDINGS | 5 | 1 |
| 2025 DEVELOPMENTS | 5 | 1 |
| Juice demand declines as consumers favour healthier and more affordable alternatives | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| Retail volume sales of juice continued to decline in 2025 | 5 | 1 |
| JUICE IN COLOMBIA | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| Digital transformation accelerates postobón's omnichannel presence | 6 | 1 |
| Functional juices for adults remain niche but poised for long-term opportunity | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| JUICE IN COLOMBIA | 7 | 1 |
| CHANNELS | 7 | 1 |
| Traditional trade remains dominant but loses share as consumers seek better value | 7 | 1 |
| Discounters lead growth with expanding coverage and Rating private label | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| Table/Chart: Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| JUICE IN COLOMBIA | 8 | 1 |
| Table 2 Off-trade Sales of Juice by Category: Value 2020-2025 | 8 | 1 |
| Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: COP billion | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025 | 8 | 1 |
| JUICE IN COLOMBIA | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025 | 9 | 1 |
| JUICE IN COLOMBIA | 10 | 1 |
| Table/Chart: Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025 | 10 | 1 |
| JUICE IN COLOMBIA | 11 | 1 |
| Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030 | 11 | 1 |
| Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030 | 11 | 1 |
| Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: million litres | 11 | 1 |
| Table/Chart: COP billion | 11 | 1 |
| JUICE IN COLOMBIA | 12 | 1 |
| Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030 | 12 | 1 |
| COUNTRY REPORTS DISCLAIMER | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: % constant value growth | 12 | 1 |
| Soft Drinks in Colombia - Industry Overview | 13 | 1 |
| EXECUTIVE SUMMARY | 13 | 1 |
| KEY DATA FINDINGS | 13 | 1 |
| INDUSTRY PERFORMANCE | 13 | 1 |
| JUICE IN COLOMBIA | 14 | 1 |
| Health consciousness boosts reduced-sugar products and clean label innovation | 14 | 1 |
| WHAT'S NEXT? | 14 | 1 |
| Event sponsorship and experiential marketing remain priority investments | 15 | 1 |
| COMPETITIVE LANDSCAPE | 15 | 1 |
| Postobón maintains Rating leadership through diversification and distribution | 15 | 1 |
| Rtd coffee growth led by procafecol and rising challenger brands | 15 | 1 |
| JUICE IN COLOMBIA | 16 | 1 |
| Quala expands across multiple categories with Rating, price-competitive brands | 16 | 1 |
| CHANNELS | 16 | 1 |
| Small local grocers remain key but continue to lose share | 16 | 1 |
| JUICE IN COLOMBIA | 17 | 1 |
| E-commerce expands gradually with rising promotional sophistication | 17 | 1 |
| FOODSERVICE VS RETAIL SPLIT | 17 | 1 |
| MARKET DATA | 17 | 1 |
| Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020- 2025 | 17 | 1 |
| Table/Chart: million litres | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: % volume growth | 17 | 1 |
| JUICE IN COLOMBIA | 18 | 1 |
| Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 | 18 | 1 |
| Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 | 18 | 1 |
| Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025 | 18 | 1 |
| Table/Chart: COP billion | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: % current value growth | 18 | 1 |
| Table/Chart: Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025 | 18 | 1 |
| Table/Chart: % volume analysis | 18 | 1 |
| JUICE IN COLOMBIA | 19 | 1 |
| Table/Chart: Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025 | 19 | 1 |
| Table/Chart: Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 | 19 | 1 |
| JUICE IN COLOMBIA | 20 | 1 |
| Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 | 20 | 1 |
| Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 | 20 | 1 |
| Table/Chart: % volume growth | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Off-trade Sales of Soft Drinks by Category: Value 2020-2025 | 20 | 1 |
| Table/Chart: % current value growth | 20 | 1 |
| JUICE IN COLOMBIA | 21 | 1 |
| Table/Chart: million litres | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025 | 21 | 1 |
| Table/Chart: Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025 | 21 | 1 |
| Table/Chart: Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025 | 21 | 1 |
| JUICE IN COLOMBIA | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025 | 22 | 1 |
| JUICE IN COLOMBIA | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025 | 23 | 1 |
| JUICE IN COLOMBIA | 24 | 1 |
| Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020- 2025 | 24 | 1 |
| Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025 | 24 | 1 |
| Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: % retail rtd volume | 24 | 1 |
| Table/Chart: % retail value rsp | 24 | 1 |
| Table/Chart: % off-trade | 24 | 1 |
| JUICE IN COLOMBIA | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| JUICE IN COLOMBIA | 26 | 1 |
| Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025- 2030 | 26 | 1 |
| Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025- 2030 | 26 | 1 |
| Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030 | 26 | 1 |
| Table/Chart: million litres | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| Table/Chart: Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030 | 26 | 1 |
| Table/Chart: Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030 | 26 | 1 |
| Table/Chart: % current value growth | 26 | 1 |
| JUICE IN COLOMBIA | 27 | 1 |
| Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030 | 27 | 1 |
| Table 40 | 27 | 1 |
| Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Table/Chart: % volume growth | 27 | 1 |
| Table/Chart: Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030 | 27 | 1 |
| Table/Chart: % constant value growth | 27 | 1 |
| JUICE IN COLOMBIA | 28 | 1 |
| Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030 | 28 | 1 |
| APPENDIX | 28 | 1 |
| Fountain sales in colombia | 28 | 1 |
| COUNTRY REPORTS DISCLAIMER | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: million litres | 28 | 1 |
| Table/Chart: Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030 | 28 | 1 |
| JUICE IN COLOMBIA | 29 | 1 |
| SOURCES | 29 | 1 |
| Table/Chart: Summary 1 Research Sources | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| JUICE IN COLOMBIA | 30 | 1 |
| Graph - Source: Euromonitor International | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |