Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| JEWELLERY IN SOUTH AFRICA | 3 | 1 |
| CONSUMER CONTEXT | 3 | 1 |
| Graph - Research Sources | 3 | 1 |
| Jewellery in South Africa - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Lab-grown diamonds and investment appeal drive jewellery market growth | 4 | 1 |
| Chart 1 Key Trends 2025 | 4 | 1 |
| Lab-Grown Diamonds | 4 | 1 |
| Market Polarisation | 4 | 1 |
| Sustainability and Inclusivity | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| JEWELLERY IN SOUTH AFRICA | 5 | 1 |
| Market polarisation leads to customisation and personalisation | 5 | 1 |
| Investment potential fuels demand for fine jewellery | 5 | 1 |
| Chart 2 Browns Jewellers Maintain Their Distaste For Lab-Grown Diamonds | 5 | 1 |
| TO SET THE RECORD STRAIGHT | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| JEWELLERY IN SOUTH AFRICA | 7 | 1 |
| Graph - Chart 3 Diamond Upgrade Programmes Attract Consumers | 7 | 1 |
| COMPETITIVE LANDSCAPE | 7 | 1 |
| Leading companies maintain share in a fragmented market | 7 | 1 |
| CHANNELS | 7 | 1 |
| JEWELLERY IN SOUTH AFRICA | 8 | 1 |
| Retail e-commerce grows steadily despite offline dominance | 8 | 1 |
| PRODUCTS | 8 | 1 |
| Lab-grown diamonds and investment potential drive innovation | 8 | 1 |
| Chart 4 Analyst Insight | 8 | 1 |
| COUNTRY REPORTS DISCLAIMER | 8 | 1 |
| JEWELLERY IN SOUTH AFRICA | 9 | 1 |
| Graph - Report closing date: 9 February 2026 | 9 | 1 |
| Personal Accessories in South Africa - Industry Overview | 10 | 1 |
| EXECUTIVE SUMMARY | 10 | 1 |
| South africa's personal accessories market thrives on affordable luxury and sustainability | 10 | 1 |
| KEY DATA FINDINGS | 10 | 1 |
| Graph - Chart 5 Key Trends 2025 | 10 | 1 |
| JEWELLERY IN SOUTH AFRICA | 11 | 1 |
| Market Polarisation | 11 | 1 |
| Resale and Rental | 11 | 1 |
| Gen Z | 11 | 1 |
| Lab-Grown Diamonds | 11 | 1 |
| Challengers VS Incumbents | 11 | 1 |
| INDUSTRY PERFORMANCE | 11 | 1 |
| JEWELLERY IN SOUTH AFRICA | 12 | 1 |
| Graph - Bags & | 12 | 1 |
| Bags and luggage remains the largest category, with dynamic growth | 12 | 1 |
| Gen Z consumer driving demand for sustainability and inclusivity | 12 | 1 |
| WHAT'S NEXT? | 12 | 1 |
| Retailers adapt to consumer behaviour with value offerings | 12 | 1 |
| JEWELLERY IN SOUTH AFRICA | 13 | 1 |
| Resale platforms support demand for second-hand bags through affordability | 13 | 1 |
| Chart 7 Analyst Insight | 13 | 1 |
| Connected watches set to be the fastest growing subcategory | 13 | 1 |
| COMPETITIVE LANDSCAPE | 13 | 1 |
| Leading companies maintain lead amid market polarisation | 13 | 1 |
| CHANNELS | 13 | 1 |
| JEWELLERY IN SOUTH AFRICA | 14 | 1 |
| Offline retail dominates sales through specialists | 14 | 1 |
| Retail e-commerce drives growth with convenience and enhancements | 14 | 1 |
| ECONOMIC CONTEXT | 14 | 1 |
| Graph - Chart 8 Real GDP Growth and Inflation 2020-2030 | 14 | 1 |
| JEWELLERY IN SOUTH AFRICA | 15 | 1 |
| Political | 15 | 1 |
| Economic | 15 | 1 |
| Graph - Social | 15 | 1 |
| Technological | 15 | 1 |
| CONSUMER CONTEXT | 15 | 1 |
| JEWELLERY IN SOUTH AFRICA | 16 | 1 |
| Graph - Population Growth % | 16 | 1 |
| Graph - Population by Generation Share of total population % | 16 | 1 |
| JEWELLERY IN SOUTH AFRICA | 17 | 1 |
| Population | 17 | 1 |
| Households | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| COUNTRY REPORTS DISCLAIMER | 17 | 1 |
| JEWELLERY IN SOUTH AFRICA | 18 | 1 |
| SOURCES | 18 | 1 |
| Graph - Source: Euromonitor International | 18 | 1 |
| Table/Chart: Sources used during research include the following: | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
