Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| INDUSTRY PERFORMANCE | 2 | 1 |
| ECONOMIC CONTEXT | 3 | 1 |
| Graph - Research Sources | 3 | 1 |
| Jeans in Japan - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Graph - Chart 1 Key Trends 2025 | 4 | 1 |
| JEANS IN JAPAN | 5 | 1 |
| Market Polarisation | 5 | 1 |
| Challengers vs Incumbents | 5 | 1 |
| Travel and Tourism | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| Graph - Chart 2 Levi's Opens Flagship Store in Nagoya Featuring Tailor Shop | 6 | 1 |
| Japanese denim blends heritage with experiential tourism | 6 | 1 |
| OMIYAGE JEANS | 7 | 1 |
| Denim takes its place in professional wardrobes | 7 | 1 |
| WHAT'S NEXT? | 8 | 1 |
| Made-in-japan denim set to contribute to growth | 8 | 1 |
| Premium jeans will maintain its dominance, but market polarisation will remain evident | 8 | 1 |
| JEANS IN JAPAN | 9 | 1 |
| Sustainability and customisation to shape the future of denim | 9 | 1 |
| COMPETITIVE LANDSCAPE | 9 | 1 |
| Itochu and fast retailing lead jeans with legacy brands | 9 | 1 |
| Lvmh and daidoh expand their presence in jeans through strategic acquisitions | 10 | 1 |
| CHANNELS | 10 | 1 |
| Offline retail dominates jeans due to the importance of fit, and the in-store experience | 10 | 1 |
| Social commerce platform tiktok shop set to drive continued growth for retail e-commerce | 10 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| Graph - Report closing date: 21 January 2026 | 11 | 1 |
| Apparel and Footwear in Japan - Industry Overview | 12 | 1 |
| EXECUTIVE SUMMARY | 12 | 1 |
| KEY DATA FINDINGS | 12 | 1 |
| Graph - Chart 6 Key Trends 2025 | 12 | 1 |
| JEANS IN JAPAN | 13 | 1 |
| AI and Tech Innovation | 13 | 1 |
| Travel and Tourism | 13 | 1 |
| Sports Events Create Momentum | 13 | 1 |
| E-commerce Expansion | 13 | 1 |
| Resale and Rental | 13 | 1 |
| INDUSTRY PERFORMANCE | 13 | 1 |
| JEANS IN JAPAN | 14 | 1 |
| Chart 7 Nike's New Collection Introduced for the World Athletics Championships | 14 | 1 |
| Inbound tourism drives growth, with onitsuka tiger a standout brand | 14 | 1 |
| Graph - JEANS IN JAPAN | 15 | 1 |
| Tech innovation drives growth in functional fashion to address warmer summers | 15 | 1 |
| Chart 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs | 15 | 1 |
| Graph - Graph/Chart Analysis | 16 | 1 |
| WHAT'S NEXT? | 16 | 1 |
| Growth set to continue, with collaborations an important driving force | 16 | 1 |
| Functionality, sustainable practices and changing culture likely to impact growth | 16 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| Graph - Chart 10 Analyst Insight | 17 | 1 |
| JEANS IN JAPAN | 18 | 1 |
| CHANNELS | 18 | 1 |
| Offline retail remains dominant as many consumers prefer to try before buying | 18 | 1 |
| Tiktok shop set to accelerate growth in retail e-commerce | 18 | 1 |
| ECONOMIC CONTEXT | 18 | 1 |
| Graph - JEANS IN JAPAN | 19 | 1 |
| Graph - Chart 12 PEST Analysis in Japan 2025 | 19 | 1 |
| Political | 20 | 1 |
| Economic | 20 | 1 |
| Graph - Social | 20 | 1 |
| Technological | 20 | 1 |
| CONSUMER CONTEXT | 20 | 1 |
| JEANS IN JAPAN | 21 | 1 |
| Graph - Population Growth % | 21 | 1 |
| Graph - Consumer Expenditure Growth % | 21 | 1 |
| Graph - Population by Generation Share of total population % | 21 | 1 |
| Graph - Chart 14 Consumer Landscape in Japan 2025 | 21 | 1 |
| Population | 22 | 1 |
| Households | 22 | 1 |
| Income and Expenditure | 22 | 1 |
| Lifestyles | 22 | 1 |
| COUNTRY REPORTS DISCLAIMER | 22 | 1 |
| SOURCES | 23 | 1 |
| Graph - Sources used during research include the following: | 23 | 1 |
| Table/Chart: Sources used during research include the following: | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| JEANS IN JAPAN | 24 | 1 |
| Graph - Source: Euromonitor International | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
