Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| HOME IMPROVEMENT IN GERMANY | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Home Improvement in Germany - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Home improvement summary | 4 | 1 |
| HOME IMPROVEMENT IN GERMANY | 5 | 1 |
| Graph - DIY/DIFM | 5 | 1 |
| Sustainability | 5 | 1 |
| Channels | 5 | 1 |
| Industry Performance | 5 | 1 |
| Obi and hornbach adapt as diy and difm needs reshape retail | 5 | 1 |
| Chart 2 Obi Blurs the Line between Click and Store | 5 | 1 |
| Graph - HOME IMPROVEMENT IN GERMANY | 6 | 1 |
| Bathroom and sanitaryware retains its lead as upgrades drive spending | 6 | 1 |
| HOME IMPROVEMENT IN GERMANY | 7 | 1 |
| Flooring innovators perform better as small upgrades gain favour | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| HOME IMPROVEMENT IN GERMANY | 8 | 1 |
| Graph - Retail rsp EUR million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| HOME IMPROVEMENT IN GERMANY | 9 | 1 |
| Circularity and compliance to have an impact as scrutiny grows | 9 | 1 |
| HOME IMPROVEMENT IN GERMANY | 10 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| Graph - HOME IMPROVEMENT IN GERMANY | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Private label and bosch extend value and innovation advantages | 11 | 1 |
| HOME IMPROVEMENT IN GERMANY | 12 | 1 |
| Graph - Chart 7 Company Shares 2025 | 12 | 1 |
| HOME IMPROVEMENT IN GERMANY | 13 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| HOME IMPROVEMENT IN GERMANY | 14 | 1 |
| Channels | 14 | 1 |
| Action, woolworth and tedi drive discounter-led share gains | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| HOME IMPROVEMENT IN GERMANY | 15 | 1 |
| Graph - Chart 9 Hornbach Keeps the Store at the Centre as Digital Plays a Supporting Role | 15 | 1 |
| Obi marketplace launch and click-and-collect fuel online channel growth | 15 | 1 |
| HOME IMPROVEMENT IN GERMANY | 16 | 1 |
| Retailers accelerate sustainability and value-led merchandising strategies | 16 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 16 | 1 |
| HOME IMPROVEMENT IN GERMANY | 17 | 1 |
| Products | 17 | 1 |
| Sustainability and circularity shape new product development | 17 | 1 |
| Pioneering launches highlight eco-centric design | 17 | 1 |
| HOME IMPROVEMENT IN GERMANY | 18 | 1 |
| Polarised purchasing reshapes the competitive landscape | 18 | 1 |
| Economic Context | 18 | 1 |
| HOME IMPROVEMENT IN GERMANY | 19 | 1 |
| Graph - Political | 19 | 1 |
| Graph - Economic | 19 | 1 |
| Technological | 19 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 19 | 1 |
| HOME IMPROVEMENT IN GERMANY | 20 | 1 |
| Graph - Annual Rates of Inflation % | 20 | 1 |
| Consumer Context | 20 | 1 |
| Population | 20 | 1 |
| Graph - Income and Expenditure | 20 | 1 |
| Lifestyles | 20 | 1 |
| HOME IMPROVEMENT IN GERMANY | 21 | 1 |
| Graph - Chart 16 Population 2020-2030 | 21 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 21 | 1 |
| HOME IMPROVEMENT IN GERMANY | 22 | 1 |
| Graph - Population by Generation Share of total population % | 22 | 1 |
| Country Reports Disclaimer | 22 | 1 |
| Home and Garden in Germany - Industry Overview | 23 | 1 |
| Executive Summary | 23 | 1 |
| 2025 developments | 23 | 1 |
| Key Data Insights | 23 | 1 |
| Key Industry Trends | 23 | 1 |
| HOME IMPROVEMENT IN GERMANY | 24 | 1 |
| Channels | 24 | 1 |
| Value | 24 | 1 |
| Sustainability | 24 | 1 |
| Industry Performance | 24 | 1 |
| HOME IMPROVEMENT IN GERMANY | 25 | 1 |
| Graph - Chart 20 | 25 | 1 |
| Discounters capture trading-down shoppers with price investment and private label expansion | 25 | 1 |
| HOME IMPROVEMENT IN GERMANY | 26 | 1 |
| Toom, compo and gardena drive eco-friendly and convenience-led gardening choices | 26 | 1 |
| HOME IMPROVEMENT IN GERMANY | 27 | 1 |
| Graph - Retail rsp EUR million Current | 27 | 1 |
| Graph - Chart 22 Value Sales by Category 2025 | 27 | 1 |
| HOME IMPROVEMENT IN GERMANY | 28 | 1 |
| Graph - Retail rsp EUR million Current | 28 | 1 |
| Value and premium brands to shape a polarised landscape | 28 | 1 |
| HOME IMPROVEMENT IN GERMANY | 29 | 1 |
| Online-first retailers integrate in-store experiences to retain loyalty | 29 | 1 |
| Retailers to substantiate eco claims as circularity becomes the norm | 29 | 1 |
| HOME IMPROVEMENT IN GERMANY | 30 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 30 | 1 |
| HOME IMPROVEMENT IN GERMANY | 31 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2025-2030 | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| Ikea and private label consolidate as innovation reshapes the competition | 31 | 1 |
| HOME IMPROVEMENT IN GERMANY | 32 | 1 |
| Graph - Chart 25 Company Shares 2025 | 32 | 1 |
| HOME IMPROVEMENT IN GERMANY | 33 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| HOME IMPROVEMENT IN GERMANY | 34 | 1 |
| Channels | 34 | 1 |
| Home products specialists defends lead with hybrid journeys | 34 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| HOME IMPROVEMENT IN GERMANY | 35 | 1 |
| Action and woolworth drive sales with value-led expansion | 35 | 1 |
| Graph - Chart 27 Retail Channels 2020-2025 | 35 | 1 |
| HOME IMPROVEMENT IN GERMANY | 36 | 1 |
| Graph - Retail Value RSP 2020-2025 | 36 | 1 |
| Products | 36 | 1 |
| Catalysts for next-generation home solutions | 36 | 1 |
| HOME IMPROVEMENT IN GERMANY | 37 | 1 |
| Pioneering launches in smart and sustainable design | 37 | 1 |
| Graph - Chart 28 Swarovski X Rosenthal Idyllia: Collaboration-Driven Luxury Dinnerware | 37 | 1 |
| Commercial outcomes of advanced product development | 37 | 1 |
| HOME IMPROVEMENT IN GERMANY | 38 | 1 |
| Economic Context | 38 | 1 |
| Political | 38 | 1 |
| Graph - Economic | 38 | 1 |
| Graph - Technological | 38 | 1 |
| Graph - HOME IMPROVEMENT IN GERMANY | 39 | 1 |
| Graph - Chart 31 Inflation 2020-2030 | 39 | 1 |
| HOME IMPROVEMENT IN GERMANY | 40 | 1 |
| Graph - Population | 40 | 1 |
| Income and Expenditure | 40 | 1 |
| Graph - Lifestyles | 40 | 1 |
| Graph - Chart 33 Population 2020-2030 | 40 | 1 |
| Graph - HOME IMPROVEMENT IN GERMANY | 41 | 1 |
| Graph - Chart 35 Population by Generation 2025 | 41 | 1 |
| HOME IMPROVEMENT IN GERMANY | 42 | 1 |
| Country Reports Disclaimer | 42 | 1 |
| Graph - Report closing date: 13 April 2026 | 42 | 1 |
