Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Air Care in Vietnam - Category Analysis | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| HOME CARE IN VIETNAM | 4 | 1 |
| HOME CARE IN VIETNAM | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| HOME CARE IN VIETNAM | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| HOME CARE IN VIETNAM | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Home Care in Vietnam - Industry Overview | 10 | 1 |
| Executive Summary | 10 | 1 |
| Consumers seek products that provide additional benefits | 10 | 1 |
| Key Data Insights | 10 | 1 |
| Key Industry Trends | 10 | 1 |
| Evolving Product Formats | 10 | 1 |
| Graph - Chart 1 Key Industry Trends for Home Care | 10 | 1 |
| Health and Wellness | 10 | 1 |
| Mood-Boosting Ingredients | 10 | 1 |
| Industry Performance | 11 | 1 |
| Consumers seek products that provide additional benefits | 11 | 1 |
| Healthier formats and ingredients gain traction among consumers | 11 | 1 |
| Graph - HOME CARE IN VIETNAM | 12 | 1 |
| Convenience and value drive sales across key categories | 12 | 1 |
| HOME CARE IN VIETNAM | 13 | 1 |
| Graph - Retail rsp VND billion Current | 13 | 1 |
| Graph - Chart 5 Volume Sales of Home Care 2020-2030 | 13 | 1 |
| Graph - Chart 6 Value Sales of Home Care by Category 2025 | 13 | 1 |
| HOME CARE IN VIETNAM | 14 | 1 |
| Graph - Retail rsp VND billion - Current | 14 | 1 |
| What's Next? | 14 | 1 |
| Graph - HOME CARE IN VIETNAM | 15 | 1 |
| Local and small brands lead sustainability trend with innovative products | 15 | 1 |
| HOME CARE IN VIETNAM | 16 | 1 |
| E-commerce and social media to boost local brand visibility | 16 | 1 |
| Graph - Chart 8 Forecast Value Sales of Home Care 2020-2030 | 16 | 1 |
| HOME CARE IN VIETNAM | 17 | 1 |
| Graph - Retail VND billion Current Value RSP - CAGR 2025-2030 | 17 | 1 |
| Competitive Landscape | 17 | 1 |
| Unilever and procter & gamble lead with innovation | 17 | 1 |
| HOME CARE IN VIETNAM | 18 | 1 |
| Mood-boosting ingredients drive innovation in home care products | 18 | 1 |
| Graph - Chart 10 Hygiene Wins Vietnamese Consumers with Its Long-Lasting Floral Scent | 18 | 1 |
| Graph - HOME CARE IN VIETNAM | 19 | 1 |
| Health and wellness trend fuels demand for natural ingredients | 19 | 1 |
| HOME CARE IN VIETNAM | 20 | 1 |
| Chart 11 Company Shares of Home Care 2025 | 20 | 1 |
| Graph - Chart 12 Brand Shares of Home Care 2025 | 20 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| HOME CARE IN VIETNAM | 21 | 1 |
| Channels | 21 | 1 |
| Small local grocers leads, while e-commerce gains traction | 21 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| HOME CARE IN VIETNAM | 22 | 1 |
| Rapid expansion of retail e-commerce | 22 | 1 |
| Graph - Chart 13 Retail Channels for Home Care 2020-2025 | 22 | 1 |
| Economic Context | 22 | 1 |
| HOME CARE IN VIETNAM | 23 | 1 |
| Political | 23 | 1 |
| Graph - Economic | 23 | 1 |
| Graph - Technological | 23 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 23 | 1 |
| Graph - HOME CARE IN VIETNAM | 24 | 1 |
| Consumer Context | 24 | 1 |
| Graph - Chart 17 Consumer Context for Home Care | 24 | 1 |
| Graph - HOME CARE IN VIETNAM | 25 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 25 | 1 |
| Graph - Chart 20 Population by Generation 2025 | 25 | 1 |
| Graph - HOME CARE IN VIETNAM | 26 | 1 |
| Country Reports Disclaimer | 26 | 1 |
| Air Care in Vietnam - Category Analysis | 27 | 1 |
| Key Data Insights | 27 | 1 |
| 2025 Developments | 27 | 1 |
| Steady growth driven by rising incomes and new launches | 27 | 1 |
| Key Industry Trends | 27 | 1 |
| Health and Wellness | 27 | 1 |
| Mood-Boosting Ingredients | 27 | 1 |
| Personalised Air Care | 27 | 1 |
| HOME CARE IN VIETNAM | 28 | 1 |
| Steady growth driven by rising incomes and new launches | 28 | 1 |
| Chart 22 Analyst Insight for Air Care | 28 | 1 |
| Lix drives sales with new mood-boosting scents | 28 | 1 |
| Graph - HOME CARE IN VIETNAM | 29 | 1 |
| Personalisation and health concerns shape consumer choices | 29 | 1 |
| HOME CARE IN VIETNAM | 30 | 1 |
| Graph - Chart 24 Value Sales of Air Care 2020-2030 | 30 | 1 |
| Graph - Chart 25 Volume Sales of Air Care 2020-2030 | 30 | 1 |
| HOME CARE IN VIETNAM | 31 | 1 |
| Graph - Retail rsp VND billion Current | 31 | 1 |
| What's Next? | 31 | 1 |
| HOME CARE IN VIETNAM | 32 | 1 |
| Spray/aerosol air fresheners to remain largest category in 2030 | 32 | 1 |
| Digital storytelling and natural ingredients to shape future sales | 32 | 1 |
| Graph - HOME CARE IN VIETNAM | 33 | 1 |
| Graph - Chart 28 Forecast Value Sales of Air Care by Category 2025-2030 | 33 | 1 |
| HOME CARE IN VIETNAM | 34 | 1 |
| Glade and ambi-pur dominate with Rating brand presence | 34 | 1 |
| Graph - Chart 29 Glade X Sanrio collaboration excites Vietnamese consumers in 2025 | 34 | 1 |
| No significant mergers or acquisitions, limited new entrants | 34 | 1 |
| HOME CARE IN VIETNAM | 35 | 1 |
| Chart 30 Company Shares of Air Care 2025 | 35 | 1 |
| Graph - Chart 31 Brand Shares of Air Care 2025 | 35 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 35 | 1 |
| Table/Chart: Tabular Data Analysis | 35 | 1 |
| HOME CARE IN VIETNAM | 36 | 1 |
| Channels | 36 | 1 |
| Grocery retailers dominate air care sales with wide product range | 36 | 1 |
| Retail e-commerce gains traction with convenience and promotions | 36 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| HOME CARE IN VIETNAM | 37 | 1 |
| No new emerging retail brands or concepts in 2026 | 37 | 1 |
| Graph - Chart 32 Retail Channels for Air Care 2020-2025 | 37 | 1 |
| HOME CARE IN VIETNAM | 38 | 1 |
| Graph - Political | 38 | 1 |
| Graph - Economic | 38 | 1 |
| Technological | 38 | 1 |
| Graph - Chart 34 Real Gdp Growth 2020-2030 | 38 | 1 |
| Graph - HOME CARE IN VIETNAM | 39 | 1 |
| Consumer Context | 39 | 1 |
| Graph - Chart 36 Consumer Context for Air Care | 39 | 1 |
| Graph - HOME CARE IN VIETNAM | 40 | 1 |
| Graph - Chart 38 Consumer Expenditure 2020-2030 | 40 | 1 |
| Graph - Chart 39 Population by Generation 2025 | 40 | 1 |
| Graph - HOME CARE IN VIETNAM | 41 | 1 |
| Country Reports Disclaimer | 41 | 1 |
| Bleach in Vietnam - Category Analysis | 42 | 1 |
| Key Data Insights | 42 | 1 |
| 2025 Developments | 42 | 1 |
| Stable growth amid evolving consumer preferences and natural disasters | 42 | 1 |
| Key Industry Trends | 42 | 1 |
| Evolving Product Formats | 42 | 1 |
| Graph - Chart 40 Key Industry Trends for Bleach | 42 | 1 |
| Mood-Boosting Ingredients | 42 | 1 |
| Multifunctionality | 42 | 1 |
| Industry Performance | 42 | 1 |
| HOME CARE IN VIETNAM | 43 | 1 |
| My h?o javel boosts sales with e-commerce and viral content | 43 | 1 |
| Graph - Chart 41 My Hao Boosting 4Kg Bottle during 2025 with Cleaning Guideline | 43 | 1 |
| HOME CARE IN VIETNAM | 44 | 1 |
| Graph - NU'O'C TAY TRANG JAVEL | 44 | 1 |
| E-commerce and social media drive bleach sales | 44 | 1 |
| HOME CARE IN VIETNAM | 45 | 1 |
| Graph - Retail rsp VND billion Current | 45 | 1 |
| Graph - Chart 43 Volume Sales of Bleach 2020-2030 | 45 | 1 |
| What's Next? | 45 | 1 |
| HOME CARE IN VIETNAM | 46 | 1 |
| Demand for more appealing scents | 46 | 1 |
| E-commerce to remain a key channel for bleach sales growth | 46 | 1 |
| Graph - Chart 44 Forecast Value Sales of Bleach 2020-2030 | 46 | 1 |
| HOME CARE IN VIETNAM | 47 | 1 |
| My h?o cosmetics co?ltd maintains lead with affordable products and e-commerce | 47 | 1 |
| No significant mergers or new product launches expected | 47 | 1 |
| HOME CARE IN VIETNAM | 48 | 1 |
| Channels | 48 | 1 |
| Grocery retailers remain dominant channel for bleach sales | 48 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 48 | 1 |
| Table/Chart: Tabular Data Analysis | 48 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 48 | 1 |
| HOME CARE IN VIETNAM | 49 | 1 |
| E-commerce to remain key channel for future growth | 49 | 1 |
| Graph - Chart 48 Retail Channels for Bleach 2020-2025 | 49 | 1 |
| Economic Context | 50 | 1 |
| Political | 50 | 1 |
| Graph - Economic | 50 | 1 |
| Technological | 50 | 1 |
| Graph - Chart 50 Real Gdp Growth 2020-2030 | 50 | 1 |
| Graph - HOME CARE IN VIETNAM | 51 | 1 |
| Consumer Context | 51 | 1 |
| Graph - Chart 52 Consumer Context for Bleach | 51 | 1 |
| Graph - HOME CARE IN VIETNAM | 52 | 1 |
| Graph - Chart 54 Consumer Expenditure 2020-2030 | 52 | 1 |
| Graph - Chart 55 Population by Generation 2025 | 52 | 1 |
| Graph - HOME CARE IN VIETNAM | 53 | 1 |
| Country Reports Disclaimer | 53 | 1 |
| Dishwashing in Vietnam - Category Analysis | 54 | 1 |
| Key Data Insights | 54 | 1 |
| 2025 Developments | 54 | 1 |
| Go! and lix collaboration drives sales growth through affordability | 54 | 1 |
| Key Industry Trends | 54 | 1 |
| Health and Wellness | 54 | 1 |
| Private Label & DTC Disruption | 54 | 1 |
| Mood-Boosting Ingredients | 54 | 1 |
| HOME CARE IN VIETNAM | 55 | 1 |
| Industry Performance | 55 | 1 |
| Go! and lix collaboration drives sales growth through affordability | 55 | 1 |
| Graph - Chart 57 Go! and Lixco Collaboration: Boosting Private Label Products to Excite Economical Consumers | 55 | 1 |
| Graph - HOME CARE IN VIETNAM | 56 | 1 |
| Sunlight introduces bio-care formula to drive health trend | 56 | 1 |
| HOME CARE IN VIETNAM | 57 | 1 |
| Scent innovation makes cleaning more enjoyable and differentiated | 57 | 1 |
| Graph - Chart 58 Value Sales of Dishwashing 2020-2030 | 57 | 1 |
| HOME CARE IN VIETNAM | 58 | 1 |
| Graph - Retail volume alternative -Tonnes | 58 | 1 |
| Graph - Chart 60 Value Sales of Dishwashing by Category 2025 | 58 | 1 |
| HOME CARE IN VIETNAM | 59 | 1 |
| What's Next? | 59 | 1 |
| Unilever drives eco-friendly trend with plant-based innovations | 59 | 1 |
| Automatic dishwashing to outpace hand dishwashing growth | 59 | 1 |
| E-commerce continues to drive sales with exclusive online offers | 59 | 1 |
| Graph - HOME CARE IN VIETNAM | 60 | 1 |
| Graph - Chart 62 Forecast Value Sales of Dishwashing by Category 2025-2030 | 60 | 1 |
| HOME CARE IN VIETNAM | 61 | 1 |
| Unilever maintains lead through sustainability and innovation | 61 | 1 |
| Graph - Chart 64 Sunlight Leads the Vietnam Market with Its Bio-Care Formula Made From 100% Natural Ingredients | 61 | 1 |
| Graph - HOME CARE IN VIETNAM | 62 | 1 |
| Unilever and go! drive innovation with sustainable and affordable solutions | 62 | 1 |
| HOME CARE IN VIETNAM | 63 | 1 |
| Chart 66 Brand Shares of Dishwashing 2025 | 63 | 1 |
| Channels | 63 | 1 |
| Small local grocers dominates, but modern retail formats expand store networks | 63 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 63 | 1 |
| Table/Chart: Tabular Data Analysis | 63 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP . 2025 | 63 | 1 |
| HOME CARE IN VIETNAM | 64 | 1 |
| Retail e-commerce drives sales with online exclusives and promotions | 64 | 1 |
| Graph - Chart 67 Retail Channels for Dishwashing 2020-2025 | 64 | 1 |
| Economic Context | 65 | 1 |
| Political | 65 | 1 |
| Graph - Economic | 65 | 1 |
| Graph - Chart 69 Real Gdp Growth 2020-2030 | 65 | 1 |
| Graph - HOME CARE IN VIETNAM | 66 | 1 |
| Consumer Context | 66 | 1 |
| Graph - Chart 71 Consumer Context for Dishwashing | 66 | 1 |
| Graph - HOME CARE IN VIETNAM | 67 | 1 |
| Graph - Chart 73 Consumer Expenditure 2020-2030 | 67 | 1 |
| Graph - Chart 74 Population by Generation 2025 | 67 | 1 |
| Graph - HOME CARE IN VIETNAM | 68 | 1 |
| Country Reports Disclaimer | 68 | 1 |
| Home Insecticides in Vietnam - Category Analysis | 69 | 1 |
| Key Data Insights | 69 | 1 |
| 2025 Developments | 69 | 1 |
| Dengue fever outbreak fuels demand for effective solutions | 69 | 1 |
| Key Industry Trends | 69 | 1 |
| Urban Pest Control | 69 | 1 |
| Health and Wellness | 69 | 1 |
| Sustainability | 69 | 1 |
| Industry Performance | 70 | 1 |
| Spray/aerosol is the largest category | 70 | 1 |
| Health and wellness trend drives demand for natural and unscented products | 70 | 1 |
| HOME CARE IN VIETNAM | 71 | 1 |
| Graph - Chart 77 Jumbo Vape Mosquito Repellent Kit Expanding in Vietnam during 2025 | 71 | 1 |
| HOME CARE IN VIETNAM | 72 | 1 |
