Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| HOME CARE IN ROMANIA | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| HOME CARE IN ROMANIA | 4 | 1 |
| Dishwashing in Romania - Category Analysis | 4 | 1 |
| HOME CARE IN ROMANIA | 5 | 1 |
| Table/Chart: 52 | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Table/Chart: Chart 83 Analyst Insight for Home Insecticides | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| HOME CARE IN ROMANIA | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| HOME CARE IN ROMANIA | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| HOME CARE IN ROMANIA | 9 | 1 |
| Home Care in Romania - Industry Overview | 10 | 1 |
| Executive Summary | 10 | 1 |
| Consumers drive growth with evolving product formats and premiumisation | 10 | 1 |
| Key Data Insights | 10 | 1 |
| Key Industry Trends | 10 | 1 |
| HOME CARE IN ROMANIA | 11 | 1 |
| Graph - Evolving Product Formats | 11 | 1 |
| Premiumisation | 11 | 1 |
| Sustainability | 11 | 1 |
| Industry Performance | 11 | 1 |
| Consumers drive growth with evolving product formats and premiumisation | 11 | 1 |
| Laundry care dominates sales with steady demand | 11 | 1 |
| HOME CARE IN ROMANIA | 12 | 1 |
| Sustainability and premiumisation shape home care | 12 | 1 |
| Graph - Chart 2 Kaufland Encourages Home Care Packaging Recycling | 12 | 1 |
| HOME CARE IN ROMANIA | 13 | 1 |
| Graph - Retail rsp RON million Current | 13 | 1 |
| Graph - Chart 4 Volume Sales of Home Care 2020-2030 | 13 | 1 |
| Graph - Chart 5 Value Sales of Home Care by Category 2025 | 13 | 1 |
| HOME CARE IN ROMANIA | 14 | 1 |
| Graph - Retail rsp RON million Current | 14 | 1 |
| What's Next? | 14 | 1 |
| Sustainability and premiumisation to drive future growth | 14 | 1 |
| HOME CARE IN ROMANIA | 15 | 1 |
| Laundry care to maintain dominance with premiumisation trend | 15 | 1 |
| Surface care and toilet care to drive growth with innovation | 15 | 1 |
| HOME CARE IN ROMANIA | 16 | 1 |
| Graph - Retail rsp RON million - Current % Y-O-Y Growth | 16 | 1 |
| Graph - Chart 7 Forecast Value Sales of Home Care by Category 2025-2030 | 16 | 1 |
| HOME CARE IN ROMANIA | 17 | 1 |
| Procter & gamble and henkel contribute to market consolidation | 17 | 1 |
| Local players and trends shape competitive landscape | 17 | 1 |
| Chart 8 Analyst Insight for Home Care | 17 | 1 |
| New product formats drive innovation with a convenience focus | 17 | 1 |
| HOME CARE IN ROMANIA | 18 | 1 |
| Graph - Chart 9 Sano Launches a New Product Format | 18 | 1 |
| Graph - HOME CARE IN ROMANIA | 19 | 1 |
| Graph - Chart 11 Company Shares of Home Care 2025 | 19 | 1 |
| HOME CARE IN ROMANIA | 20 | 1 |
| Graph - Chart 12 Brand Shares of Home Care 2025 | 20 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| HOME CARE IN ROMANIA | 21 | 1 |
| Channels | 21 | 1 |
| Chained grocery retailers dominate home care sales | 21 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| HOME CARE IN ROMANIA | 22 | 1 |
| Retail e-commerce gains traction with operational improvements | 22 | 1 |
| Graph - Chart 13 Retail Channels for Home Care 2020-2025 | 22 | 1 |
| Economic Context | 23 | 1 |
| Political | 23 | 1 |
| Graph - Economic | 23 | 1 |
| Technological | 23 | 1 |
| Graph - Chart 15 Real GDP Growth 2020-2030 | 23 | 1 |
| HOME CARE IN ROMANIA | 24 | 1 |
| Graph - Chart 16 Inflation 2020-2030 | 24 | 1 |
| Consumer Context | 24 | 1 |
| Population | 24 | 1 |
| Graph - Chart 17 Consumer Context for Home Insecticides | 24 | 1 |
| Graph - Income and Expenditure | 24 | 1 |
| Lifestyles | 24 | 1 |
| Graph - HOME CARE IN ROMANIA | 25 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 25 | 1 |
| Graph - HOME CARE IN ROMANIA | 26 | 1 |
| Country Reports Disclaimer | 26 | 1 |
| Air Care in Romania - Category Analysis | 27 | 1 |
| Key Data Insights | 27 | 1 |
| 2025 Developments | 27 | 1 |
| Romanians increasingly seek premium and wellness-focused air care solutions | 27 | 1 |
| Key Industry Trends | 27 | 1 |
| Personalised Air Care | 27 | 1 |
| Premiumisation | 27 | 1 |
| Smart Home Care | 27 | 1 |
| HOME CARE IN ROMANIA | 28 | 1 |
| Industry Performance | 28 | 1 |
| Romanians increasingly seek premium and wellness-focused air care solutions | 28 | 1 |
| Local brands and private label drive innovation and market share | 28 | 1 |
| Graph - HOME CARE IN ROMANIA | 29 | 1 |
| Product innovation and packaging differentiation gain importance | 29 | 1 |
| Graph - HOME CARE IN ROMANIA | 30 | 1 |
| Graph - Chart 24 Value Sales of Air Care 2020-2030 | 30 | 1 |
| HOME CARE IN ROMANIA | 31 | 1 |
| Graph - Retail rsp RON million Current | 31 | 1 |
| Graph - Chart 25 Volume Sales of Air Care 2020-2030 | 31 | 1 |
| Graph - Chart 26 Value Sales of Air Care by Category 2025 | 31 | 1 |
| Graph - HOME CARE IN ROMANIA | 32 | 1 |
| What's Next? | 32 | 1 |
| Premium and sustainable air care solutions gain traction | 32 | 1 |
| HOME CARE IN ROMANIA | 33 | 1 |
| Smart home integration and premiumisation to shape the industry | 33 | 1 |
| Graph - Chart 27 Forecast Value Sales of Air Care 2020-2030 | 33 | 1 |
| Graph - HOME CARE IN ROMANIA | 34 | 1 |
| Competitive Landscape | 34 | 1 |
| Leading players maintain dominance through innovation | 34 | 1 |
| HOME CARE IN ROMANIA | 35 | 1 |
| Graph - Chart 29 Dm Launches Profissimo Air Care Private Label in 2025 | 35 | 1 |
| HOME CARE IN ROMANIA | 36 | 1 |
| Graph - Chart 31 Brand Shares of Air Care 2025 | 36 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| HOME CARE IN ROMANIA | 37 | 1 |
| Channels | 37 | 1 |
| Grocery retailers maintain dominance with diverse offerings | 37 | 1 |
| Table/Chart: Brand Shares of Air Care % Share (LBN) - Retail Value RSP . 2025 | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| HOME CARE IN ROMANIA | 38 | 1 |
| Retail e-commerce drives growth with convenience and variety | 38 | 1 |
| Graph - Chart 32 Retail Channels for Air Care 2020-2025 | 38 | 1 |
| Economic Context | 39 | 1 |
| Political | 39 | 1 |
| Graph - Chart 33 Economic Context for Air Care | 39 | 1 |
| Graph - Economic | 39 | 1 |
| Technological | 39 | 1 |
| Graph - Chart 34 Real GDP Growth 2020-2030 | 39 | 1 |
| Graph - Chart 35 Inflation 2020-2030 | 40 | 1 |
| Consumer Context | 40 | 1 |
| Table/Chart: Chart 36 Consumer Context for Air Care | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| Graph - HOME CARE IN ROMANIA | 41 | 1 |
| Graph - Chart 38 Consumer Expenditure 2020-2030 | 41 | 1 |
| Graph - Chart 39 Population by Generation 2025 | 41 | 1 |
| Graph - HOME CARE IN ROMANIA | 42 | 1 |
| Country Reports Disclaimer | 42 | 1 |
| Bleach in Romania - Category Analysis | 43 | 1 |
| Key Data Insights | 43 | 1 |
| 2025 Developments | 43 | 1 |
| Sano launches ergonomic and user-friendly format, driving innovation | 43 | 1 |
| Key Industry Trends | 43 | 1 |
| Evolving Product Formats | 43 | 1 |
| Graph - Chart 40 Key Industry Trends for Bleach | 43 | 1 |
| Health and Wellness | 43 | 1 |
| Sustainability | 43 | 1 |
| HOME CARE IN ROMANIA | 44 | 1 |
| Industry Performance | 44 | 1 |
| Sano launches ergonomic and user-friendly format, driving innovation | 44 | 1 |
| Graph - Chart 41 Sano Launches Ergonomic and User-Friendly Format | 44 | 1 |
| HOME CARE IN ROMANIA | 45 | 1 |
| Graph - Chart 42 Value Sales of Bleach 2020-2030 | 45 | 1 |
| Graph - Chart 43 Volume Sales of Bleach 2020-2030 | 45 | 1 |
| HOME CARE IN ROMANIA | 46 | 1 |
| Innovative packaging and formats to characterise bleach products | 46 | 1 |
| Economic stability and consumer confidence to influence bleach sales | 46 | 1 |
| Graph - HOME CARE IN ROMANIA | 47 | 1 |
| Competitive Landscape | 47 | 1 |
| Leading players maintain dominance through brand tradition and innovation | 47 | 1 |
| Chart 45 Analyst Insight for Bleach | 47 | 1 |
| HOME CARE IN ROMANIA | 48 | 1 |
| Channels | 48 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 48 | 1 |
| Table/Chart: Tabular Data Analysis | 48 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 48 | 1 |
| HOME CARE IN ROMANIA | 49 | 1 |
| Retail e-commerce gains traction with investments in logistics | 49 | 1 |
| HOME CARE IN ROMANIA | 50 | 1 |
| Graph - Retail Value RSP 2020-2025 | 50 | 1 |
| Graph - Chart 49 Economic Context for Bleach | 50 | 1 |
| HOME CARE IN ROMANIA | 51 | 1 |
| Political | 51 | 1 |
| Graph - Economic | 51 | 1 |
| Technological | 51 | 1 |
| Graph - Chart 50 Real GDP Growth 2020-2030 | 51 | 1 |
| Graph - HOME CARE IN ROMANIA | 52 | 1 |
| Consumer Context | 52 | 1 |
| Population | 52 | 1 |
| Graph - Chart 52 Consumer Context for Bleach | 52 | 1 |
| Income and Expenditure | 52 | 1 |
| Lifestyles | 52 | 1 |
| HOME CARE IN ROMANIA | 53 | 1 |
| Graph - Population | 53 | 1 |
| Graph - Chart 54 Consumer Expenditure 2020-2030 | 53 | 1 |
| HOME CARE IN ROMANIA | 54 | 1 |
| Graph - Population by Generation Share of total population % | 54 | 1 |
| Country Reports Disclaimer | 54 | 1 |
| Dishwashing in Romania - Category Analysis | 55 | 1 |
| Key Data Insights | 55 | 1 |
| 2025 Developments | 55 | 1 |
| Henkel and dm drive premiumisation and affordability | 55 | 1 |
| Key Industry Trends | 55 | 1 |
| Health and Wellness | 55 | 1 |
| Premiumisation | 55 | 1 |
| Sustainability | 55 | 1 |
| Industry Performance | 55 | 1 |
| HOME CARE IN ROMANIA | 56 | 1 |
| Henkel and dm drive premiumisation and affordability | 56 | 1 |
| Graph - Chart 57 Somat Launches Product with Improved Formula | 56 | 1 |
| Dm broadens private label range with sustainable choices | 56 | 1 |
| HOME CARE IN ROMANIA | 57 | 1 |
| Eco-friendly innovation gains momentum through sustainability | 57 | 1 |
| Graph - Chart 58 Farmec Launches Nufar Verde Vesela | 57 | 1 |
| Graph - HOME CARE IN ROMANIA | 58 | 1 |
| Graph - Chart 59 Value Sales of Dishwashing 2020-2030 | 58 | 1 |
| HOME CARE IN ROMANIA | 59 | 1 |
| Graph - Chart 60 Volume Sales of Dishwashing 2020-2030 | 59 | 1 |
| Graph - Chart 61 Value Sales of Dishwashing by Category 2025 | 59 | 1 |
| HOME CARE IN ROMANIA | 60 | 1 |
| Graph - Retail rsp RON million Current | 60 | 1 |
| What's Next? | 60 | 1 |
| HOME CARE IN ROMANIA | 61 | 1 |
| Automatic dishwashing to overtake hand dishwashing | 61 | 1 |
| Premiumisation and innovation to shape competitive landscape | 61 | 1 |
| Graph - Chart 62 Forecast Value Sales of Dishwashing 2020-2030 | 61 | 1 |
| Graph - HOME CARE IN ROMANIA | 62 | 1 |
| Competitive Landscape | 62 | 1 |
| Procter & gamble and henkel maintain lead through premiumisation | 62 | 1 |
| HOME CARE IN ROMANIA | 63 | 1 |
| Sustainability and local players drive future opportunities | 63 | 1 |
| Graph - Chart 65 In 2025, Dm is broadening its range of private label dishwashing products | 63 | 1 |
| HOME CARE IN ROMANIA | 64 | 1 |
| Graph - Marcã | 64 | 1 |
| Graph - Graph/Chart Analysis | 64 | 1 |
| Graph - Chart 66 Company Shares of Dishwashing 2025 | 64 | 1 |
| HOME CARE IN ROMANIA | 65 | 1 |
| Chart 67 Brand Shares of Dishwashing 2025 | 65 | 1 |
| Channels | 65 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 65 | 1 |
| Table/Chart: Tabular Data Analysis | 65 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 65 | 1 |
| HOME CARE IN ROMANIA | 66 | 1 |
| E-commerce gains traction with omnichannel and pure-play players | 66 | 1 |
| Graph - Chart 68 Retail Channels for Dishwashing 2020-2025 | 66 | 1 |
| HOME CARE IN ROMANIA | 67 | 1 |
| Graph - Retail Value RSP 2020-2025 | 67 | 1 |
| Graph - Chart 69 Economic Context for Dishwashing | 67 | 1 |
| HOME CARE IN ROMANIA | 68 | 1 |
| Political | 68 | 1 |
| Graph - Economic | 68 | 1 |
| Technological | 68 | 1 |
| Graph - Chart 70 Real GDP Growth 2020-2030 | 68 | 1 |
| Graph - HOME CARE IN ROMANIA | 69 | 1 |
| Consumer Context | 69 | 1 |
| Graph - Chart 72 Consumer Context for Dishwashing | 69 | 1 |
| HOME CARE IN ROMANIA | 70 | 1 |
| Graph - Population | 70 | 1 |
