Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Health and Wellness in Sweden - Industry Overview | 2 | 1 |
| WHAT'S NEXT | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| Table/Chart: 6 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 3 | 1 |
| CATEGORY DATA | 3 | 1 |
| Table/Chart: 15 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Table/Chart: Table 18 | 3 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 4 | 1 |
| HW Cooking Ingredients and Meals in Sweden - Category Analysis | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| Table/Chart: 33 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 5 | 1 |
| Table/Chart: 44 | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| HEALTH AND WELLNESS IN SWEDEN (CONT) | 6 | 1 |
| Health and Wellness in Sweden - Industry Overview | 7 | 1 |
| EXECUTIVE SUMMARY | 7 | 1 |
| INDUSTRY PERFORMANCE | 7 | 1 |
| Natural, plant-based and clean-label positioning support sales in sweden in 2024 | 7 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 8 | 1 |
| WHAT'S NEXT | 8 | 1 |
| Reformulation and plant-based, functional innovations are set to support future growth | 8 | 1 |
| COUNTRY REPORTS DISCLAIMER | 8 | 1 |
| HW Hot Drinks in Sweden - Category Analysis | 9 | 1 |
| KEY DATA FINDINGS | 9 | 1 |
| 2024 DEVELOPMENTS | 9 | 1 |
| INDUSTRY PERFORMANCE | 9 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 10 | 1 |
| Price pressures challenge sweden's traditionally Rating organic market despite high consumer interest in ethical tea | 10 | 1 |
| Growing concerns over sleep and anxiety drive adoption of no caffeinate hot drinks | 10 | 1 |
| WHAT'S NEXT | 10 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 11 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 12 | 1 |
| CATEGORY DATA | 12 | 1 |
| Table/Chart: Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 13 | 1 |
| Table/Chart: Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 13 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 14 | 1 |
| Table/Chart: Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 14 | 1 |
| Table/Chart: Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 14 | 1 |
| Table/Chart: Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 14 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 15 | 1 |
| Table/Chart: Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 16 | 1 |
| COUNTRY REPORTS DISCLAIMER | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029 | 16 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 17 | 1 |
| Graph - Report closing date: 16 January 2025 | 17 | 1 |
| HW Soft Drinks in Sweden - Category Analysis | 18 | 1 |
| KEY DATA FINDINGS | 18 | 1 |
| 2024 DEVELOPMENTS | 18 | 1 |
| Soft drinks continue to shift toward no sugar, wellness-centred formulas | 18 | 1 |
| INDUSTRY PERFORMANCE | 18 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 19 | 1 |
| Health-focused energy drinks drive demand, blending functional benefits with fitness appeal | 19 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 20 | 1 |
| WHAT'S NEXT | 20 | 1 |
| No sugar positioning is set to become the default for health-focused soft drinks | 20 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 21 | 1 |
| Energy-boosting functionality is set to support innovation within soft drinks in sweden | 21 | 1 |
| CATEGORY DATA | 21 | 1 |
| Table/Chart: Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 22 | 1 |
| Table/Chart: Antioxidants Soft Drinks | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024 | 22 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 23 | 1 |
| Table/Chart: Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 23 | 1 |
| Table/Chart: Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 23 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029 | 24 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 25 | 1 |
| COUNTRY REPORTS DISCLAIMER | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Table/Chart: Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029 | 25 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 26 | 1 |
| Graph - Report closing date: 16 January 2025 | 26 | 1 |
| HW Snacks in Sweden - Category Analysis | 27 | 1 |
| KEY DATA FINDINGS | 27 | 1 |
| 2024 DEVELOPMENTS | 27 | 1 |
| INDUSTRY PERFORMANCE | 27 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 28 | 1 |
| The vegan claim aims to offer both nutritional and ethical appeal to swedish consumers | 28 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 29 | 1 |
| WHAT'S NEXT | 29 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 30 | 1 |
| Vegan innovation will continue to expand, combining ethical sourcing, premium quality, and health-focused attributes | 30 | 1 |
| CATEGORY DATA | 30 | 1 |
| Table/Chart: Table 18 Sales of Snacks by Health and Wellness Type: Value 2020-2024 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024 | 31 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| Table/Chart: Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024 | 32 | 1 |
| Table/Chart: Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024 | 32 | 1 |
| Table/Chart: Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024 | 32 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| Table/Chart: Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024 | 33 | 1 |
| Table/Chart: Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024 | 33 | 1 |
| Table/Chart: Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029 | 33 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| Table/Chart: Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029 | 34 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 35 | 1 |
| COUNTRY REPORTS DISCLAIMER | 35 | 1 |
| Table/Chart: Tabular Data Analysis | 35 | 1 |
| HW Dairy Products and Alternatives in Sweden - Category Analysis | 36 | 1 |
| KEY DATA FINDINGS | 36 | 1 |
| 2024 DEVELOPMENTS | 36 | 1 |
| INDUSTRY PERFORMANCE | 36 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 37 | 1 |
| Lactose free dairy expands with high protein and fortified/functional innovations | 37 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 38 | 1 |
| WHAT'S NEXT | 38 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 39 | 1 |
| The lactose free claim is set to record growth and innovation within dairy products | 39 | 1 |
| CATEGORY DATA | 39 | 1 |
| Table/Chart: Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024 | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 42 | 1 |
| Table 30 | 42 | 1 |
| Table/Chart: Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| Table/Chart: Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V | 42 | 1 |
| Table/Chart: Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20 | 42 | 1 |
| Table/Chart: Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2 | 42 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 43 | 1 |
| Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029 | 43 | 1 |
| Table/Chart: Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024 | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| Table/Chart: SEK million | 43 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 44 | 1 |
| Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029 | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
| Table/Chart: % constant value growth | 44 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 45 | 1 |
| COUNTRY REPORTS DISCLAIMER | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 46 | 1 |
| Graph - Report closing date: 16 January 2025 | 46 | 1 |
| HW Cooking Ingredients and Meals in Sweden - Category Analysis | 47 | 1 |
| KEY DATA FINDINGS | 47 | 1 |
| 2024 DEVELOPMENTS | 47 | 1 |
| Plant-based and local trends shaping cooking ingredients and meals in sweden | 47 | 1 |
| INDUSTRY PERFORMANCE | 47 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 48 | 1 |
| Vegetarian innovation combines natural ingredients with Rating nutritional claims | 48 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 49 | 1 |
| Vegan innovation persists despite short-term pressure from price sensitivity | 49 | 1 |
| WHAT'S NEXT | 49 | 1 |
| Health-led private label ranges and vegetable-rich formulations are set to gain momentum | 49 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 50 | 1 |
| Plant-based protein will remain a key health driver despite short-term softness in vegan meat substitutes | 50 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 51 | 1 |
| CATEGORY DATA | 51 | 1 |
| Table/Chart: Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024 | 51 | 1 |
| Table/Chart: Tabular Data Analysis | 51 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 52 | 1 |
| Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024 | 52 | 1 |
| Table/Chart: Tabular Data Analysis | 52 | 1 |
| Table/Chart: % current value growth | 52 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 53 | 1 |
| Table 39 | 53 | 1 |
| Table/Chart: Meals | 53 | 1 |
| Table/Chart: Tabular Data Analysis | 53 | 1 |
| Table/Chart: Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 53 | 1 |
| Table/Chart: Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 53 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 54 | 1 |
| Table/Chart: Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 54 | 1 |
| Table/Chart: Tabular Data Analysis | 54 | 1 |
| Table/Chart: Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 54 | 1 |
| Table/Chart: Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 54 | 1 |
| Table/Chart: Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029 | 54 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 55 | 1 |
| Table/Chart: Tabular Data Analysis | 55 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 56 | 1 |
| Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029 | 56 | 1 |
| Table/Chart: Tabular Data Analysis | 56 | 1 |
| Table/Chart: % constant value growth | 56 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 57 | 1 |
| COUNTRY REPORTS DISCLAIMER | 57 | 1 |
| Table/Chart: Tabular Data Analysis | 57 | 1 |
| HW Staple Foods in Sweden - Category Analysis | 58 | 1 |
| KEY DATA FINDINGS | 58 | 1 |
| 2024 DEVELOPMENTS | 58 | 1 |
| INDUSTRY PERFORMANCE | 58 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 59 | 1 |
| Organic claims are driven by consumer demand for natural, nutritious, and sustainable products | 59 | 1 |
| High fibre and vegetable-enriched products support health driven innovation in staple foods | 59 | 1 |
| WHAT'S NEXT | 59 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 60 | 1 |
| Organic sales are set to rise as health, nutrition, and sustainability drive demand | 60 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 61 | 1 |
| CATEGORY DATA | 61 | 1 |
| Table/Chart: Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024 | 61 | 1 |
| Table/Chart: Tabular Data Analysis | 61 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 62 | 1 |
| Table/Chart: Memory Staple Foods | 62 | 1 |
| Table/Chart: Tabular Data Analysis | 62 | 1 |
| Table/Chart: Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024 | 62 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 63 | 1 |
| Table 49 | 63 | 1 |
| Table/Chart: Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 63 | 1 |
| Table/Chart: Tabular Data Analysis | 63 | 1 |
| Table/Chart: Table 48 | 63 | 1 |
| Table/Chart: Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 63 | 1 |
| Table/Chart: Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 63 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 64 | 1 |
| Table/Chart: Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 64 | 1 |
| Table/Chart: Tabular Data Analysis | 64 | 1 |
| Table/Chart: Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029 | 64 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 65 | 1 |
| Table/Chart: Foods | 65 | 1 |
| Table/Chart: Tabular Data Analysis | 65 | 1 |
| Table/Chart: Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024- 2029 | 65 | 1 |
| HEALTH AND WELLNESS IN SWEDEN | 66 | 1 |
| COUNTRY REPORTS DISCLAIMER | 66 | 1 |
| Table/Chart: Tabular Data Analysis | 66 | 1 |
