Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Health and Wellness in Denmark - Industry Overview | 2 | 1 |
| HW Hot Drinks in Denmark - Category Analysis | 2 | 1 |
| WHAT'S NEXT | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| HW Soft Drinks in Denmark - Category Analysis | 2 | 1 |
| Table/Chart: 5 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 3 | 1 |
| CATEGORY DATA | 3 | 1 |
| Table/Chart: 13 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Table/Chart: 22 | 3 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 4 | 1 |
| Table/Chart: 31 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| Table/Chart: CATEGORY DATA | 4 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Health and Wellness in Denmark - Industry Overview | 6 | 1 |
| EXECUTIVE SUMMARY | 6 | 1 |
| INDUSTRY PERFORMANCE | 6 | 1 |
| Demand for transparency and sustainability supported sales of health claims in 2024 | 6 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 7 | 1 |
| WHAT'S NEXT | 7 | 1 |
| Rising demand for low-calorie, functional, and clean label foods is expected in denmark | 7 | 1 |
| COUNTRY REPORTS DISCLAIMER | 7 | 1 |
| HW Hot Drinks in Denmark - Category Analysis | 8 | 1 |
| KEY DATA FINDINGS | 8 | 1 |
| 2024 DEVELOPMENTS | 8 | 1 |
| INDUSTRY PERFORMANCE | 8 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 9 | 1 |
| Natural and clean ingredients drive growth and premiumisation in denmark's hot drinks | 9 | 1 |
| WHAT'S NEXT | 9 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 10 | 1 |
| CATEGORY DATA | 10 | 1 |
| Table/Chart: Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 11 | 1 |
| Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % current value growth | 11 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 12 | 1 |
| Table/Chart: Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 12 | 1 |
| Table/Chart: Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 12 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 13 | 1 |
| Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029 | 13 | 1 |
| Table/Chart: Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: DKK million | 13 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029 | 14 | 1 |
| COUNTRY REPORTS DISCLAIMER | 15 | 1 |
| Graph - Report closing date: 6 January 2025 | 15 | 1 |
| HW Soft Drinks in Denmark - Category Analysis | 16 | 1 |
| KEY DATA FINDINGS | 16 | 1 |
| 2024 DEVELOPMENTS | 16 | 1 |
| INDUSTRY PERFORMANCE | 16 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 17 | 1 |
| The natural positioning remains important but faces competition from functional variants | 17 | 1 |
| WHAT'S NEXT | 17 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 18 | 1 |
| No sugar claims are expected to drive innovation across soft drinks in denmark | 18 | 1 |
| Sales of the natural claim will rise, however, it may face challenges from sugar reduction | 18 | 1 |
| CATEGORY DATA | 18 | 1 |
| Table/Chart: Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 19 | 1 |
| Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024 | 19 | 1 |
| Table/Chart: Antioxidants Soft Drinks | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % current value growth | 19 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 20 | 1 |
| Table/Chart: Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 20 | 1 |
| Table/Chart: Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024 | 20 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: DKK million | 21 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 22 | 1 |
| COUNTRY REPORTS DISCLAIMER | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029 | 22 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 23 | 1 |
| Graph - Report closing date: 6 January 2025 | 23 | 1 |
| HW Snacks in Denmark - Category Analysis | 24 | 1 |
| KEY DATA FINDINGS | 24 | 1 |
| 2024 DEVELOPMENTS | 24 | 1 |
| INDUSTRY PERFORMANCE | 24 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 25 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 26 | 1 |
| WHAT'S NEXT | 26 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 27 | 1 |
| No added sugar products are expected to gain traction amid rising sugar and chocolate prices | 27 | 1 |
| CATEGORY DATA | 27 | 1 |
| Table/Chart: Table 17 Sales of Snacks by Health and Wellness Type: Value 2020-2024 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024 | 28 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024 | 29 | 1 |
| Table/Chart: Table 20 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024 | 29 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 30 | 1 |
| Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024 | 30 | 1 |
| Table/Chart: Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024 | 30 | 1 |
| Table/Chart: DKK million | 30 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029 | 31 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 32 | 1 |
| COUNTRY REPORTS DISCLAIMER | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| HW Dairy Products and Alternatives in Denmark - Category Analysis | 33 | 1 |
| KEY DATA FINDINGS | 33 | 1 |
| 2024 DEVELOPMENTS | 33 | 1 |
| INDUSTRY PERFORMANCE | 33 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 34 | 1 |
| Rising prices and shifting perceptions challenge sales of organic dairy in denmark | 34 | 1 |
| Rising demand for low fat dairy drives product innovation in denmark during 2024 | 34 | 1 |
| WHAT'S NEXT | 34 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 35 | 1 |
| Low-fat dairy products are set to gain share, benefiting both consumers and producers | 35 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 36 | 1 |
| CATEGORY DATA | 36 | 1 |
| Table/Chart: DKK million | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| Table/Chart: Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024 | 37 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 38 | 1 |
| Table/Chart: Tabular Data Analysis | 38 | 1 |
| Table/Chart: Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024 | 38 | 1 |
| Table/Chart: Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V | 38 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 39 | 1 |
| Table 30 | 39 | 1 |
| Table/Chart: Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20 | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| Table/Chart: Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2 | 39 | 1 |
| Table/Chart: Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024 | 39 | 1 |
| Table/Chart: Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029 | 39 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| Table/Chart: % constant value growth | 41 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 42 | 1 |
| COUNTRY REPORTS DISCLAIMER | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| HW Cooking Ingredients and Meals in Denmark - Category Analysis | 43 | 1 |
| KEY DATA FINDINGS | 43 | 1 |
| 2024 DEVELOPMENTS | 43 | 1 |
| INDUSTRY PERFORMANCE | 43 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 44 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 45 | 1 |
| WHAT'S NEXT | 45 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 46 | 1 |
| Taste-first positioning may challenge the long-term appeal of the vegetarian claim | 46 | 1 |
| CATEGORY DATA | 46 | 1 |
| Table/Chart: Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024 | 46 | 1 |
| Table/Chart: Tabular Data Analysis | 46 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 47 | 1 |
| Table/Chart: Tabular Data Analysis | 47 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 48 | 1 |
| Table/Chart: Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024 | 48 | 1 |
| Table/Chart: Tabular Data Analysis | 48 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 49 | 1 |
| Table 38 | 49 | 1 |
| Table 40 | 49 | 1 |
| Table/Chart: Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 49 | 1 |
| Table/Chart: Tabular Data Analysis | 49 | 1 |
| Table/Chart: Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 49 | 1 |
| Table/Chart: Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 49 | 1 |
| Table/Chart: Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 49 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 50 | 1 |
| Table/Chart: Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024 | 50 | 1 |
| Table/Chart: Tabular Data Analysis | 50 | 1 |
| Table/Chart: DKK million | 50 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 51 | 1 |
| Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029 | 51 | 1 |
| Table/Chart: Tabular Data Analysis | 51 | 1 |
| Table/Chart: % constant value growth | 51 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 52 | 1 |
| COUNTRY REPORTS DISCLAIMER | 52 | 1 |
| Table/Chart: Tabular Data Analysis | 52 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 53 | 1 |
| Graph - Report closing date: 6 January 2025 | 53 | 1 |
| HW Staple Foods in Denmark - Category Analysis | 54 | 1 |
| KEY DATA FINDINGS | 54 | 1 |
| 2024 DEVELOPMENTS | 54 | 1 |
| Growing demand for low sugar, plant based, high fibre, and organic staple foods drives sales | 54 | 1 |
| INDUSTRY PERFORMANCE | 54 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 55 | 1 |
| Organic positioning remains resilient in staple foods despite price pressure | 55 | 1 |
| Gluten free and high fibre claims support health focused innovation in staple foods | 55 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 56 | 1 |
| WHAT'S NEXT | 56 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 57 | 1 |
| Gluten free sales are set to be driven by health, digestibility, and clean label demand | 57 | 1 |
| CATEGORY DATA | 57 | 1 |
| Table/Chart: Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024 | 57 | 1 |
| Table/Chart: Tabular Data Analysis | 57 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 58 | 1 |
| Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024 | 58 | 1 |
| Table/Chart: Tabular Data Analysis | 58 | 1 |
| Table/Chart: % current value growth | 58 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 59 | 1 |
| Table/Chart: Tabular Data Analysis | 59 | 1 |
| Table/Chart: Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 59 | 1 |
| Table/Chart: Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 59 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 60 | 1 |
| Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029 | 60 | 1 |
| Table/Chart: Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 60 | 1 |
| Table/Chart: Tabular Data Analysis | 60 | 1 |
| Table/Chart: Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 60 | 1 |
| Table/Chart: Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024 | 60 | 1 |
| Table/Chart: DKK million | 60 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 61 | 1 |
| Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024- 2029 | 61 | 1 |
| Table/Chart: Tabular Data Analysis | 61 | 1 |
| Table/Chart: % constant value growth | 61 | 1 |
| HEALTH AND WELLNESS IN DENMARK | 62 | 1 |
| COUNTRY REPORTS DISCLAIMER | 62 | 1 |
| Table/Chart: Tabular Data Analysis | 62 | 1 |
| Graph - HEALTH AND WELLNESS IN DENMARK | 63 | 1 |
