Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| INDUSTRY PERFORMANCE | 2 | 1 |
| WHAT'S NEXT | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| Health and Wellness in Italy - Industry Overview | 2 | 1 |
| EXECUTIVE SUMMARY | 2 | 1 |
| Table/Chart: 3 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| HW Hot Drinks in Italy - Category Analysis | 3 | 1 |
| KEY DATA FINDINGS | 3 | 1 |
| 2024 DEVELOPMENTS | 3 | 1 |
| Functional and natural claims attract consumers | 3 | 1 |
| INDUSTRY PERFORMANCE | 3 | 1 |
| Health claims attract consumers despite higher prices | 3 | 1 |
| Natural claims remain a major draw | 3 | 1 |
| HW HOT DRINKS IN ITALY | 4 | 1 |
| Other hot drinks struggle against high sugar content | 4 | 1 |
| WHAT'S NEXT | 4 | 1 |
| Functional trend to gain momentum | 4 | 1 |
| Hot drinks combine natural and functional claims to stay relevant | 4 | 1 |
| HW HOT DRINKS IN ITALY | 5 | 1 |
| Organic hot drinks to perform well | 5 | 1 |
| CATEGORY DATA | 5 | 1 |
| Table/Chart: EUR million | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| HW HOT DRINKS IN ITALY | 6 | 1 |
| Table/Chart: Hot Drinks | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024 | 6 | 1 |
| HW HOT DRINKS IN ITALY | 7 | 1 |
| Table/Chart: Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 7 | 1 |
| Table/Chart: Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 7 | 1 |
| Table/Chart: Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 7 | 1 |
| HW HOT DRINKS IN ITALY | 8 | 1 |
| Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029 | 8 | 1 |
| Table/Chart: Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: EUR million | 8 | 1 |
| HW HOT DRINKS IN ITALY | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029 | 9 | 1 |
| HW HOT DRINKS IN ITALY | 10 | 1 |
| COUNTRY REPORTS DISCLAIMER | 10 | 1 |
| Graph - Report closing date: 8 January 2025 | 10 | 1 |
| Health and Wellness in Italy - Industry Overview | 11 | 1 |
| EXECUTIVE SUMMARY | 11 | 1 |
| INDUSTRY PERFORMANCE | 11 | 1 |
| Italian consumers invest to support health | 11 | 1 |
| Protein trend gains prominence | 11 | 1 |
| HW HOT DRINKS IN ITALY | 12 | 1 |
| WHAT'S NEXT | 12 | 1 |
| Economic recovery to propel growth of health and wellness | 12 | 1 |
| COUNTRY REPORTS DISCLAIMER | 12 | 1 |
