Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| GUM IN VIETNAM | 3 | 1 |
| Gum in Vietnam - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Gum summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Gum benefits from the shift towards health-oriented chewing | 4 | 1 |
| GUM IN VIETNAM | 5 | 1 |
| Graph - Chart 1 Lotte Xylitol Gum | 5 | 1 |
| Innovation expands consumption occasions | 5 | 1 |
| GUM IN VIETNAM | 6 | 1 |
| Rising incomes create opportunities for further premium development | 6 | 1 |
| Graph - Chart 2 Value Sales 2021-2031 | 6 | 1 |
| GUM IN VIETNAM | 7 | 1 |
| Graph - Retail volume Thousand tonnes | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2026 | 7 | 1 |
| GUM IN VIETNAM | 8 | 1 |
| Graph - Retail rsp VND billion current | 8 | 1 |
| What's Next? | 8 | 1 |
| Gamification and oral care claims expected to support demand | 8 | 1 |
| GUM IN VIETNAM | 9 | 1 |
| Energy and performance benefits set to create new consumption occasions | 9 | 1 |
| Chewing gum to strengthen its leadership as consumers trade up | 9 | 1 |
| GUM IN VIETNAM | 10 | 1 |
| Graph - Retail rsp VND billion - current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2026-2031 | 10 | 1 |
| GUM IN VIETNAM | 11 | 1 |
| Graph - Retail VND billion - current Value RSP CAGR 2026-2031 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Wrigley leverages sugar-free innovation and distribution to defend share | 11 | 1 |
| Small local grocers sustain offline dominance while online retail remains niche | 12 | 1 |
| Table/Chart: % Share (GBO) . Retail Value RSP - 2026 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2026 | 12 | 1 |
| GUM IN VIETNAM | 13 | 1 |
| Graph - Chart 9 Retail Channels 2021-2026 | 13 | 1 |
| GUM IN VIETNAM | 14 | 1 |
| Political | 14 | 1 |
| Graph - Economic | 14 | 1 |
| Technological | 14 | 1 |
| Graph - Source: Euromonitor International | 14 | 1 |
| Graph - GUM IN VIETNAM | 15 | 1 |
| Graph - Chart 12 Inflation 2021-2031 | 15 | 1 |
| GUM IN VIETNAM | 16 | 1 |
| Graph - Population | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Graph - Lifestyles | 16 | 1 |
| Graph - Chart 14 Population 2021-2031 | 16 | 1 |
| Graph - Population by Generation Share of total population % | 17 | 1 |
| Country Reports Disclaimer | 17 | 1 |
| Snacks in Vietnam - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| 2026 developments | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| GUM IN VIETNAM | 19 | 1 |
| Graph - Focus on Affordability | 19 | 1 |
| Health and Wellness | 19 | 1 |
| Flavour Experiments | 19 | 1 |
| Industry Performance | 19 | 1 |
| Mondelez kinh do advances wellness snacking | 19 | 1 |
| Chart 17 Air-Fried Wellness Crackers | 19 | 1 |
| Graph - GUM IN VIETNAM | 20 | 1 |
| Orion drives demand through value-focused innovation | 20 | 1 |
| Graph - GUM IN VIETNAM | 21 | 1 |
| Local heritage strengthens consumer connection | 21 | 1 |
| GUM IN VIETNAM | 22 | 1 |
| Graph - Retail rsp VND billion Current | 22 | 1 |
| Graph - Chart 20 Value Sales by Category 2026 | 22 | 1 |
| GUM IN VIETNAM | 23 | 1 |
| Graph - Retail rsp VND billion Current | 23 | 1 |
| GUM IN VIETNAM | 24 | 1 |
| Savoury snacks expected to retain scale while ice cream gains momentum | 24 | 1 |
| Intensifying competition projected to raise pressure | 24 | 1 |
| Chart 21 Analyst Insight for Snacks | 24 | 1 |
| GUM IN VIETNAM | 25 | 1 |
| Graph - Retail rsp VND billion - current % Y-O-Y Growth | 25 | 1 |
| Graph - Chart 23 Forecast Value Sales by Category 2026-2031 | 25 | 1 |
| GUM IN VIETNAM | 26 | 1 |
| Graph - Retail VND billion - current Value RSP CAGR 2026-2031 | 26 | 1 |
| Competitive Landscape | 26 | 1 |
| GUM IN VIETNAM | 27 | 1 |
| Aice disrupts through affordability and distribution reach | 27 | 1 |
| Chart 24 Company Shares 2026 | 27 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Channels | 28 | 1 |
| Small local grocers remain dominant despite gradual shift towards modern retail | 28 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2026 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| GUM IN VIETNAM | 29 | 1 |
| Meiyijia's franchise model reshapes the modern retail mix | 29 | 1 |
| E-commerce drives awareness but lags in transaction volume | 29 | 1 |
| GUM IN VIETNAM | 30 | 1 |
| Graph - Retail Value RSP 2021-2026 | 30 | 1 |
| Products | 30 | 1 |
| Functional ingredients and value engineering lead product development | 30 | 1 |
| GUM IN VIETNAM | 31 | 1 |
| New flavours and acquisitions expand the innovation pipeline | 31 | 1 |
| Business dynamics shift as competition and expectations intensify | 31 | 1 |
| Economic Context | 31 | 1 |
| GUM IN VIETNAM | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Technological | 32 | 1 |
| Graph - Chart 28 Real GDP Growth 2021-2031 | 32 | 1 |
| Graph - Chart 29 Inflation 2021-2031 | 33 | 1 |
| Consumer Context | 33 | 1 |
| Population | 33 | 1 |
| Graph - Chart 30 Consumer Context for Snacks | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Lifestyles | 33 | 1 |
| GUM IN VIETNAM | 34 | 1 |
| Graph - Chart 31 Population 2021-2031 | 34 | 1 |
| Graph - Chart 32 Population by Generation 2026 | 34 | 1 |
| Country Reports Disclaimer | 35 | 1 |
| Graph - Report closing date: 23 June 2026 | 35 | 1 |
