Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Gum in Indonesia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Gum summary | 4 | 1 |
| GUM IN INDONESIA | 5 | 1 |
| Insight-Driven Marketing | 5 | 1 |
| ESG Compliance | 5 | 1 |
| Industry Performance | 5 | 1 |
| GUM IN INDONESIA | 6 | 1 |
| Rising incomes provide headroom for value-driven innovation | 6 | 1 |
| Graph - Chart 2 Value Sales 2021-2031 | 6 | 1 |
| Graph - Retail volume Thousand tonnes | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2026 | 7 | 1 |
| GUM IN INDONESIA | 8 | 1 |
| Graph - Retail rsp IDR billion - current | 8 | 1 |
| What's Next? | 8 | 1 |
| Shifts in consumer habits to affect gum sales | 8 | 1 |
| GUM IN INDONESIA | 9 | 1 |
| Storytelling to fuel relevance as gum faces pressure | 9 | 1 |
| Gum players to focus on wellness, youth and entertainment to spur sales | 9 | 1 |
| GUM IN INDONESIA | 10 | 1 |
| Graph - Retail rsp IDR billion - current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2026-2031 | 10 | 1 |
| Graph - GUM IN INDONESIA | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| GUM IN INDONESIA | 12 | 1 |
| Chart 7 Company Shares 2026 | 12 | 1 |
| Channels | 12 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2026 | 12 | 1 |
| GUM IN INDONESIA | 13 | 1 |
| Social media promotions drive gradual e-commerce uptake for gum | 13 | 1 |
| GUM IN INDONESIA | 14 | 1 |
| Graph - Retail Value RSP 2021-2026 | 14 | 1 |
| Products | 14 | 1 |
| Brands use social campaigns and strategic collaborations to revive brand relevance | 14 | 1 |
| Big babol and lotte xylitol target youth with pop culture and esports | 14 | 1 |
| GUM IN INDONESIA | 15 | 1 |
| Graph - Chart 10 Lotte Xylitol Gum | 15 | 1 |
| GUM IN INDONESIA | 16 | 1 |
| Economic Context | 16 | 1 |
| Chart 11 Economic Context for Gum | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - Chart 12 Real Gdp Growth 2021-2031 | 16 | 1 |
| Graph - GUM IN INDONESIA | 17 | 1 |
| Graph - Chart 13 Inflation 2021-2031 | 17 | 1 |
| GUM IN INDONESIA | 18 | 1 |
| Population | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Graph - Chart 15 Population 2021-2031 | 18 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Snacks in Indonesia - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2026 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| GUM IN INDONESIA | 21 | 1 |
| Insight-Driven Marketing | 21 | 1 |
| Graph - Focus on Affordability | 21 | 1 |
| Flavour Experiments | 21 | 1 |
| Industry Performance | 21 | 1 |
| Consumer insight-driven marketing strategies sustain growth amid cautious spending | 21 | 1 |
| GUM IN INDONESIA | 22 | 1 |
| Accessibility and affordability strategies fuel steady demand | 22 | 1 |
| Chilli-forward flavour innovation sparks repeat trial and social sharing | 22 | 1 |
| GUM IN INDONESIA | 23 | 1 |
| Graph - Retail rsp IDR billion current | 23 | 1 |
| Graph - Chart 19 Value Sales by Category 2026 | 23 | 1 |
| GUM IN INDONESIA | 24 | 1 |
| Graph - Retail rsp IDR billion current | 24 | 1 |
| GUM IN INDONESIA | 25 | 1 |
| Spicy flavour launches and health-consciousness to drive value growth | 25 | 1 |
| Chart 20 Analyst Insight for Snacks | 25 | 1 |
| Emotional marketing and digital buzz sustain impulse purchases | 25 | 1 |
| GUM IN INDONESIA | 26 | 1 |
| Graph - Chart 21 Forecast Value Sales 2021-2031 | 26 | 1 |
| Graph - Chart 22 Forecast Value Sales by Category 2026-2031 | 26 | 1 |
| GUM IN INDONESIA | 27 | 1 |
| Graph - Retail IDR billion current Value RSP CAGR 2026-2031 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| GUM IN INDONESIA | 28 | 1 |
| Brand power fuels pepsico's indonesian comeback | 28 | 1 |
| Agility and distribution take centre stage in snack innovation | 28 | 1 |
| GUM IN INDONESIA | 29 | 1 |
| Graph - Chart 24 Brand Shares 2026 | 29 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2026 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| GUM IN INDONESIA | 30 | 1 |
| Channels | 30 | 1 |
| Small local grocers sustain daily impulse snacking with wide reach | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2026 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| GUM IN INDONESIA | 31 | 1 |
| Convenience stores maintain relevance through aggressive expansion and launches | 31 | 1 |
| Alfagift and klik indomaret drive e-commerce adoption with fast delivery | 31 | 1 |
| Mixue and ai-cha tap foodservice momentum | 31 | 1 |
| GUM IN INDONESIA | 32 | 1 |
| Graph - Retail Value RSP 2021-2026 | 32 | 1 |
| Products | 32 | 1 |
| Pepsico rallies shares with bold, culture-driven strategies and emotional marketing | 32 | 1 |
| GUM IN INDONESIA | 33 | 1 |
| Pepsico Re-Enters Indonesia | 33 | 1 |
| Glico wings shapes innovation through affordability and engagement | 33 | 1 |
| Chart 27 Glico Wings | 33 | 1 |
| Graph - GUM IN INDONESIA | 34 | 1 |
| Economic Context | 34 | 1 |
| Graph - Chart 28 Economic Context for Snacks | 34 | 1 |
| GUM IN INDONESIA | 35 | 1 |
| Graph - Political | 35 | 1 |
| Graph - Economic | 35 | 1 |
| Technological | 35 | 1 |
| Graph - Chart 29 Real Gdp Growth 2021-2031 | 35 | 1 |
| GUM IN INDONESIA | 36 | 1 |
| Graph - Annual Rates of Inflation % | 36 | 1 |
| Consumer Context | 36 | 1 |
| Population | 36 | 1 |
| Graph - Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| Graph - GUM IN INDONESIA | 37 | 1 |
| Graph - Chart 33 Population by Generation 2026 | 37 | 1 |
| GUM IN INDONESIA | 38 | 1 |
| Graph - Report closing date: 9 March 2026 | 38 | 1 |
