Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Gum in Ethiopia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Gum summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Orion drives gum recovery as consumers switch to affordable brands | 4 | 1 |
| GUM IN ETHIOPIA | 5 | 1 |
| Small packs and bubble gum benefit from value-focused purchasing | 5 | 1 |
| Graph - Chart 1 Value Sales 2021-2031 | 5 | 1 |
| GUM IN ETHIOPIA | 6 | 1 |
| Graph - Retail volume Thousand tonnes | 6 | 1 |
| Graph - Chart 3 Value Sales by Category 2026 | 6 | 1 |
| GUM IN ETHIOPIA | 7 | 1 |
| Graph - Retail rsp ETB million Current | 7 | 1 |
| GUM IN ETHIOPIA | 8 | 1 |
| Graph - Chart 4 Forecast Value Sales 2021-2031 | 8 | 1 |
| Graph - GUM IN ETHIOPIA | 9 | 1 |
| Competitive Landscape | 9 | 1 |
| Orion maintains dominance as affordability drives consumer choice | 9 | 1 |
| GUM IN ETHIOPIA | 10 | 1 |
| Channels | 10 | 1 |
| Street vendors and local grocers continue to dominate distribution | 10 | 1 |
| Economic Context | 10 | 1 |
| Graph - Chart 6 Economic Context for Gum | 10 | 1 |
| GUM IN ETHIOPIA | 11 | 1 |
| Political | 11 | 1 |
| Graph - Economic | 11 | 1 |
| Technological | 11 | 1 |
| Graph - Chart 7 Real Gdp Growth 2021-2031 | 11 | 1 |
| GUM IN ETHIOPIA | 12 | 1 |
| Graph - Chart 8 Inflation 2021-2031 | 12 | 1 |
| Consumer Context | 12 | 1 |
| Graph - Chart 9 Consumer Context for Gum | 12 | 1 |
| GUM IN ETHIOPIA | 13 | 1 |
| Population | 13 | 1 |
| Graph - Income and Expenditure | 13 | 1 |
| Graph - Lifestyles | 13 | 1 |
| Graph - Chart 10 Population 2021-2031 | 13 | 1 |
| GUM IN ETHIOPIA | 14 | 1 |
| Graph - Chart 11 Population by Generation 2026 | 14 | 1 |
| Country Reports Disclaimer | 14 | 1 |
| Snacks in Ethiopia - Industry Overview | 15 | 1 |
| Executive Summary | 15 | 1 |
| 2026 developments | 15 | 1 |
| Key Data Insights | 15 | 1 |
| Industry Performance | 15 | 1 |
| Consumers prioritise value as inflation reshapes snacking | 15 | 1 |
| GUM IN ETHIOPIA | 16 | 1 |
| Chart 12 Shrinkflation Impacts Moya Biscuit | 16 | 1 |
| Health-oriented products gain momentum through innovation | 16 | 1 |
| GUM IN ETHIOPIA | 17 | 1 |
| Graph - Chart 13 Taza Granola Introduces New Flavours | 17 | 1 |
| GUM IN ETHIOPIA | 18 | 1 |
| Graph - Retail rsp ETB million Current | 18 | 1 |
| Graph - Chart 15 Value Sales by Category 2026 | 18 | 1 |
| Graph - Retail rsp ETB million Current | 19 | 1 |
| What's Next? | 19 | 1 |
| Affordability pressures expected to shape long-term growth | 19 | 1 |
| GUM IN ETHIOPIA | 20 | 1 |
| Sweet biscuits set to retain scale while gum gains momentum | 20 | 1 |
| Digital engagement to drive awareness and differentiation | 20 | 1 |
| GUM IN ETHIOPIA | 21 | 1 |
| Graph - Retail rsp ETB million - current % Y-O-Y Growth | 21 | 1 |
| GUM IN ETHIOPIA | 22 | 1 |
| Graph - Retail ETB million # current Value RSP CAGR 2026-2031 | 22 | 1 |
| Competitive Landscape | 22 | 1 |
| Moya and nib sustain leadership as fragmentation increases | 22 | 1 |
| Chart 18 Company Shares 2026 | 22 | 1 |
| GUM IN ETHIOPIA | 23 | 1 |
| Graph - Chart 19 Brand Shares 2026 | 23 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2026 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| GUM IN ETHIOPIA | 24 | 1 |
| Channels | 24 | 1 |
| Small local grocers retain a commanding lead in snack distribution | 24 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2026 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| GUM IN ETHIOPIA | 25 | 1 |
| Graph - Chart 20 Retail Channels 2021-2026 | 25 | 1 |
| GUM IN ETHIOPIA | 26 | 1 |
| Political | 26 | 1 |
| Graph - Economic | 26 | 1 |
| Technological | 26 | 1 |
| Graph - Chart 22 Real Gdp Growth 2021-2031 | 26 | 1 |
| Graph - Chart 23 Inflation 2021-2031 | 27 | 1 |
| Consumer Context | 27 | 1 |
| Graph - Chart 24 Consumer Context for Snacks | 27 | 1 |
| GUM IN ETHIOPIA | 28 | 1 |
| Population | 28 | 1 |
| Graph - Income and Expenditure | 28 | 1 |
| Graph - Lifestyles | 28 | 1 |
| Graph - GUM IN ETHIOPIA | 29 | 1 |
| Graph - Chart 26 Population by Generation 2026 | 29 | 1 |
| GUM IN ETHIOPIA | 30 | 1 |
| Graph - Report closing date: 23 June 2026 | 30 | 1 |
