Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Gum in Canada - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Gum summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Graph - Health and Wellness | 5 | 1 |
| Industry Performance | 5 | 1 |
| Excel leverages event partnerships to revitalise impulse buying | 5 | 1 |
| Chart 2 Experiential Campaigns Drive Engagement | 5 | 1 |
| Graph - GUM IN CANADA | 6 | 1 |
| New smart gum signals shift to science-backed innovation | 6 | 1 |
| GUM IN CANADA | 7 | 1 |
| Graph - Chart 3 Value Sales 2021-2031 | 7 | 1 |
| Graph - Retail volume Thousand tonnes | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2026 | 8 | 1 |
| GUM IN CANADA | 9 | 1 |
| Graph - Retail rsp CAD million current | 9 | 1 |
| GUM IN CANADA | 10 | 1 |
| Trident and excel build loyalty through digital engagement and impulse strategies | 10 | 1 |
| Functional innovation and health focus support value-led growth | 10 | 1 |
| GUM IN CANADA | 11 | 1 |
| Graph - Retail rsp CAD million current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2026-2031 | 11 | 1 |
| GUM IN CANADA | 12 | 1 |
| Graph - Retail CAD million current Value RSP CAGR 2026-2031 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| The pur co leverages aspartame-free innovation to accelerate share gains | 12 | 1 |
| GUM IN CANADA | 13 | 1 |
| Chart 8 Competitive Landscape for Gum | 13 | 1 |
| Chart 9 Company Shares 2026 | 13 | 1 |
| Graph - Chart 10 Brand Shares 2026 | 13 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Channels | 14 | 1 |
| Forecourt retailers boost impulse sales with affordable options | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2026 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| GUM IN CANADA | 15 | 1 |
| Retail e-commerce accelerates as consumers seek convenience | 15 | 1 |
| GUM IN CANADA | 16 | 1 |
| Graph - Retail Value RSP 2021-2026 | 16 | 1 |
| Products | 16 | 1 |
| Excel boosts youth engagement with experience-led campaigns | 16 | 1 |
| GUM IN CANADA | 17 | 1 |
| Economic Context | 17 | 1 |
| GUM IN CANADA | 18 | 1 |
| Political | 18 | 1 |
| Graph - Economic | 18 | 1 |
| Technological | 18 | 1 |
| Graph - Chart 13 Real Gdp Growth 2021-2031 | 18 | 1 |
| Graph - Annual Rates of Inflation % | 19 | 1 |
| Consumer Context | 19 | 1 |
| Population | 19 | 1 |
| Graph - Income and Expenditure | 19 | 1 |
| Lifestyles | 19 | 1 |
| Graph - GUM IN CANADA | 20 | 1 |
| Graph - Chart 17 Population by Generation 2026 | 20 | 1 |
| GUM IN CANADA | 21 | 1 |
| Graph - Report closing date: 23 June 2026 | 21 | 1 |
| Snacks in Canada - Industry Overview | 22 | 1 |
| Executive Summary | 22 | 1 |
| 2026 developments | 22 | 1 |
| Key Data Insights | 22 | 1 |
| Key Industry Trends | 22 | 1 |
| GUM IN CANADA | 23 | 1 |
| Graph - Focus on Affordability | 23 | 1 |
| Insight-Driven Marketing | 23 | 1 |
| Health and Wellness | 23 | 1 |
| Industry Performance | 23 | 1 |
| Lindt accelerates trend-led launches to fuel trial and engagement | 23 | 1 |
| Graph - Graph/Chart Analysis | 24 | 1 |
| Savoury formats shine as value strategies shape growth | 24 | 1 |
| Chapman's leverages digital discounts to drive repeat purchases | 24 | 1 |
| GUM IN CANADA | 25 | 1 |
| Graph - Chart 20 Manufacturers and Retailers Opt for Promotions and Discounts | 25 | 1 |
| Graph - Chart 21 Value Sales 2021-2031 | 25 | 1 |
| Graph - Retail rsp CAD million current | 26 | 1 |
| Graph - Chart 22 Value Sales by Category 2026 | 26 | 1 |
| Graph - Retail rsp CAD million current | 27 | 1 |
| Brands adapt pricing and health claims to sustain demand | 27 | 1 |
| GUM IN CANADA | 28 | 1 |
| Digital-first launches and nutrition claims influence consumer loyalty | 28 | 1 |
| GUM IN CANADA | 29 | 1 |
| Graph - Retail rsp CAD million current % YOY Growth | 29 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2026-2031 | 29 | 1 |
| GUM IN CANADA | 30 | 1 |
| Graph - Retail CAD million current Value RSP CAGR 2026-2031 | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| Pepsico sustains brand dominance as emerging players gain ground | 30 | 1 |
| GUM IN CANADA | 31 | 1 |
| Chart 25 Competitive Landscape for Snacks | 31 | 1 |
| GUM IN CANADA | 32 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| GUM IN CANADA | 33 | 1 |
| Channels | 33 | 1 |
| Supermarkets maintain lead amid growing consumer desire for convenience | 33 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP . 2026 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| GUM IN CANADA | 34 | 1 |
| Online shopping gains ground with planned and niche snack purchases | 34 | 1 |
| GUM IN CANADA | 35 | 1 |
| Graph - Retail Value RSP 2021-2026 | 35 | 1 |
| Products | 35 | 1 |
| Lindt drives viral engagement with trend-led launches | 35 | 1 |
| GUM IN CANADA | 36 | 1 |
| Chapman's boosts repeat purchases through value-led innovation | 36 | 1 |
| Oreo and hardbite use experiential launches to expand appeal | 36 | 1 |
| Economic Context | 36 | 1 |
| GUM IN CANADA | 37 | 1 |
| Graph - Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 30 Real Gdp Growth 2021-2031 | 37 | 1 |
| Graph - GUM IN CANADA | 38 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| Graph - GUM IN CANADA | 39 | 1 |
| Graph - Chart 34 Population by Generation 2026 | 39 | 1 |
| GUM IN CANADA | 40 | 1 |
| Graph - Report closing date: 23 June 2026 | 40 | 1 |
