Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 2025 Developments | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| FRAGRANCES IN SWEDEN | 3 | 1 |
| Fragrances in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Fragrances summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| FRAGRANCES IN SWEDEN | 5 | 1 |
| Graph - Lifestyle-Driven Beauty | 5 | 1 |
| Digital Consumer Journey | 5 | 1 |
| Clean Reimagined | 5 | 1 |
| Industry Performance | 5 | 1 |
| Graph - FRAGRANCES IN SWEDEN | 6 | 1 |
| Digital consumer journey reshapes fragrance discovery through social media and omnichannel retail | 6 | 1 |
| Chart 3 Kicks Promotes Armani "Power of You" Through TikTok Fragrance Campaign | 6 | 1 |
| Graph - FRAGRANCES IN SWEDEN | 7 | 1 |
| Clean reimagined drives differentiation in premium and niche fragrances through transparency and refillable formats | 7 | 1 |
| Graph - FRAGRANCES IN SWEDEN | 8 | 1 |
| Graph - Chart 5 Value Sales 2020-2030 | 8 | 1 |
| FRAGRANCES IN SWEDEN | 9 | 1 |
| Graph - Sales of Fragrances Retail rsp SEK million Current | 9 | 1 |
| Graph - Chart 6 Volume Sales 2020-2030 | 9 | 1 |
| FRAGRANCES IN SWEDEN | 10 | 1 |
| Graph - Sales of Fragrances by Category Retail rsp SEK million Current | 10 | 1 |
| FRAGRANCES IN SWEDEN | 11 | 1 |
| Digital, omnichannel and refillable formats to shape category development and prestige differentiation | 11 | 1 |
| Chart 8 Analyst Insigt for Fragrances | 11 | 1 |
| Graph - FRAGRANCES IN SWEDEN | 12 | 1 |
| Graph - Chart 10 Forecast Value Sales by Category 2025-2030 | 12 | 1 |
| FRAGRANCES IN SWEDEN | 13 | 1 |
| Graph - Forecast Sales of Fragrances by Category | 13 | 1 |
| Competitive Landscape | 13 | 1 |
| FRAGRANCES IN SWEDEN | 14 | 1 |
| Chart 11 Company Shares 2025 | 14 | 1 |
| Graph - Chart 12 Brand Shares 2025 | 14 | 1 |
| Table/Chart: Company Shares of Fragrances % Share (GBO) - Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| FRAGRANCES IN SWEDEN | 15 | 1 |
| Channels | 15 | 1 |
| Table/Chart: Brand Shares of Fragrances % Share (LBN) - Retail Value RSP 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| FRAGRANCES IN SWEDEN | 16 | 1 |
| Graph - Chart 13 Retail Channels 2020-2025 | 16 | 1 |
| FRAGRANCES IN SWEDEN | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 17 | 1 |
| FRAGRANCES IN SWEDEN | 18 | 1 |
| Graph - Inflation | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| FRAGRANCES IN SWEDEN | 19 | 1 |
| Graph - Population | 19 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 19 | 1 |
| FRAGRANCES IN SWEDEN | 20 | 1 |
| Graph - Population by Generation Share of total population % | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Beauty and Personal Care in Sweden - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| FRAGRANCES IN SWEDEN | 22 | 1 |
| Graph - Lifestyle-Driven Beauty | 22 | 1 |
| Digital Consumer Journey | 22 | 1 |
| Sustainability | 22 | 1 |
| Industry Performance | 22 | 1 |
| FRAGRANCES IN SWEDEN | 23 | 1 |
| Graph - Chart 22 Ida Warg Cocoa Self-Tanning Mousse 1H Express Highlights Lifestyle-Led Tanning | 23 | 1 |
| FRAGRANCES IN SWEDEN | 24 | 1 |
| Chart 23 Refillable Fragrances Gain Visibility in Swedish Beauty Media | 24 | 1 |
| FRAGRANCES IN SWEDEN | 25 | 1 |
| Graph - Chart 24 KICKS Promotes Armani "Power of You" Through TikTok Fragrance Campaign | 25 | 1 |
| FRAGRANCES IN SWEDEN | 26 | 1 |
| Graph - Sales of Beauty and Personal Care Retail rsp SEK million current | 26 | 1 |
| Graph - Chart 26 Volume Sales 2020-2030 | 26 | 1 |
| FRAGRANCES IN SWEDEN | 27 | 1 |
| Sales of Beauty and Personal Care by Category | 27 | 1 |
| Graph - Retail rsp SEK million current | 27 | 1 |
| Graph - I | 27 | 1 |
| What's Next? | 27 | 1 |
| FRAGRANCES IN SWEDEN | 28 | 1 |
| Chart 28 Analyst Insigt for Beauty and Personal Care | 28 | 1 |
| Lifestyle-driven beauty and fragmentation set to sustain dynamic growth in premium and niche categories | 28 | 1 |
| Omnichannel retail and digital engagement set to remain central to category growth | 28 | 1 |
| FRAGRANCES IN SWEDEN | 29 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care Retail rsp SEK million current % Y-O-Y Growth | 29 | 1 |
| Graph - Chart 30 Forecast Value Sales by Category 2025-2030 | 29 | 1 |
| FRAGRANCES IN SWEDEN | 30 | 1 |
| Forecast Sales of Beauty and Personal Care by Category | 30 | 1 |
| Graph - Retail SEK million current Value RSP CAGR 2025-2030 | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| FRAGRANCES IN SWEDEN | 31 | 1 |
| Chart 31 Company Shares 2025 | 31 | 1 |
| Graph - Chart 32 Brand Shares 2025 | 31 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| FRAGRANCES IN SWEDEN | 32 | 1 |
| Brand Shares of Beauty and Personal Care | 32 | 1 |
| Channels | 32 | 1 |
| Beauty specialist retailers lead premium categories whilst e-commerce expands through established omnichannel ecosystems | 32 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| FRAGRANCES IN SWEDEN | 33 | 1 |
| Graph - Chart 33 Retail Channels 2020-2025 | 33 | 1 |
| FRAGRANCES IN SWEDEN | 34 | 1 |
| Graph - Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Graph - Technological | 34 | 1 |
| Graph - Chart 35 Real Gdp Growth 2020-2030 | 34 | 1 |
| FRAGRANCES IN SWEDEN | 35 | 1 |
| Graph - Inflation | 35 | 1 |
| Consumer Context | 35 | 1 |
| Population | 35 | 1 |
| Graph - Income and Expenditure | 35 | 1 |
| Lifestyles | 35 | 1 |
| FRAGRANCES IN SWEDEN | 36 | 1 |
| Graph - Population | 36 | 1 |
| Graph - Chart 39 Consumer Expenditure 2020-2030 | 36 | 1 |
| FRAGRANCES IN SWEDEN | 37 | 1 |
| Graph - Population by Generation Share of total population % | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
