Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Cover Page (CONT) | 2 | 1 |
| EXECUTIVE SUMMARY | 3 | 1 |
| Graph - Timeline for the deployment of GenAl varies by use case | 3 | 1 |
| Contents | 4 | 1 |
| Contents (CONT) | 5 | 1 |
| Companies challenged with how to balance tech integration with human interactions | 6 | 1 |
| Retail Reinvention Framework | 6 | 1 |
| Shoppers | 6 | 1 |
| Industry | 6 | 1 |
| Graph - Attention and investment to shift towards GenAl over next five years | 7 | 1 |
| GenAl has the potential to revolutionise all corners of industries | 8 | 1 |
| Graph - Impact of Generative Al Next Year/Next Five Years 2024 Share of industry professionals | 8 | 1 |
| INTRODUCTION | 9 | 1 |
| INTRODUCTION (CONT) | 10 | 1 |
| GenAl in marketing - the good, the bad and the unexpected | 11 | 1 |
| Graph - Graph/Chart Analysis | 11 | 1 |
| Captivating audiences with interactive and immersive campaigns | 12 | 1 |
| Graph - Graph/Chart Analysis | 12 | 1 |
| Klarna leverages GenAI to Rating cost, maximise efficiency | 13 | 1 |
| Graph - Characteristic | 13 | 1 |
| Context | 13 | 1 |
| Graph - Consequence | 13 | 1 |
| Coca-Cola bets big on GenAl to power innovation | 14 | 1 |
| Graph - Characteristic | 14 | 1 |
| Context | 14 | 1 |
| Graph - Consequence | 14 | 1 |
| Mondelez opts for in-house GenAl platform to optimise participatory marketing | 15 | 1 |
| Graph - Characteristic | 15 | 1 |
| Context | 15 | 1 |
| Graph - Consequence | 15 | 1 |
| TARGETED MARKETING: PERSONALISATION AT SCALE | 16 | 1 |
| Why is this important? | 16 | 1 |
| What does it mean? | 16 | 1 |
| Graph - Graph/Chart Analysis | 17 | 1 |
| CUSTOMER JOURNEY: REVOLUTIONISING HOW WE SHOP | 18 | 1 |
| Transforming the customer experience becomes the key to online customer-centricity | 18 | 1 |
| Graph - Graph/Chart Analysis | 18 | 1 |
| GenAl becomes a critical tool for a more elevated and intuitive shopping experiences | 19 | 1 |
| Graph - Consumer Attitudes to Shopping with GenAl 2024 % share of high-income consumers vs global average | 19 | 1 |
| CUSTOMER JOURNEY: REVOLUTIONISING HOW WE SHOP | 20 | 1 |
| Graph - Amazon unveils Rufus: Al-powered shopping assistant for smarter, faster decisions | 20 | 1 |
| Characteristic | 20 | 1 |
| Context | 20 | 1 |
| Consequence | 20 | 1 |
| Graph - Graph/Chart Analysis | 20 | 1 |
| Zalando launches generative Al-powered fashion assistant | 21 | 1 |
| Characteristic | 21 | 1 |
| Context | 21 | 1 |
| Consequence | 21 | 1 |
| Graph - Image source: Zolando | 21 | 1 |
| Graph - Companies must evolve to stay ahead as they navigate changes in the digital space | 22 | 1 |
| What does it mean? | 22 | 1 |
| What does it mean? (CONT) | 23 | 1 |
| Innovation pipelines in the era of GenAl | 24 | 1 |
| Graph - Top Barriers to Successful Innovation 2023 % of global respondents | 24 | 1 |
| Key Point | 24 | 1 |
| Graph - PRODUCT DEVELOPMENT: REINVENTING THE WAY WE INVENT | 25 | 1 |
| Graph - Graph/Chart Analysis | 25 | 1 |
| Meet the beer that made itself: Will alcoholic drinks become self-aware? | 26 | 1 |
| Characteristic | 26 | 1 |
| Context | 26 | 1 |
| Consequence | 26 | 1 |
| Graph - PRODUCT DEVELOPMENT: REINVENTING THE WAY WE INVENT | 27 | 1 |
| Characteristic | 27 | 1 |
| Context | 27 | 1 |
| Consequence | 27 | 1 |
| Storytelling of the future | 28 | 1 |
| Why is this important? | 28 | 1 |
| What does it mean? | 28 | 1 |
| Graph - Customer service: the future of digital engagement | 29 | 1 |
| GenAl to leapfrog standard with hyper-personalised service | 30 | 1 |
| Graph - Perception and Attitudes on Shopping with Generative Al in 2024 Share of internet-connected consumers | 30 | 1 |
| Balancing privacy and convenience provided by data-driven GenAl | 31 | 1 |
| Graph - Key Challenges of Adopting GenAl Solutions from External Vendors 2024 | 31 | 1 |
| CUSTOMER SERVICE: THE FUTURE OF DIGITAL ENGAGEMENT | 32 | 1 |
| Ant Group introduces GenAl-powered digital wealth management expert | 32 | 1 |
| Characteristic | 32 | 1 |
| Context | 32 | 1 |
| Consequence | 32 | 1 |
| Graph - Graph/Chart Analysis | 32 | 1 |
| achie WILL Dudget | 33 | 1 |
| Itinerary for you | 33 | 1 |
| Day 1: | 33 | 1 |
| Characteristic | 33 | 1 |
| Context | 33 | 1 |
| Consequence | 33 | 1 |
| GE Appliances partners with Google to unveil GenAl-powered recipe recommendation | 34 | 1 |
| Characteristic | 34 | 1 |
| Context | 34 | 1 |
| Consequence | 34 | 1 |
| CUSTOMER SERVICE: THE FUTURE OF DIGITAL ENGAGEMENT | 35 | 1 |
| Potential in hyper-personalisation but breakthrough needed in privacy computing | 35 | 1 |
| Opportunities | 35 | 1 |
| Challenges | 35 | 1 |
| Why is this important | 36 | 1 |
| What does it mean? | 36 | 1 |
| Graph - Graph/Chart Analysis | 36 | 1 |
| What does it mean? (CONT) | 37 | 1 |
| Supply chain operations are the last frontier for GenAl deployment | 38 | 1 |
| Graph - Generative Al Impact by Key Operational Functions 2024-2029 % of industry respondents | 38 | 1 |
| Competitive threats if businesses fail to adopt GenAl as bold action required | 39 | 1 |
| Demand and supply | 39 | 1 |
| Customer service | 39 | 1 |
| Key Point | 39 | 1 |
| Wayve and Uber partnership - GenAl for real-time self-driving vehicle fleet for last mile | 40 | 1 |
| Graph - Characteristic | 40 | 1 |
| Graph - Context | 40 | 1 |
| Consequence | 40 | 1 |
| Pendulum: tackles supply chain inefficiencies to meet climate targets | 41 | 1 |
| Characteristic | 41 | 1 |
| Context | 41 | 1 |
| Consequence | 41 | 1 |
| Graph - Fashion Units by Category 2024-2029 Units billion | 41 | 1 |
| Singapore: Smart city banks on GenAl for its future | 42 | 1 |
| Characteristic | 42 | 1 |
| Context | 42 | 1 |
| Consequence | 42 | 1 |
| Graph - Mobility in Singapore 2024-2040 | 42 | 1 |
| Why is this important? | 43 | 1 |
| What does it mean? | 43 | 1 |
| What does it mean? (CONT) | 44 | 1 |
| GenAl holds immense promise, but investing is not without challenges | 45 | 1 |
| Computational costs and resources | 45 | 1 |
| Data security and privacy | 45 | 1 |
| Ethical and bias concerns | 45 | 1 |
| Training and user adoption | 45 | 1 |
| Consumer backlash | 45 | 1 |
| Consumer backlash (CONT) | 46 | 1 |
| CONCLUSION | 47 | 1 |
| Evolution of GenAl | 47 | 1 |
| Agentic commerce to drive personalisation | 47 | 1 |
| GenAl gains power with tech integration | 47 | 1 |
| More supply chain efficiencies realised | 47 | 1 |
| Questions we are asking | 48 | 1 |
| Keeping the human in the loop | 48 | 1 |
| GenAl leaders versus followers | 48 | 1 |
| Widening of haves and have nots | 48 | 1 |
| FIVE WAYS GENERATIVE Al WILL SHAPE THE FUTURE OF INDUSTRIES | 49 | 1 |
| About the authors | 49 | 1 |
| Caroline Bremner | 49 | 1 |
| David Zhang (Feng) | 49 | 1 |
| Graph - Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 50 | 1 |
| Analysts in 100 countries | 50 | 1 |
| Tailor these insights to your business | 51 | 1 |
