Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 3 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Spectacles in Thailand - Category Analysis | 3 | 1 |
| EYEWEAR IN THAILAND | 4 | 1 |
| Sunglasses in Thailand - Category Analysis | 4 | 1 |
| Industry Performance | 4 | 1 |
| What's Next? | 4 | 1 |
| EYEWEAR IN THAILAND | 5 | 1 |
| Consumer Context | 5 | 1 |
| Graph - Country Reports Disclaimer | 5 | 1 |
| Eyewear in Thailand - Industry Overview | 6 | 1 |
| Executive Summary | 6 | 1 |
| 2026 developments | 6 | 1 |
| Key Data Insights | 6 | 1 |
| Industry Performance | 6 | 1 |
| Brands leverage digital influence and omnichannel retail to transform purchasing habits | 6 | 1 |
| EYEWEAR IN THAILAND | 7 | 1 |
| Contact lenses leads volumes as premium spectacles drive value growth | 7 | 1 |
| Chart 1 Gentle Monster Limited Edition in Thailand | 7 | 1 |
| Graph - EYEWEAR IN THAILAND | 8 | 1 |
| Premium and accessible brands expand dual growth amid polarisation | 8 | 1 |
| EYEWEAR IN THAILAND | 9 | 1 |
| Graph - Chart 2 Value Sales 2021-2031 | 9 | 1 |
| Graph - Chart 3 Volume Sales 2021-2031 | 9 | 1 |
| EYEWEAR IN THAILAND | 10 | 1 |
| Graph - Sales of Eyewear Retail volume Thousand units | 10 | 1 |
| Graph - Chart 4 Value Sales by Category 2026 | 10 | 1 |
| EYEWEAR IN THAILAND | 11 | 1 |
| Graph - Sales of Eyewear by Category Retail rsp THB million current | 11 | 1 |
| EYEWEAR IN THAILAND | 12 | 1 |
| Sustainable materials and digital retail to shape product innovation and competition | 12 | 1 |
| EYEWEAR IN THAILAND | 13 | 1 |
| Graph - Forecast Sales of Eyewear Retail rsp THB million current % Y-O-Y Growth | 13 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2026-2031 | 13 | 1 |
| EYEWEAR IN THAILAND | 14 | 1 |
| Graph - Forecast Sales of Eyewear by Category Retail THB million - current Value RSP CAGR 2026-2031 | 14 | 1 |
| Competitive Landscape | 14 | 1 |
| Luxottica strengthens its lead as concentration rises steadily | 14 | 1 |
| EYEWEAR IN THAILAND | 15 | 1 |
| Competitive shifts create openings for innovation and strategic growth | 15 | 1 |
| Chart 7 Company Shares 2025 | 15 | 1 |
| EYEWEAR IN THAILAND | 16 | 1 |
| Graph - Chart 8 Brand Shares 2025 | 16 | 1 |
| Table/Chart: Company Shares of Eyewear % Share (GBO) - Retail Value RSP - 2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| EYEWEAR IN THAILAND | 17 | 1 |
| Channels | 17 | 1 |
| Optical goods stores dominates while retail e-commerce gains momentum | 17 | 1 |
| Table/Chart: Brand Shares of Eyewear % Share (LBN) - Retail Value RSP - 2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| EYEWEAR IN THAILAND | 18 | 1 |
| Graph - Chart 9 Retail Channels 2021-2026 | 18 | 1 |
| EYEWEAR IN THAILAND | 19 | 1 |
| Graph - Political | 19 | 1 |
| Graph - Economic | 19 | 1 |
| Technological | 19 | 1 |
| Graph - Chart 11 Real Gdp Growth 2021-2031 | 19 | 1 |
| EYEWEAR IN THAILAND | 20 | 1 |
| Graph - Inflation | 20 | 1 |
| Consumer Context | 20 | 1 |
| Population | 20 | 1 |
| Graph - Income and Expenditure | 20 | 1 |
| Lifestyles | 20 | 1 |
| EYEWEAR IN THAILAND | 21 | 1 |
| Graph - Population | 21 | 1 |
| Graph - Chart 15 Consumer Expenditure 2021-2031 | 21 | 1 |
| EYEWEAR IN THAILAND | 22 | 1 |
| Graph - Population by Generation Share of total population % | 22 | 1 |
| Country Reports Disclaimer | 22 | 1 |
| Contact Lenses and Solutions in Thailand - Category Analysis | 23 | 1 |
| Key Data Insights | 23 | 1 |
| 2026 Developments | 23 | 1 |
| Contact lenses and solutions summary | 23 | 1 |
| EYEWEAR IN THAILAND | 24 | 1 |
| Seamless Journeys | 24 | 1 |
| Unlocking Growth Opportunities Beyond Myopia and Presbyopia | 24 | 1 |
| Eyewear as a Beauty Offering | 24 | 1 |
| Industry Performance | 24 | 1 |
| Steady growth amid evolving consumer spending and demographic trends | 24 | 1 |
| Contact lenses leads value sales as multifunctional daily disposables gain traction | 24 | 1 |
| EYEWEAR IN THAILAND | 25 | 1 |
| Graph - Chart 18 Social Media and E-Commerce Drive Contact Lens Discovery, While Stores Remain Key for Fitting | 25 | 1 |
| Brands leverage beauty trends and omnichannel strategies to boost loyalty and sales | 25 | 1 |
| EYEWEAR IN THAILAND | 26 | 1 |
| Graph - Chart 19 Pm2.5 Pollution and Digital Lifestyles Shift Thai Consumers toward Daily Disposable Lenses | 26 | 1 |
| EYEWEAR IN THAILAND | 27 | 1 |
| Graph - Retail rsp THB million current | 27 | 1 |
| Graph - Chart 21 Volume Sales 2021-2031 | 27 | 1 |
| EYEWEAR IN THAILAND | 28 | 1 |
| Graph - Sales of Contact Lenses and Solutions by Category Retail rsp THB million current | 28 | 1 |
| EYEWEAR IN THAILAND | 29 | 1 |
| Daily disposables and cosmetic lenses expected to fuel expansion | 29 | 1 |
| Brands and retailers set to embrace omnichannel strategies to engage image-conscious consumers | 29 | 1 |
| EYEWEAR IN THAILAND | 30 | 1 |
| Graph - Retail rsp THB million current % Y-O-Y Growth | 30 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2026-2031 | 30 | 1 |
| EYEWEAR IN THAILAND | 31 | 1 |
| Forecast Sales of Contact Lenses and Solutions by Category | 31 | 1 |
| Graph - Retail THB million I current Value RSP CAGR 2026-2031 | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| Leading multinational brands maintain dominance amid growing asian competition | 31 | 1 |
| EYEWEAR IN THAILAND | 32 | 1 |
| Chart 25 Company Shares 2025 | 32 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| EYEWEAR IN THAILAND | 33 | 1 |
| Brand Shares of Contact Lenses and Solutions | 33 | 1 |
| Channels | 33 | 1 |
| Optical goods stores maintains leadership while retail e-commerce expands | 33 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| EYEWEAR IN THAILAND | 34 | 1 |
| Phygital models and convenience-focused concepts reshape retail experiences | 34 | 1 |
| Graph - Chart 27 Retail Channels 2021-2026 | 34 | 1 |
| EYEWEAR IN THAILAND | 35 | 1 |
| Graph - Retail Channels for Contact Lenses and Solutions Retail Value RSP 2021-2026 | 35 | 1 |
| Products | 35 | 1 |
| Evolving functional demands within contact lenses | 35 | 1 |
| EYEWEAR IN THAILAND | 36 | 1 |
| Collaborative launches, beauty developments, and advanced technologies | 36 | 1 |
| Graph - Chart 28 Beauty-Driven Usage Is Reshaping Contact Lenses | 36 | 1 |
| EYEWEAR IN THAILAND | 37 | 1 |
| Economic Context | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| EYEWEAR IN THAILAND | 38 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 38 | 1 |
| Graph - Chart 31 Inflation 2021-2031 | 38 | 1 |
| EYEWEAR IN THAILAND | 39 | 1 |
| Graph - Income and Expenditure | 39 | 1 |
| Lifestyles | 39 | 1 |
| Graph - Chart 33 Population 2021-2031 | 39 | 1 |
| EYEWEAR IN THAILAND | 40 | 1 |
| Graph - Consumer Expenditure | 40 | 1 |
| Graph - Chart 35 Population by Generation 2026 | 40 | 1 |
| EYEWEAR IN THAILAND | 41 | 1 |
| Graph - Graph/Chart Analysis | 41 | 1 |
| Spectacles in Thailand - Category Analysis | 42 | 1 |
| Key Data Insights | 42 | 1 |
| 2026 Developments | 42 | 1 |
| Spectacles summary | 42 | 1 |
| Industry Performance | 42 | 1 |
| Omnichannel shopper behaviour drives steady volume and value growth in thailand | 42 | 1 |
| EYEWEAR IN THAILAND | 43 | 1 |
| Readymade reading glasses dominates volumes, while frames and lenses lead value | 43 | 1 |
| Bolon and lenskart leverage fashion and digital tools to boost upgrades | 43 | 1 |
| EYEWEAR IN THAILAND | 44 | 1 |
| Graph - Chart 36 Fashion Positioning and Asian Trends Drive Spectacles Replacement Demand in Thailand | 44 | 1 |
| Graph - Retail rsp THB million current | 45 | 1 |
| Graph - Chart 38 Volume Sales 2021-2031 | 45 | 1 |
| EYEWEAR IN THAILAND | 46 | 1 |
| Graph - Sales of Spectacles by Category Retail rsp THB million current | 46 | 1 |
| EYEWEAR IN THAILAND | 47 | 1 |
| Omnichannel discovery and lifestyle features will redefine consumer expectations | 47 | 1 |
| Retailers expected to leverage professional services and premium tech to drive growth | 47 | 1 |
| EYEWEAR IN THAILAND | 48 | 1 |
| Graph - Chart 40 Forecast Value Sales 2021-2031 | 48 | 1 |
| EYEWEAR IN THAILAND | 49 | 1 |
| Graph - Forecast Sales of Spectacles by Category | 49 | 1 |
| Competitive Landscape | 49 | 1 |
| EYEWEAR IN THAILAND | 50 | 1 |
| EYEWEAR IN THAILAND | 51 | 1 |
| Company Shares of Spectacles | 51 | 1 |
| Graph - Chart 43 Brand Shares 2025 | 51 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 51 | 1 |
| Table/Chart: Tabular Data Analysis | 51 | 1 |
| EYEWEAR IN THAILAND | 52 | 1 |
| Channels | 52 | 1 |
| Optical goods stores leads as hybrid journeys reshape consumer purchase paths | 52 | 1 |
| Table/Chart: Brand Shares of Spectacles % Share (LBN) - Retail Value RSP 2025 | 52 | 1 |
| Table/Chart: Tabular Data Analysis | 52 | 1 |
| EYEWEAR IN THAILAND | 53 | 1 |
| Graph - Chart 44 Retail Channels 2021-2026 | 53 | 1 |
| EYEWEAR IN THAILAND | 54 | 1 |
| Graph - Retail Channels for Spectacles Retail Value RSP 2021-2026 | 54 | 1 |
| Graph - Chart 45 Economic Context for Spectacles | 54 | 1 |
| EYEWEAR IN THAILAND | 55 | 1 |
| Political | 55 | 1 |
| Graph - Economic | 55 | 1 |
| Technological | 55 | 1 |
| Graph - Real GDP Growth % | 55 | 1 |
| EYEWEAR IN THAILAND | 56 | 1 |
| Inflation | 56 | 1 |
| Graph - Annual Rates of Inflation % | 56 | 1 |
| Consumer Context | 56 | 1 |
| Population | 56 | 1 |
| Graph - Income and Expenditure | 56 | 1 |
| Lifestyles | 56 | 1 |
| EYEWEAR IN THAILAND | 57 | 1 |
| Graph - Population | 57 | 1 |
| Graph - Chart 50 Consumer Expenditure 2021-2031 | 57 | 1 |
| EYEWEAR IN THAILAND | 58 | 1 |
| Graph - Population by Generation Share of total population % | 58 | 1 |
| Country Reports Disclaimer | 58 | 1 |
| Sunglasses in Thailand - Category Analysis | 59 | 1 |
| Key Data Insights | 59 | 1 |
| 2026 Developments | 59 | 1 |
| Sunglasses summary | 59 | 1 |
| Industry Performance | 59 | 1 |
| Urban consumers embrace sport-inspired styles, driving sustained value growth | 59 | 1 |
| EYEWEAR IN THAILAND | 60 | 1 |
| Premium and mid-premium brands lead value growth through lifestyle and innovation | 60 | 1 |
| Brands leverage sustainability and influencer marketing to differentiate and engage | 60 | 1 |
| Graph - EYEWEAR IN THAILAND | 61 | 1 |
| Graph - Chart 53 Value Sales 2021-2031 | 61 | 1 |
| EYEWEAR IN THAILAND | 62 | 1 |
| Graph - Sales of Sunglasses Retail volume Thousand units | 62 | 1 |
| What's Next? | 62 | 1 |
| Urban consumers to drive sustained growth through lifestyle and fashion shifts | 62 | 1 |
| EYEWEAR IN THAILAND | 63 | 1 |
| Social media influence and sustainability expected to reshape product innovation and retail strategies | 63 | 1 |
| EYEWEAR IN THAILAND | 64 | 1 |
| Graph - Forecast Sales of Sunglasses Retail rsp THB million current % Y-O-Y Growth | 64 | 1 |
| Competitive Landscape | 64 | 1 |
| EYEWEAR IN THAILAND | 65 | 1 |
| Graph - Chart 56 Company Shares 2025 | 65 | 1 |
| EYEWEAR IN THAILAND | 66 | 1 |
| Company Shares of Sunglasses | 66 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 66 | 1 |
| Table/Chart: Tabular Data Analysis | 66 | 1 |
| EYEWEAR IN THAILAND | 67 | 1 |
| Channels | 67 | 1 |
| Optical goods stores and department stores lead as consumers prioritise in-person experiences | 67 | 1 |
| Table/Chart: Brand Shares of Sunglasses % Share (LBN) - Retail Value RSP 2025 | 67 | 1 |
| Table/Chart: Tabular Data Analysis | 67 | 1 |
| EYEWEAR IN THAILAND | 68 | 1 |
| Graph - Chart 58 Retail Channels 2021-2026 | 68 | 1 |
| Economic Context | 69 | 1 |
| Political | 69 | 1 |
| Graph - Economic | 69 | 1 |
| Technological | 69 | 1 |
| Graph - Chart 60 Real Gdp Growth 2021-2031 | 69 | 1 |
| EYEWEAR IN THAILAND | 70 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 70 | 1 |
| Graph - Chart 61 Inflation 2021-2031 | 70 | 1 |
| EYEWEAR IN THAILAND | 71 | 1 |
| Graph - Population | 71 | 1 |
| Graph - Income and Expenditure | 71 | 1 |
| Lifestyles | 71 | 1 |
| Graph - Chart 63 Population 2021-2031 | 71 | 1 |
| EYEWEAR IN THAILAND | 72 | 1 |
| Graph - Consumer Expenditure | 72 | 1 |
| Graph - Chart 65 Population by Generation 2026 | 72 | 1 |
| EYEWEAR IN THAILAND | 73 | 1 |
| Graph - Graph/Chart Analysis | 73 | 1 |
