Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 3 | 1 |
| Economic Context | 3 | 1 |
| Drinking Milk Products in the Netherlands - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Drinking milk products summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 5 | 1 |
| Everyday Wellness | 5 | 1 |
| Plant-Based Reset | 5 | 1 |
| Functional Indulgence | 5 | 1 |
| Industry Performance | 5 | 1 |
| Milk leads sales while flavoured drinks post rapid expansion | 5 | 1 |
| Everyday wellness boosts demand for protein-enriched milk products | 5 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 6 | 1 |
| Graph - Chart 2 Protein Fortification Adds Everyday Value | 6 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 7 | 1 |
| Graph - Chart 3 Indulgence Creates New Drinking Occasions | 7 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 8 | 1 |
| Graph - Retail rsp EUR million Current | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2026 | 8 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 9 | 1 |
| Graph - Retail rsp EUR million Current | 9 | 1 |
| Consumers expected to shift demand to flavoured milk drinks | 9 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 10 | 1 |
| Shelf stable milk set to benefit from at-home coffee occasions | 10 | 1 |
| Chart 6 Analyst Insight for Drinking Milk Products | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales 2021-2031 | 10 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 11 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2026-2031 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 12 | 1 |
| Chart 9 Company Shares 2026 | 12 | 1 |
| Graph - Chart 10 Brand Shares 2026 | 12 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 13 | 1 |
| Channels | 13 | 1 |
| Supermarkets dominate sales through routine grocery purchasing | 13 | 1 |
| E-commerce benefits from the shift to shelf stable products | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail rsp (curr/con, local) - 2026 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 14 | 1 |
| Graph - Chart 11 Retail Channels 2021-2026 | 14 | 1 |
| Occasion-based consumption and home brewing steer development | 14 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 15 | 1 |
| Formulation and licensing underpin recent launches | 15 | 1 |
| Added-value concepts redefine the growth engine | 15 | 1 |
| Economic Context | 15 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - Chart 13 Real Gdp Growth 2021-2031 | 16 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 17 | 1 |
| Graph - Real GDP Growth % | 17 | 1 |
| Graph - Chart 14 Inflation 2021-2031 | 17 | 1 |
| Consumer Context | 17 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 18 | 1 |
| Population | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Graph - Lifestyles | 18 | 1 |
| Graph - Chart 16 Population 2021-2031 | 18 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 19 | 1 |
| Graph - Chart 17 Population by Generation 2026 | 19 | 1 |
| Graph - Chart 18 Consumer Expenditure 2021-2031 | 19 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Graph - Report closing date: 3 August 2026 | 20 | 1 |
| Dairy Products and Alternatives in the Netherlands - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2026 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 22 | 1 |
| Graph - Premiumisation | 22 | 1 |
| Everyday Wellness | 22 | 1 |
| Plant-Based Reset | 22 | 1 |
| Industry Performance | 22 | 1 |
| Added-value products support growth in a mature dairy landscape | 22 | 1 |
| Optimel captures growing demand for functional nutrition | 22 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 23 | 1 |
| Graph - Chart 20 Protein-Powered Wellness | 23 | 1 |
| Alpro's child-focused launch addresses barriers to plant-based adoption | 23 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 24 | 1 |
| Graph - Chart 21 Plant-Based Family Appeal | 24 | 1 |
| Graph - Chart 22 Value Sales 2021-2031 | 24 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 25 | 1 |
| Graph - Retail rsp EUR million Current | 25 | 1 |
| Graph - Chart 23 Value Sales by Category 2026 | 25 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 26 | 1 |
| Graph - Retail rsp EUR million Current | 26 | 1 |
| Functional nutrition expected to support long-term value growth | 26 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 27 | 1 |
| Protein and fibre innovation to create differentiation opportunities | 27 | 1 |
| Chart 24 Analyst Insight for Dairy Products and Alternatives | 27 | 1 |
| Graph - Chart 25 Forecast Value Sales 2021-2031 | 27 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 28 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 28 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2026-2031 | 28 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 29 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2026-2031 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| Albert heijn strengthens its lead as concentration increases | 29 | 1 |
| Royal frieslandcampina drives growth through functional innovation | 29 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 30 | 1 |
| Chart 27 Company Shares 2026 | 30 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP = 2026 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 31 | 1 |
| Channels | 31 | 1 |
| Supermarkets maintain leadership through scale and promotional activity | 31 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2026 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 32 | 1 |
| Grocery retailers accelerate online growth through home delivery | 32 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 33 | 1 |
| Graph - Retail Value RSP 2021-2026 | 33 | 1 |
| Products | 33 | 1 |
| Stacking benefits and borrowing from the gym | 33 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 34 | 1 |
| Credibility and speed become the new currency | 34 | 1 |
| Economic Context | 34 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 35 | 1 |
| Political | 35 | 1 |
| Graph - Economic | 35 | 1 |
| Technological | 35 | 1 |
| Graph - Chart 31 Real Gdp Growth 2021-2031 | 35 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 36 | 1 |
| Graph - Real GDP Growth % | 36 | 1 |
| Graph - Chart 32 Inflation 2021-2031 | 36 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 37 | 1 |
| Graph - Population | 37 | 1 |
| Income and Expenditure | 37 | 1 |
| Graph - Lifestyles | 37 | 1 |
| Graph - Chart 34 Population 2021-2031 | 37 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 38 | 1 |
| Graph - Chart 35 Population by Generation 2026 | 38 | 1 |
| Graph - Chart 36 Consumer Expenditure 2021-2031 | 38 | 1 |
| DRINKING MILK PRODUCTS IN THE NETHERLANDS | 39 | 1 |
| Country Reports Disclaimer | 39 | 1 |
| Graph - Report closing date: 3 August 2026 | 39 | 1 |
