Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Pet Care in New Zealand - Industry Overview | 2 | 1 |
| DOG FOOD IN NEW ZEALAND | 3 | 1 |
| Dog Food in New Zealand - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Dog food summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Premium and functional formats drive value amid volume moderation | 4 | 1 |
| DOG FOOD IN NEW ZEALAND | 5 | 1 |
| Wet dog food drives volumes, while treat innovation leads to dynamic growth | 5 | 1 |
| Petdirect's omnichannel growth accelerates premium and functional sales | 5 | 1 |
| Chart 1 Blackhawk Expands Weight Management Range, Reinforcing Function-Led Premiumisation in Dog Food | 5 | 1 |
| Graph - DOG FOOD IN NEW ZEALAND | 6 | 1 |
| Graph - Chart 2 Value Sales 2021-2031 | 6 | 1 |
| DOG FOOD IN NEW ZEALAND | 7 | 1 |
| Graph - Sales of Dog Food Retail rsp NZD million current | 7 | 1 |
| Graph - Chart 3 Volume Sales 2021-2031 | 7 | 1 |
| DOG FOOD IN NEW ZEALAND | 8 | 1 |
| Graph - Retail rsp NZD million current | 8 | 1 |
| Graph - Source: Euromonitor International | 8 | 1 |
| Premium and functional products to drive growth despite volume constraints | 8 | 1 |
| DOG FOOD IN NEW ZEALAND | 9 | 1 |
| Innovators to prioritise natural ingredients and personalised nutrition for differentiation | 9 | 1 |
| Retailers and brands to leverage omnichannel strategies to capture premium demand | 9 | 1 |
| DOG FOOD IN NEW ZEALAND | 10 | 1 |
| Graph - Chart 5 Forecast Value Sales 2021-2031 | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2026-2031 | 10 | 1 |
| DOG FOOD IN NEW ZEALAND | 11 | 1 |
| Graph - Forecast Sales of Dog Food by Category Retail NZD million current Value RSP CAGR 2026-2031 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| DOG FOOD IN NEW ZEALAND | 12 | 1 |
| Taste of the wild's accessible premium innovation intensifies mid-tier competition | 12 | 1 |
| DOG FOOD IN NEW ZEALAND | 13 | 1 |
| Graph - Chart 8 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| DOG FOOD IN NEW ZEALAND | 14 | 1 |
| Channels | 14 | 1 |
| Supermarkets anchor routine purchases amid shifting channel dynamics | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| DOG FOOD IN NEW ZEALAND | 15 | 1 |
| E-commerce and specialty retailers accelerate growth through premium focus | 15 | 1 |
| Graph - Chart 9 Retail Channels 2021-2026 | 15 | 1 |
| DOG FOOD IN NEW ZEALAND | 16 | 1 |
| Graph - Retail Channels for Dog Food Retail Value RSP 2021-2026 | 16 | 1 |
| Graph - Chart 10 Economic Context for Dog Food | 16 | 1 |
| DOG FOOD IN NEW ZEALAND | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 11 Real Gdp Growth 2021-2031 | 17 | 1 |
| Graph - DOG FOOD IN NEW ZEALAND | 18 | 1 |
| Consumer Context | 18 | 1 |
| Graph - Chart 13 Consumer Context for Dog Food | 18 | 1 |
| DOG FOOD IN NEW ZEALAND | 19 | 1 |
| Population | 19 | 1 |
| Graph - Income and Expenditure | 19 | 1 |
| Graph - Lifestyles | 19 | 1 |
| DOG FOOD IN NEW ZEALAND | 20 | 1 |
| Graph - Population | 20 | 1 |
| Graph - Chart 15 Consumer Expenditure 2021-2031 | 20 | 1 |
| DOG FOOD IN NEW ZEALAND | 21 | 1 |
| Graph - Population by Generation Share of total population % | 21 | 1 |
| Country Reports Disclaimer | 21 | 1 |
| Pet Care in New Zealand - Industry Overview | 22 | 1 |
| Executive Summary | 22 | 1 |
| Pet care summary | 22 | 1 |
| Key Data Insights | 22 | 1 |
| Key Industry Trends | 22 | 1 |
| DOG FOOD IN NEW ZEALAND | 23 | 1 |
| Graph - Moderating Volumes | 23 | 1 |
| Al Integration | 23 | 1 |
| Pet Health & Wellness | 23 | 1 |
| Industry Performance | 23 | 1 |
| Economic caution limits volume growth despite value resilience | 23 | 1 |
| Graph - DOG FOOD IN NEW ZEALAND | 24 | 1 |
| Cat food resilience and the rise of preventative care | 24 | 1 |
| Graph - Graph/Chart Analysis | 25 | 1 |
| Artificial intelligence and the rise of premium pet tech | 25 | 1 |
| Chart 20 Petkit Launches Ai-Powered Litter Monitoring in New Zealand'S Premium Pet Tech Segment | 25 | 1 |
| Graph - DOG FOOD IN NEW ZEALAND | 26 | 1 |
| Graph - Chart 21 Value Sales 2021-2031 | 26 | 1 |
| DOG FOOD IN NEW ZEALAND | 27 | 1 |
| Graph - Sales of Pet Care Retail rsp NZD million current | 27 | 1 |
| Graph - Chart 22 Volume Sales 2021-2031 | 27 | 1 |
| DOG FOOD IN NEW ZEALAND | 28 | 1 |
| Graph - Sales of Pet Care by Category Retail rsp NZD million current | 28 | 1 |
| Table/Chart: Chart 24 Pet Populations 2021-2026 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| DOG FOOD IN NEW ZEALAND | 29 | 1 |
| What's Next? | 29 | 1 |
| Households to prioritise essential and high-utility pet care products amid cautious spending | 29 | 1 |
| Cat food to gain further ground, while pet products offers premium growth potential | 29 | 1 |
| Chart 25 Analyst Insight for Pet Care | 29 | 1 |
| DOG FOOD IN NEW ZEALAND | 30 | 1 |
| Graph - Chart 26 Forecast Value Sales 2021-2031 | 30 | 1 |
| Graph - Chart 27 Forecast Value Sales by Category 2026-2031 | 30 | 1 |
| DOG FOOD IN NEW ZEALAND | 31 | 1 |
| Graph - Forecast Sales of Pet Care by Category Retail NZD million current Value RSP CAGR 2026-2031 | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| DOG FOOD IN NEW ZEALAND | 32 | 1 |
| Graph - Chart 28 Company Shares 2025 | 32 | 1 |
| DOG FOOD IN NEW ZEALAND | 33 | 1 |
| Company Shares of Pet Care | 33 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| DOG FOOD IN NEW ZEALAND | 34 | 1 |
| Channels | 34 | 1 |
| Supermarkets retains dominance while specialist channels accelerate growth | 34 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| DOG FOOD IN NEW ZEALAND | 35 | 1 |
| Graph - Chart 30 Retail Channels 2021-2026 | 35 | 1 |
| DOG FOOD IN NEW ZEALAND | 36 | 1 |
| Evolving consumer priorities and formulation advancements | 36 | 1 |
| Technological integration and novel delivery formats | 36 | 1 |
| Strategic realignment and competitive polarisation | 36 | 1 |
| DOG FOOD IN NEW ZEALAND | 37 | 1 |
| Economic Context | 37 | 1 |
| Chart 31 Economic Context for Pet Care | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 32 Real Gdp Growth 2021-2031 | 37 | 1 |
| DOG FOOD IN NEW ZEALAND | 38 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 38 | 1 |
| Graph - Chart 33 Inflation 2021-2031 | 38 | 1 |
| DOG FOOD IN NEW ZEALAND | 39 | 1 |
| Graph - Population | 39 | 1 |
| Income and Expenditure | 39 | 1 |
| Lifestyles | 39 | 1 |
| Graph - Chart 35 Population 2021-2031 | 39 | 1 |
| DOG FOOD IN NEW ZEALAND | 40 | 1 |
| Graph - Population | 40 | 1 |
| Graph - Chart 36 Consumer Expenditure 2021-2031 | 40 | 1 |
| DOG FOOD IN NEW ZEALAND | 41 | 1 |
| Graph - Population by Generation Share of total population % | 41 | 1 |
| Country Reports Disclaimer | 41 | 1 |
