Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| DIRECT SELLING IN THAILAND | 3 | 1 |
| Consumer Context | 3 | 1 |
| Direct Selling in Thailand - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Direct selling summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| DIRECT SELLING IN THAILAND | 5 | 1 |
| Industry Performance | 5 | 1 |
| E-commerce and social commerce pose ongoing challenges for direct selling | 5 | 1 |
| Health and beauty remain a core product in direct selling | 5 | 1 |
| Personalised engagement boosts loyalty, but cannot reverse digital migration | 5 | 1 |
| DIRECT SELLING IN THAILAND | 6 | 1 |
| Graph - Products People Places Process | 6 | 1 |
| Graph - Retail rsp ex VAT THB million Current | 6 | 1 |
| DIRECT SELLING IN THAILAND | 7 | 1 |
| Graph - Sales of Direct Selling by Category Retail rsp ex VAT - THB million Current | 7 | 1 |
| What's Next? | 7 | 1 |
| Direct selling faces ongoing competitive pressures | 7 | 1 |
| DIRECT SELLING IN THAILAND | 8 | 1 |
| Health and beauty expand through wellness innovation and digital engagement | 8 | 1 |
| Digitalisation and social commerce are critical to engaging consumers | 8 | 1 |
| DIRECT SELLING IN THAILAND | 9 | 1 |
| Graph - Retail rsp ex VAT THB million Current 96 Y-O-Y Growth | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2025-2030 | 9 | 1 |
| DIRECT SELLING IN THAILAND | 10 | 1 |
| Forecast Sales of Direct Selling by Category | 10 | 1 |
| Graph - Retail ex VAT THB million Current Value RSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| DIRECT SELLING IN THAILAND | 11 | 1 |
| Chart 7 Analyst Insight for Direct Selling | 11 | 1 |
| Table/Chart: Company Shares of Direct Selling % Share (GBO) - Retail Value RSP ex VAT - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| DIRECT SELLING IN THAILAND | 12 | 1 |
| Brand Shares of Direct Selling | 12 | 1 |
| Economic Context | 12 | 1 |
| Political | 12 | 1 |
| Graph - Government strengthens Intellectual property rights | 12 | 1 |
| Economic | 12 | 1 |
| Technological | 12 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| DIRECT SELLING IN THAILAND | 13 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 13 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 13 | 1 |
| DIRECT SELLING IN THAILAND | 14 | 1 |
| Graph - Income and Expenditure | 14 | 1 |
| Graph - Chart 14 Population 2020-2030 | 14 | 1 |
| Graph - Chart 15 Population by Generation 2025 | 14 | 1 |
| DIRECT SELLING IN THAILAND | 15 | 1 |
| Graph - Population by Generation Share of total population % | 15 | 1 |
| Country Reports Disclaimer | 15 | 1 |
| Retail in Thailand - Industry Overview | 16 | 1 |
| Executive Summary | 16 | 1 |
| 2025 developments | 16 | 1 |
| Key Data Insights | 16 | 1 |
| Key Industry Trends | 16 | 1 |
| DIRECT SELLING IN THAILAND | 17 | 1 |
| Slower growth reflects weak consumer sentiment as retail e-commerce gains traction | 17 | 1 |
| Retail convenience is redefined by rapid fulfillment and digital touchpoints | 17 | 1 |
| DIRECT SELLING IN THAILAND | 18 | 1 |
| Tiktok shop and temu disrupt through social commerce and price competition | 18 | 1 |
| Graph - Chart 17 Temu launches Digital Mall in Thailand | 18 | 1 |
| DIRECT SELLING IN THAILAND | 19 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT THB million Current | 19 | 1 |
| What's Next? | 19 | 1 |
| Chinese sellers set new price standards as discounters and premium outlets widen the gap | 19 | 1 |
| DIRECT SELLING IN THAILAND | 20 | 1 |
| Retail chains leverage micro-fulfilment and social commerce to outpace traditional formats | 20 | 1 |
| Graph - Chart 19 Forecast Value Sales 2020-2030 | 20 | 1 |
| DIRECT SELLING IN THAILAND | 21 | 1 |
| Graph - Forecast Sales of Retail by Category Retail ex VAT THB million Current Value RSP CAGR 2025-2030 | 21 | 1 |
| Competitive Landscape | 21 | 1 |
| DIRECT SELLING IN THAILAND | 22 | 1 |
| Temu and central park transform retail experience and consumer expectations | 22 | 1 |
| Graph - DIRECT SELLING IN THAILAND | 23 | 1 |
| Table/Chart: Company Shares of Retail % Share (GBO) - Retail Value RSP ex VAT - 2025 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| DIRECT SELLING IN THAILAND | 24 | 1 |
| Operating Environment | 24 | 1 |
| Informal retail | 24 | 1 |
| Table/Chart: Brand Shares of Retail % Share (LBN) - Retail ex VAT Value RSP 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| DIRECT SELLING IN THAILAND | 25 | 1 |
| Opening hours for physical retail | 25 | 1 |
| Table/Chart: Summary 1 Standard Opening Hours by Channel Type 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| DIRECT SELLING IN THAILAND | 26 | 1 |
| Payday shopping | 26 | 1 |
| Mid-year and year-end sales | 26 | 1 |
| Back-to-School | 26 | 1 |
| Valentine's Day | 26 | 1 |
| Thai Mother's Day | 26 | 1 |
| Thai Father's Day | 26 | 1 |
| Economic Context | 27 | 1 |
| Political | 27 | 1 |
| Graph - Economic | 27 | 1 |
| Technological | 27 | 1 |
| Graph - Chart 26 Real Gdp Growth 2020-2030 | 27 | 1 |
| Graph - Annual Rates of Inflation 96 | 28 | 1 |
| Consumer Context | 28 | 1 |
| Graph - Population | 28 | 1 |
| Lifestyles | 28 | 1 |
| DIRECT SELLING IN THAILAND | 29 | 1 |
| Graph - Population | 29 | 1 |
| Graph - Chart 30 Population by Generation 2025 | 29 | 1 |
| DIRECT SELLING IN THAILAND | 30 | 1 |
| Graph - Report closing date: 9 April 2026 | 30 | 1 |
