Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Direct Selling in Nigeria - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Direct selling summary | 4 | 1 |
| DIRECT SELLING IN NIGERIA | 5 | 1 |
| Mobile-First Selling Tools | 5 | 1 |
| Industry Performance | 5 | 1 |
| DIRECT SELLING IN NIGERIA | 6 | 1 |
| Chart 2 Oriflame Nigeria Launches Its Mobile App and Whatsapp Channel | 6 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 6 | 1 |
| DIRECT SELLING IN NIGERIA | 7 | 1 |
| Graph - Sales of Direct Selling Retail rsp ex VAT NGN billion current | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 7 | 1 |
| DIRECT SELLING IN NIGERIA | 8 | 1 |
| Sales of Direct Selling by Category | 8 | 1 |
| Graph - Retail rsp ex VAT - NGN billion current | 8 | 1 |
| DIRECT SELLING IN NIGERIA | 9 | 1 |
| Social media engagement will transform consumer reach and purchasing behaviour | 9 | 1 |
| DIRECT SELLING IN NIGERIA | 10 | 1 |
| Graph - Forecast Sales of Direct Selling Retail rsp ex VAT NGN billion current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| DIRECT SELLING IN NIGERIA | 11 | 1 |
| Forecast Sales of Direct Selling by Category | 11 | 1 |
| Graph - Retail ex VAT NGN billion current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Oriflame cosmetics strengthens its position through digital and affordable beauty | 11 | 1 |
| DIRECT SELLING IN NIGERIA | 12 | 1 |
| Chart 7 Company Shares 2025 | 12 | 1 |
| Graph - Chart 8 Brand Shares 2025 | 12 | 1 |
| Table/Chart: Company Shares of Direct Selling % Share (GBO) - Retail Value RSP ex VAT - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Brand Shares of Direct Selling | 13 | 1 |
| Economic Context | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Technological | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| DIRECT SELLING IN NIGERIA | 14 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 14 | 1 |
| Graph - Chart 11 Inflation 2020-2030 | 14 | 1 |
| DIRECT SELLING IN NIGERIA | 15 | 1 |
| Graph - Income and Expenditure | 15 | 1 |
| Lifestyles | 15 | 1 |
| Graph - Chart 13 Population 2020-2030 | 15 | 1 |
| DIRECT SELLING IN NIGERIA | 16 | 1 |
| Graph - Population by Generation Share of total population % | 16 | 1 |
| Country Reports Disclaimer | 16 | 1 |
| Retail in Nigeria - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| 2025 developments | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Key Industry Trends | 17 | 1 |
| DIRECT SELLING IN NIGERIA | 18 | 1 |
| Allure of Discount Retail | 18 | 1 |
| Graph - Reconceptualising Physical Space | 18 | 1 |
| Industry Performance | 18 | 1 |
| Small local grocers sustain leadership as shoppers continue to prioritise proximity | 18 | 1 |
| DIRECT SELLING IN NIGERIA | 19 | 1 |
| Discounters surge as bokku! sets new benchmark for value retailing | 19 | 1 |
| Graph - Chart 16 Bokku! Opens over 60 New Outlets in 2025 While It Increases Its In-Store Promotions | 19 | 1 |
| DIRECT SELLING IN NIGERIA | 20 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT NGN billion current | 20 | 1 |
| Graph - Chart 18 Value Sales by Category 2025 | 20 | 1 |
| DIRECT SELLING IN NIGERIA | 21 | 1 |
| Graph - Retail rsp ex VAT - NGN billion current | 21 | 1 |
| Graph - I I I | 21 | 1 |
| DIRECT SELLING IN NIGERIA | 22 | 1 |
| Chart 19 Analyst Insight for Retail | 22 | 1 |
| Sales will be supported by retail e-commerce and rising discounter formats | 22 | 1 |
| Digitalisation and omnichannel integration are set to reshape retail in nigeria | 22 | 1 |
| DIRECT SELLING IN NIGERIA | 23 | 1 |
| Graph - Chart 20 Mobile Checkout Jumpnpass Surpasses One Million Transactions in 2025 | 23 | 1 |
| Graph - Chart 21 Forecast Value Sales 2020-2030 | 23 | 1 |
| DIRECT SELLING IN NIGERIA | 24 | 1 |
| Forecast Sales of Retail by Category | 24 | 1 |
| Graph - Retail ex VAT NGN billion current Value RSP CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| DIRECT SELLING IN NIGERIA | 25 | 1 |
| Digital innovation and social commerce reshape the competitive landscape in nigeria | 25 | 1 |
| Graph - Chart 23 Nigerian Brand Auqli Launches Its Live Shopping Platform for Social Media | 25 | 1 |
| DIRECT SELLING IN NIGERIA | 26 | 1 |
| Company Shares of Retail | 26 | 1 |
| Graph - Chart 25 Brand Shares 2025 | 26 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| DIRECT SELLING IN NIGERIA | 27 | 1 |
| Brand Shares of Retail | 27 | 1 |
| Operating Environment | 27 | 1 |
| Informal retail | 27 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| DIRECT SELLING IN NIGERIA | 28 | 1 |
| Opening hours for physical retail | 28 | 1 |
| Seasonality | 28 | 1 |
| Table/Chart: Chart 26 Standard Opening Hours by Channel Type 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| DIRECT SELLING IN NIGERIA | 29 | 1 |
| Economic Context | 29 | 1 |
| Chart 27 Economic Context for Retail | 29 | 1 |
| Political | 29 | 1 |
| Graph - Economic | 29 | 1 |
| Technological | 29 | 1 |
| DIRECT SELLING IN NIGERIA | 30 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 30 | 1 |
| Graph - Chart 29 Inflation 2020-2030 | 30 | 1 |
| DIRECT SELLING IN NIGERIA | 31 | 1 |
| Population | 31 | 1 |
| Graph - Income and Expenditure | 31 | 1 |
| Lifestyles | 31 | 1 |
| Graph - Chart 31 Population 2020-2030 | 31 | 1 |
| DIRECT SELLING IN NIGERIA | 32 | 1 |
| Graph - Population by Generation Share of total population % | 32 | 1 |
| Country Reports Disclaimer | 32 | 1 |
