Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| DIRECT SELLING IN BRAZIL | 3 | 1 |
| Direct Selling in Brazil - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Direct selling summary | 4 | 1 |
| DIRECT SELLING IN BRAZIL | 5 | 1 |
| Shift to Digital Channels | 5 | 1 |
| Industry Performance | 5 | 1 |
| Direct selling demonstrates resilient growth led by rising demand for essential goods | 5 | 1 |
| DIRECT SELLING IN BRAZIL | 6 | 1 |
| Natura and avon leverage social platforms to expand digital commerce | 6 | 1 |
| Graph - Chart 2 Natura invests in social commerce strategies | 6 | 1 |
| DIRECT SELLING IN BRAZIL | 7 | 1 |
| Graph - Sales of Direct Selling Retail rsp ex VAT BRL million Current | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 7 | 1 |
| DIRECT SELLING IN BRAZIL | 8 | 1 |
| Graph - Sales of Direct Selling by Category Retail rsp ex VAT - BRL million Current | 8 | 1 |
| DIRECT SELLING IN BRAZIL | 9 | 1 |
| Health and beauty direct selling will lead growth, while food direct selling continues to expand | 9 | 1 |
| Social commerce and younger consultants are set to redefine sales relationships | 9 | 1 |
| DIRECT SELLING IN BRAZIL | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| DIRECT SELLING IN BRAZIL | 11 | 1 |
| Forecast Sales of Direct Selling by Category | 11 | 1 |
| Graph - Retail ex VAT BRL million - Current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| DIRECT SELLING IN BRAZIL | 12 | 1 |
| Chart 8 Company Shares 2025 | 12 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 12 | 1 |
| Table/Chart: Company Shares of Direct Selling % Share (GBO) - Retail Value RSP ex VAT - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| DIRECT SELLING IN BRAZIL | 13 | 1 |
| Brand Shares of Direct Selling | 13 | 1 |
| Economic Context | 13 | 1 |
| Political | 13 | 1 |
| Graph - Chart 10 Economic Context for Direct Selling | 13 | 1 |
| Economic | 13 | 1 |
| Technological | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| DIRECT SELLING IN BRAZIL | 14 | 1 |
| Chart 11 Real Gdp Growth 2020-2030 | 14 | 1 |
| Graph - Real GDP Growth % | 14 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 14 | 1 |
| Consumer Context | 15 | 1 |
| Population | 15 | 1 |
| Graph - Chart 13 Consumer Context for Direct Selling | 15 | 1 |
| Graph - Income and Expenditure | 15 | 1 |
| Lifestyles | 15 | 1 |
| Graph - Chart 14 Population 2020-2030 | 15 | 1 |
| DIRECT SELLING IN BRAZIL | 16 | 1 |
| Graph - Population | 16 | 1 |
| Graph - Chart 15 Population by Generation 2025 | 16 | 1 |
| DIRECT SELLING IN BRAZIL | 17 | 1 |
| Graph - Report closing date: 9 April 2026 | 17 | 1 |
| Retail in Brazil - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| 2025 developments | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| AI in Retail | 18 | 1 |
| Graph - Chart 16 Key Industry Trends for Retail | 18 | 1 |
| Social Commerce | 18 | 1 |
| Industry Performance | 19 | 1 |
| Artificial intelligence is redefining retail operations and customer engagement | 19 | 1 |
| DIRECT SELLING IN BRAZIL | 20 | 1 |
| Rapid adoption of social commerce is transforming retail engagement and purchasing behaviour | 20 | 1 |
| Chart 17 Social commerce expands with the entrance of TikTok Shop and Youtube Shopping | 20 | 1 |
| DIRECT SELLING IN BRAZIL | 21 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT BRL million Current | 21 | 1 |
| What's Next? | 21 | 1 |
| DIRECT SELLING IN BRAZIL | 22 | 1 |
| Chart 19 Analyst Insight for Retail | 22 | 1 |
| Ai-driven transformation will become increasingly essential to remain competitive | 22 | 1 |
| Social commerce is set to reshape the path to purchase and consumer engagement | 22 | 1 |
| Graph - DIRECT SELLING IN BRAZIL | 23 | 1 |
| Graph - Chart 21 Forecast Value Sales by Category 2025-2030 | 23 | 1 |
| DIRECT SELLING IN BRAZIL | 24 | 1 |
| Forecast Sales of Retail by Category | 24 | 1 |
| Graph - Retail ex VAT BRL million - Current Value RSP CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| Mercadolibre accelerates digital innovation to outpace traditional leaders | 24 | 1 |
| DIRECT SELLING IN BRAZIL | 25 | 1 |
| Competitors focus on social commerce and experiential physical retail formats | 25 | 1 |
| Graph - Chart 22 Oxxo launches new flagship stores | 25 | 1 |
| DIRECT SELLING IN BRAZIL | 26 | 1 |
| Chart 23 Company Shares 2025 | 26 | 1 |
| Graph - Chart 24 Brand Shares 2025 | 26 | 1 |
| Table/Chart: Company Shares of Retail % Share (GBO) - Retail Value RSP ex VAT - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| DIRECT SELLING IN BRAZIL | 27 | 1 |
| Brand Shares of Retail | 27 | 1 |
| Operating Environment | 27 | 1 |
| Informal retail | 27 | 1 |
| Table/Chart: % Share (LBN) Retail ex VAT Value RSP 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| DIRECT SELLING IN BRAZIL | 28 | 1 |
| Opening hours for physical retail | 28 | 1 |
| Table/Chart: Summary 1 Standard Opening Hours by Channel Type 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| DIRECT SELLING IN BRAZIL | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| DIRECT SELLING IN BRAZIL | 30 | 1 |
| Carnival | 30 | 1 |
| Consumer Day | 30 | 1 |
| Mother's Day | 30 | 1 |
| Father's Day | 30 | 1 |
| DIRECT SELLING IN BRAZIL | 31 | 1 |
| Client Day | 31 | 1 |
| Children's Day | 31 | 1 |
| Black Friday and Cyber Monday | 31 | 1 |
| DIRECT SELLING IN BRAZIL | 32 | 1 |
| Christmas | 32 | 1 |
| Summer | 32 | 1 |
| Back to school | 32 | 1 |
| Economic Context | 33 | 1 |
| Political | 33 | 1 |
| Graph - Economic | 33 | 1 |
| Technological | 33 | 1 |
| Graph - Chart 26 Real Gdp Growth 2020-2030 | 33 | 1 |
| DIRECT SELLING IN BRAZIL | 34 | 1 |
| Graph - Annual Rates of Inflation 96 | 34 | 1 |
| Consumer Context | 34 | 1 |
| Graph - Chart 28 Consumer Context for Retail | 34 | 1 |
| DIRECT SELLING IN BRAZIL | 35 | 1 |
| Income and Expenditure | 35 | 1 |
| Graph - Lifestyles | 35 | 1 |
| Graph - Chart 29 Population 2020-2030 | 35 | 1 |
| DIRECT SELLING IN BRAZIL | 36 | 1 |
| Graph - Population by Generation Share of total population % | 36 | 1 |
| Country Reports Disclaimer | 36 | 1 |
