Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Beauty and Personal Care in Indonesia - Industry Overview | 3 | 1 |
| Table/Chart: 17 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Deodorants in Indonesia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Deodorants summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| DEODORANTS IN INDONESIA | 5 | 1 |
| Lifestyle-Driven Beauty | 5 | 1 |
| Clean Reimagined | 5 | 1 |
| Digital Consumer Journey | 5 | 1 |
| Industry Performance | 5 | 1 |
| Sports-centric marketing and whole-body positioning expand deodorant usage occasions beyond the underarm | 5 | 1 |
| DEODORANTS IN INDONESIA | 6 | 1 |
| Graph - Chart 2 Rexona Promotes Active Living with Whole-Body Deodorant Beyond Underarms | 6 | 1 |
| Graph - DEODORANTS IN INDONESIA | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| DEODORANTS IN INDONESIA | 8 | 1 |
| Graph - Retail rsp IDR billion current | 8 | 1 |
| Graph - Chart 5 Volume Sales 2020-2030 | 8 | 1 |
| DEODORANTS IN INDONESIA | 9 | 1 |
| Graph - Sales of Deodorants by Category Retail rsp IDR billion current | 9 | 1 |
| DEODORANTS IN INDONESIA | 10 | 1 |
| Chart 7 Analyst Insight for Deodorants | 10 | 1 |
| Gender-Rating positioning and inclusive marketing are set to strengthen connections with younger consumers | 10 | 1 |
| DEODORANTS IN INDONESIA | 11 | 1 |
| Graph - Forecast Sales of Deodorants Retail rsp IDR billion - current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 9 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| DEODORANTS IN INDONESIA | 12 | 1 |
| Forecast Sales of Deodorants by Category | 12 | 1 |
| Graph - Retail IDR billion - current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Rexona and nivea defend leadership as market concentration declines | 12 | 1 |
| DEODORANTS IN INDONESIA | 13 | 1 |
| Chart 10 Company Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Deodorants % Share (GBO) = Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| DEODORANTS IN INDONESIA | 14 | 1 |
| Brand Shares of Deodorants | 14 | 1 |
| Channels | 14 | 1 |
| Convenience retailers gain ground as e-commerce closes in on offline channels in 2025 | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| DEODORANTS IN INDONESIA | 15 | 1 |
| Rexona's cross-channel collaboration illustrates the value of integrated retail strategies | 15 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 15 | 1 |
| DEODORANTS IN INDONESIA | 16 | 1 |
| Chart 13 Economic Context for Deodorants | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 16 | 1 |
| DEODORANTS IN INDONESIA | 17 | 1 |
| Inflation | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Consumer Context | 17 | 1 |
| Population | 17 | 1 |
| Graph - Chart 16 Consumer Context for Deodorants | 17 | 1 |
| Income and Expenditure | 17 | 1 |
| Growing middle class | 17 | 1 |
| Lifestyles | 17 | 1 |
| DEODORANTS IN INDONESIA | 18 | 1 |
| Graph - Growth % | 18 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 18 | 1 |
| DEODORANTS IN INDONESIA | 19 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Beauty and Personal Care in Indonesia - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| DEODORANTS IN INDONESIA | 21 | 1 |
| Graph - Lifestyle-Driven Beauty | 21 | 1 |
| Clean Reimagined | 21 | 1 |
| Graph - Inclusivity & Diversity | 21 | 1 |
| Industry Performance | 21 | 1 |
| Graph - DEODORANTS IN INDONESIA | 22 | 1 |
| Barrier protection emerges as a cross-category value driver as hybrid formulations redefine expectations | 22 | 1 |
| Graph - DEODORANTS IN INDONESIA | 23 | 1 |
| Inclusive ambassador strategies broaden target audiences | 23 | 1 |
| Graph - DEODORANTS IN INDONESIA | 24 | 1 |
| Graph - Chart 24 Value Sales 2020-2030 | 24 | 1 |
| DEODORANTS IN INDONESIA | 25 | 1 |
| Graph - Sales of Beauty and Personal Care Retail rsp IDR billion current | 25 | 1 |
| Graph - Chart 25 Volume Sales 2020-2030 | 25 | 1 |
| DEODORANTS IN INDONESIA | 26 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp IDR billion current | 26 | 1 |
| What's Next? | 26 | 1 |
| Demand for skin care benefits to drive formula innovation and blur category boundaries | 26 | 1 |
| DEODORANTS IN INDONESIA | 27 | 1 |
| Retail to transform as social commerce reshapes discovery and conversion | 27 | 1 |
| Chart 27 Analyst Insight for Beauty and Personal Care | 27 | 1 |
| DEODORANTS IN INDONESIA | 28 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care Retail rsp IDR billion current % Y-O-Y Growth | 28 | 1 |
| Graph - Chart 29 Forecast Value Sales by Category 2025-2030 | 28 | 1 |
| DEODORANTS IN INDONESIA | 29 | 1 |
| Forecast Sales of Beauty and Personal Care by Category | 29 | 1 |
| Graph - Retail IDR billion - current Value RSP CAGR 2025-2030 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| DEODORANTS IN INDONESIA | 30 | 1 |
| Emerging niche brands gain traction through innovation and targeted marketing | 30 | 1 |
| Chart 30 Company Shares 2025 | 30 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| DEODORANTS IN INDONESIA | 31 | 1 |
| Channels | 31 | 1 |
| Offline retail leads as brand-retailer collaborations elevate in-store experience | 31 | 1 |
| Table/Chart: Brand Shares of Beauty and Personal Care % Share (LBN) - Retail Value RSP 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| DEODORANTS IN INDONESIA | 32 | 1 |
| E-commerce serves as both a sales engine and digital marketing amplifier | 32 | 1 |
| Graph - Chart 32 Retail Channels 2020-2025 | 32 | 1 |
| DEODORANTS IN INDONESIA | 33 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 33 | 1 |
| Graph - Chart 33 Economic Context for Beauty and Personal Care | 33 | 1 |
| DEODORANTS IN INDONESIA | 34 | 1 |
| Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Technological | 34 | 1 |
| Graph - Chart 34 Real Gdp Growth 2020-2030 | 34 | 1 |
| Graph - Source: Euromonitor International | 34 | 1 |
| DEODORANTS IN INDONESIA | 35 | 1 |
| Inflation | 35 | 1 |
| Graph - Annual Rates of Inflation % | 35 | 1 |
| Consumer Context | 35 | 1 |
| Population | 35 | 1 |
| Graph - Income and Expenditure | 35 | 1 |
| Lifestyles | 35 | 1 |
| Growing middle class | 35 | 1 |
| Financial confidence Is rising | 35 | 1 |
| DEODORANTS IN INDONESIA | 36 | 1 |
| Graph - Growth % | 36 | 1 |
| Graph - Chart 38 Consumer Expenditure 2020-2030 | 36 | 1 |
| DEODORANTS IN INDONESIA | 37 | 1 |
| Graph - Population by Generation Share of total population % | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
