Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 3 | 1 |
| Butter and Spreads in the Netherlands - Category Analysis | 3 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Dairy Products and Alternatives in the Netherlands - Industry Overview | 9 | 1 |
| Executive Summary | 9 | 1 |
| 2026 developments | 9 | 1 |
| Key Data Insights | 9 | 1 |
| Key Industry Trends | 9 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 10 | 1 |
| Graph - Premiumisation | 10 | 1 |
| Everyday Wellness | 10 | 1 |
| Plant-Based Reset | 10 | 1 |
| Industry Performance | 10 | 1 |
| Added-value products support growth in a mature dairy landscape | 10 | 1 |
| Optimel captures growing demand for functional nutrition | 10 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 11 | 1 |
| Graph - Chart 2 Protein-Powered Wellness | 11 | 1 |
| Alpro's child-focused launch addresses barriers to plant-based adoption | 11 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 12 | 1 |
| Graph - Chart 3 Plant-Based Family Appeal | 12 | 1 |
| Graph - Chart 4 Value Sales 2021-2031 | 12 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 13 | 1 |
| Graph - Retail rsp EUR million Current | 13 | 1 |
| Graph - Chart 5 Value Sales by Category 2026 | 13 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 14 | 1 |
| Graph - Retail rsp EUR million Current | 14 | 1 |
| Functional nutrition expected to support long-term value growth | 14 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 15 | 1 |
| Protein and fibre innovation to create differentiation opportunities | 15 | 1 |
| Chart 6 Analyst Insight for Dairy Products and Alternatives | 15 | 1 |
| Graph - Chart 7 Forecast Value Sales 2021-2031 | 15 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 16 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 16 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2026-2031 | 16 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 17 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2026-2031 | 17 | 1 |
| Competitive Landscape | 17 | 1 |
| Albert heijn strengthens its lead as concentration increases | 17 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 18 | 1 |
| Chart 9 Company Shares 2026 | 18 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2026 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 19 | 1 |
| Channels | 19 | 1 |
| Supermarkets maintain leadership through scale and promotional activity | 19 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2026 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 20 | 1 |
| Grocery retailers accelerate online growth through home delivery | 20 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 21 | 1 |
| Graph - Retail Value RSP 2021-2026 | 21 | 1 |
| Products | 21 | 1 |
| Stacking benefits and borrowing from the gym | 21 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 22 | 1 |
| Credibility and speed become the new currency | 22 | 1 |
| Economic Context | 22 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 23 | 1 |
| Political | 23 | 1 |
| Graph - Economic | 23 | 1 |
| Technological | 23 | 1 |
| Graph - Chart 13 Real Gdp Growth 2021-2031 | 23 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 24 | 1 |
| Graph - Real GDP Growth % | 24 | 1 |
| Graph - Chart 14 Inflation 2021-2031 | 24 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 25 | 1 |
| Graph - Population | 25 | 1 |
| Income and Expenditure | 25 | 1 |
| Graph - Lifestyles | 25 | 1 |
| Graph - Chart 16 Population 2021-2031 | 25 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 26 | 1 |
| Graph - Chart 17 Population by Generation 2026 | 26 | 1 |
| Graph - Chart 18 Consumer Expenditure 2021-2031 | 26 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 27 | 1 |
| Country Reports Disclaimer | 27 | 1 |
| Graph - Report closing date: 3 August 2026 | 27 | 1 |
| Baby Food in the Netherlands - Category Analysis | 28 | 1 |
| Key Data Insights | 28 | 1 |
| 2026 Developments | 28 | 1 |
| Baby food summary | 28 | 1 |
| Key Industry Trends | 28 | 1 |
| Everyday Wellness | 28 | 1 |
| Life-Stage Nutrition | 28 | 1 |
| Premiumisation | 28 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 29 | 1 |
| Industry Performance | 29 | 1 |
| Product innovation supports value growth in baby food | 29 | 1 |
| Graph - Chart 20 Olvarit Combines Convenience and Nutrition | 29 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 30 | 1 |
| Graph - Chart 21 Nutrilon Focuses on Transparency and Trust | 30 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 31 | 1 |
| Graph - Chart 22 Value Sales 2021-2031 | 31 | 1 |
| Graph - Chart 23 Value Sales by Category 2026 | 31 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 32 | 1 |
| Graph - Retail rsp EUR million Current | 32 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 33 | 1 |
| Organic expansion projected to drive product development | 33 | 1 |
| Transparent communication to strengthen consumer loyalty | 33 | 1 |
| Chart 24 Analyst Insight for Baby Food | 33 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 34 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 34 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 35 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2026-2031 | 35 | 1 |
| Competitive Landscape | 35 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 36 | 1 |
| Graph - Chart 28 Brand Shares 2026 | 36 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP = 2026 | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 37 | 1 |
| Channels | 37 | 1 |
| Supermarkets remain the dominant retail channel for baby food | 37 | 1 |
| Table/Chart: % Share (LBN) = Retail rsp (curr/con, local) - 2026 | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 38 | 1 |
| Online discounts for milk formula drive e-commerce surge | 38 | 1 |
| Graph - Chart 29 Retail Channels 2021-2026 | 38 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 39 | 1 |
| Older parents seek premium convenience as new launches respond | 39 | 1 |
| Olvarit and nutrilon address trust and nutrition through product design | 39 | 1 |
| Challengers capture share as established brands rely on value growth | 39 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 40 | 1 |
| Economic Context | 40 | 1 |
| Political | 40 | 1 |
| Graph - Economic | 40 | 1 |
| Graph - Technological | 40 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 41 | 1 |
| Graph - Real GDP Growth % | 41 | 1 |
| Graph - Chart 32 Inflation 2021-2031 | 41 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 42 | 1 |
| Graph - Population | 42 | 1 |
| Income and Expenditure | 42 | 1 |
| Graph - Lifestyles | 42 | 1 |
| Graph - Chart 34 Population 2021-2031 | 42 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 43 | 1 |
| Graph - Chart 35 Population by Generation 2026 | 43 | 1 |
| Graph - Chart 36 Consumer Expenditure 2021-2031 | 43 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 44 | 1 |
| Country Reports Disclaimer | 44 | 1 |
| Graph - Report closing date: 3 August 2026 | 44 | 1 |
| Butter and Spreads in the Netherlands - Category Analysis | 45 | 1 |
| Key Data Insights | 45 | 1 |
| 2026 Developments | 45 | 1 |
| Butter and spreads summary | 45 | 1 |
| Key Industry Trends | 45 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 46 | 1 |
| Everyday Wellness | 46 | 1 |
| Plant-Based Reset | 46 | 1 |
| Industry Performance | 46 | 1 |
| Resilient value growth despite changing consumption habits | 46 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 47 | 1 |
| Graph - Chart 38 Fibre-Rich Spread Supports Everyday Wellness | 47 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 48 | 1 |
| Palm oil-free reformulation strengthens sustainable positioning | 48 | 1 |
| Graph - Chart 39 Palm Oil-Free Spread Expands Consumer Choice | 48 | 1 |
| Graph - DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 49 | 1 |
| Graph - Chart 40 Value Sales 2021-2031 | 49 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 50 | 1 |
| Graph - Retail rsp EUR million Current | 50 | 1 |
| Graph - Chart 41 Value Sales by Category 2026 | 50 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 51 | 1 |
| Graph - Retail rsp EUR million Current | 51 | 1 |
| Premium butter set to support value growth as traditional products lose relevance | 51 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 52 | 1 |
| Functional and hybrid innovation to respond to evolving consumer preferences | 52 | 1 |
| Changing cooking habits expected to reshape long-term consumption patterns | 52 | 1 |
| Chart 42 Analyst Insight for Butter and Spreads | 52 | 1 |
| Graph - DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 53 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 54 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2026-2031 | 54 | 1 |
| Competitive Landscape | 54 | 1 |
| Upfield retains the lead as frieslandcampina strengthens its position | 54 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 55 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2026 | 55 | 1 |
| Table/Chart: Tabular Data Analysis | 55 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 56 | 1 |
| Channels | 56 | 1 |
| Supermarkets remain the primary channel for everyday purchases | 56 | 1 |
| Table/Chart: % Share (LBN) = Retail rsp (curr/con, local) = 2026 | 56 | 1 |
| Table/Chart: Tabular Data Analysis | 56 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 57 | 1 |
| Graph - Chart 47 Retail Channels 2021-2026 | 57 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 58 | 1 |
| New launches showcase bold flavours and plant-based creativity | 58 | 1 |
| Capacity investment signals confidence in future demand | 58 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 59 | 1 |
| Political | 59 | 1 |
| Graph - Economic | 59 | 1 |
| Technological | 59 | 1 |
| Graph - Chart 49 Real Gdp Growth 2021-2031 | 59 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 60 | 1 |
| Graph - Real GDP Growth % | 60 | 1 |
| Graph - Chart 50 Inflation 2021-2031 | 60 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 61 | 1 |
| Graph - Population | 61 | 1 |
| Income and Expenditure | 61 | 1 |
| Graph - Lifestyles | 61 | 1 |
| Graph - Chart 52 Population 2021-2031 | 61 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 62 | 1 |
| Graph - Chart 53 Population by Generation 2026 | 62 | 1 |
| Graph - Chart 54 Consumer Expenditure 2021-2031 | 62 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 63 | 1 |
| Country Reports Disclaimer | 63 | 1 |
| Graph - Report closing date: 3 August 2026 | 63 | 1 |
| Cheese in the Netherlands - Category Analysis | 64 | 1 |
| Key Data Insights | 64 | 1 |
| 2026 Developments | 64 | 1 |
| Cheese summary | 64 | 1 |
| Key Industry Trends | 64 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 65 | 1 |
| Everyday Wellness | 65 | 1 |
| Plant-Based Reset | 65 | 1 |
| Industry Performance | 65 | 1 |
| Premiumisation and rising prices drive value gains | 65 | 1 |
| Functional positioning supports growth opportunities | 65 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 66 | 1 |
| Graph - Chart 56 Philadelphia Targets Active Consumers | 66 | 1 |
| Graph - Chart 57 Smeerkees Advances Cheese Alternatives | 67 | 1 |
| Graph - Chart 58 Value Sales 2021-2031 | 67 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 68 | 1 |
| Graph - Retail rsp EUR million Current | 68 | 1 |
| Graph - Chart 59 Value Sales by Category 2026 | 68 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 69 | 1 |
| Graph - Retail rsp EUR million Current | 69 | 1 |
| Consumers to broaden cheese choices beyond traditional hard varieties | 69 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 70 | 1 |
| Processed cheese set to benefit from sustained value-seeking behaviour | 70 | 1 |
| Plant-based and hybrid cheese projected to support portfolio diversification | 70 | 1 |
| Chart 60 Analyst Insight for Cheese | 70 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 71 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 71 | 1 |
| Graph - Chart 62 Forecast Value Sales by Category 2026-2031 | 71 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 72 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2026-2031 | 72 | 1 |
| Competitive Landscape | 72 | 1 |
| Private label and established brands sustain competitive stability | 72 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 73 | 1 |
| Graph - Chart 64 Brand Shares 2026 | 73 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2026 | 73 | 1 |
| Table/Chart: Tabular Data Analysis | 73 | 1 |
| DAIRY PRODUCTS AND ALTERNATIVES IN THE NETHERLANDS | 74 | 1 |
| Channels | 74 | 1 |
