Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Cover Page (CONT) | 2 | 1 |
| EXECUTIVE SUMMARY | 3 | 1 |
| Key findings | 3 | 1 |
| Contents | 4 | 1 |
| Graph - Tags: Health and Wellness | 4 | 1 |
| Contents (CONT) | 5 | 1 |
| The economics of wellness in numbers | 6 | 1 |
| Amid constrained food volumes, need to create value with health and wellness | 7 | 1 |
| Graph - Key Drivers Behind Packaged Global Food Volume and Value Growth | 7 | 1 |
| Graph - Selective willingness to pay for credible functionality | 7 | 1 |
| Amid constrained food volumes, need to create value with health and wellness (CONT) | 8 | 1 |
| Health priced above average, but premiums continue to compress | 9 | 1 |
| Graph - Average Health and Wellness Per-Kilo Price Differential Globally in Selected Packaged Food Categories 2020/2025 | 9 | 1 |
| Baseline claims give way to selective wellness value engines | 10 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| From differentiator to expectation: The mainstreaming of core wellness claims | 11 | 1 |
| Graph - Top 5 Absolute Growth Claims by Food Industry | 11 | 1 |
| When wellness claims defend relevance, not pricing power | 12 | 1 |
| Graph - Percentage points | 12 | 1 |
| Changing nutritional baselines part of claim devaluation for protein and sugar | 13 | 1 |
| Protein purchase on the rise | 13 | 1 |
| Graph - Growth in Total Protein Volume Purchase Per Capita Per Day by Region 2020-2025 | 13 | 1 |
| Sugar content receding | 13 | 1 |
| Graph - Change in Top 5 Categories with Highest Sugar Retail Average Grammage per 100g in the US and the UK 2020-2025 % CAGR | 13 | 1 |
| Private label accelerates wellness claim mainstreaming | 14 | 1 |
| Graph - Graph/Chart Analysis | 14 | 1 |
| Private label accelerates wellness claim mainstreaming (CONT) | 15 | 1 |
| Dietary staples mainly need affordable wellness; formulated foods, premium wellness | 16 | 1 |
| Graph - Global Value VS Volume Sales Growth 2020-2025 for Selected Packaged Food Categories | 16 | 1 |
| Inherent nutrition as value anchor, particularly in dairy and other food staples | 17 | 1 |
| Graph - Global Nutrient Content per Selected Packaged Food Category 2025 grammage per 100g | 17 | 1 |
| UK pasta: Now squeezed on high protein, mid-tier brands must reframe their offering | 18 | 1 |
| Table/Chart: Mid-Tier High Protein Pasta Players in the UK: Content and Prices | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Graph - Graph/Chart Analysis | 19 | 1 |
| Characteristic | 19 | 1 |
| Context | 19 | 1 |
| Consequence | 19 | 1 |
| Online Assortment of High Protein | 19 | 1 |
| Graph - Dried Pasta in the US over 2019-2025 SKU Count | 19 | 1 |
| UK yoghurt: From protein fortification to recipe focus, format and occasion | 20 | 1 |
| Table/Chart: Price and Protein Content Comparison in High Protein Yoghurt in the UK 2026 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Graph - Siggi's weaves protein into authentic recipe and star ingredient narrative | 21 | 1 |
| Characteristic | 21 | 1 |
| Context | 21 | 1 |
| Consequence | 21 | 1 |
| Graph - Top Brand Sales in High Protein Yoghurt in the US 2019-2024 | 21 | 1 |
| Claims with best price premiums: Health outcome prevails, plant-based matters | 22 | 1 |
| Graph - Representative Range of Average Global Price Premiums for Selected Health and Wellness Claims 2025 percentage | 22 | 1 |
| Sweet snacks retain the strongest wellness premium headroom | 23 | 1 |
| Graph - Graph/Chart Analysis | 23 | 1 |
| US sweet biscuits: "Clean", nutritious mid-range metabolic health in premium segment | 24 | 1 |
| Graph - Graph/Chart Analysis | 24 | 1 |
| Graph - ChipMonk's premium biscuits step into world of GLP-1 style weight regulation | 25 | 1 |
| Characteristic | 25 | 1 |
| Context | 25 | 1 |
| Consequence | 25 | 1 |
| Graph - Top Brands for Low Carb Sweet Biscuits in US Online retail SKU Count | 25 | 1 |
| Consequence (CONT) | 26 | 1 |
| CONCLUSION | 27 | 1 |
| Recommendations | 27 | 1 |
| CONCLUSION | 28 | 1 |
| The evolving economics of wellness | 28 | 1 |
| Pricing discipline under pressure | 28 | 1 |
| Structural bifurcation takes hold | 28 | 1 |
| Wellness redefined by food purpose | 28 | 1 |
| Has health become a pricing liability? | 29 | 1 |
| Will private label define wellness value? | 29 | 1 |
| Are we nearing peak claim saturation? | 29 | 1 |
| About the author | 30 | 1 |
| About the author: | 30 | 1 |
| Expertise areas: | 30 | 1 |
| Recent publications: | 30 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 31 | 1 |
| Analysts in 100 countries | 31 | 1 |
| Graph - Strategic knowledge, tactical data and thought-provoking insights, all in one place | 31 | 1 |
| Tailor these insights to your business | 32 | 1 |
