Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Graph - Scope | 2 | 1 |
| Disclaimer | 2 | 1 |
| Disclaimer (CONT) | 3 | 1 |
| Contents | 4 | 1 |
| Why segment consumers by type? | 5 | 1 |
| Graph - Graph/Chart Analysis | 5 | 1 |
| Breakdown of consumer types in Denmark | 6 | 1 |
| Graph - Consumer types in Denmark % of respondents | 6 | 1 |
| Breakdown of consumer types in Denmark (CONT) | 7 | 1 |
| Who is the Connected Shopper? | 8 | 1 |
| Connected Shoppers: Demographic profile | 9 | 1 |
| Graph - Graph/Chart Analysis | 9 | 1 |
| Connected Shoppers: Values and influences | 10 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Connected Shoppers % of respondents | 10 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| Connected Shoppers: In-store and online shopping motivations | 11 | 1 |
| Graph - Top in-store shopping motivations: % of Connected Shoppers % of respondents | 11 | 1 |
| Best ways to target Connected Shoppers | 12 | 1 |
| Who is the Experience Seeker? | 13 | 1 |
| Experience Seekers: Demographic profile | 14 | 1 |
| Graph - Graph/Chart Analysis | 14 | 1 |
| Experience Seekers: Values and influences | 15 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Experience Seekers % of respondents | 15 | 1 |
| Graph - Graph/Chart Analysis | 15 | 1 |
| Experience Seekers: In-store and online shopping motivations | 16 | 1 |
| Graph - Top in-store shopping motivations: % of Experience Seekers % of respondents | 16 | 1 |
| Best ways to target Experience Seekers | 17 | 1 |
| Who is the Wellness Enthusiast? | 18 | 1 |
| Wellness Enthusiasts: Demographic profile | 19 | 1 |
| Graph - Graph/Chart Analysis | 19 | 1 |
| Wellness Enthusiasts: Values and influences | 20 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Wellness Enthusiasts % of respondents | 20 | 1 |
| Graph - Graph/Chart Analysis | 20 | 1 |
| Wellness Enthusiasts: In-store and online shopping motivations | 21 | 1 |
| Graph - Top in-store shopping motivations: % of Wellness Enthusiasts % of respondents | 21 | 1 |
| Best ways to target Wellness Enthusiasts | 22 | 1 |
| Who is the Changemaker? | 23 | 1 |
| Changemakers: Demographic profile | 24 | 1 |
| Graph - Graph/Chart Analysis | 24 | 1 |
| Changemakers: Values and influences | 25 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Changemakers % of respondents | 25 | 1 |
| Graph - Graph/Chart Analysis | 25 | 1 |
| Changemakers: In-store and online shopping motivations | 26 | 1 |
| Graph - Top in-store shopping motivations: % of Changemakers % of respondents | 26 | 1 |
| Best ways to target Changemakers | 27 | 1 |
| Who is the Brand Champion? | 28 | 1 |
| Brand Champions: Demographic profile | 29 | 1 |
| Graph - Graph/Chart Analysis | 29 | 1 |
| Brand Champions: Values and influences | 30 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Brand Champions % of respondents | 30 | 1 |
| Graph - Graph/Chart Analysis | 30 | 1 |
| Brand Champions: In-store and online shopping motivations | 31 | 1 |
| Graph - Top in-store shopping motivations: % of Brand Champions % of respondents | 31 | 1 |
| Best ways to target Brand Champions | 32 | 1 |
| Who is the Budgeteer? | 33 | 1 |
| Budgeteers: Demographic profile | 34 | 1 |
| Graph - Graph/Chart Analysis | 34 | 1 |
| Budgeteers: Values and influences | 35 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Budgeteers % of respondents | 35 | 1 |
| Graph - Graph/Chart Analysis | 35 | 1 |
| Graph - Budgeteers: In-store and online shopping motivations | 36 | 1 |
| Best ways to target Budgeteers | 37 | 1 |
| Who is the Trendsetter? | 38 | 1 |
| Trendsetters: Demographic profile | 39 | 1 |
| Graph - Graph/Chart Analysis | 39 | 1 |
| Trendsetters: Values and influences | 40 | 1 |
| Graph - Shopping motivation and preferred attributes: % of Trendsetters % of respondents | 40 | 1 |
| Graph - Graph/Chart Analysis | 40 | 1 |
| Trendsetters: In-store and online shopping motivations | 41 | 1 |
| Graph - Top in-store shopping motivations: % of Trendsetters % of respondents | 41 | 1 |
| Best ways to target Trendsetters | 42 | 1 |
| Demographic breakdown | 43 | 1 |
| Age and gender | 44 | 1 |
| Graph - Connected Shoppers | 44 | 1 |
| Graph - Experience Seekers | 44 | 1 |
| Graph - Wellness Enthusiasts Changemakers | 44 | 1 |
| Graph - Brand Champions Budgeteers Trendsetters | 44 | 1 |
| City size and parental status | 45 | 1 |
| Graph - Size of city % of respondents | 45 | 1 |
| Graph - Parents with children under 18 in household % of respondents | 45 | 1 |
| Education | 46 | 1 |
| Graph - Education level | 46 | 1 |
| Employment (1) | 47 | 1 |
| Graph - Employment status % of respondents | 47 | 1 |
| Employment (2) | 48 | 1 |
| Graph - Employment status | 48 | 1 |
| Income | 49 | 1 |
| Graph - Income by consumer types % of respondents | 49 | 1 |
| Table/Chart: Average annual household income by consumer types (USD) | 49 | 1 |
| Table/Chart: Tabular Data Analysis | 49 | 1 |
| Income (CONT) | 50 | 1 |
| Overview of Voice of the Consumer: Lifestyles Survey | 51 | 1 |
| Focus and Design | 51 | 1 |
| Fielding | 51 | 1 |
| Data Cleaning | 51 | 1 |
| Topics | 51 | 1 |
| 2025 Lifestyles Survey Data Geographic Coverage | 51 | 1 |
| How do we create our Consumer Types? | 52 | 1 |
| Graph - Global Consumer Types | 52 | 1 |
| About the authors | 53 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 54 | 1 |
| Graph - Analysts in 100 countries | 54 | 1 |
| Tailor these insights to your business | 55 | 1 |
