Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| CONCENTRATES IN JAPAN | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| CONCENTRATES IN JAPAN | 4 | 1 |
| Graph - Research Sources | 4 | 1 |
| Concentrates in Japan - Category Analysis | 5 | 1 |
| KEY DATA FINDINGS | 5 | 1 |
| 2025 PERFORMANCE | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| CONCENTRATES IN JAPAN | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| New consumption occasions should help to fuel growth in liquid concentrates | 6 | 1 |
| Asahi under pressure to adjust to demographic changes | 6 | 1 |
| Concentrates: A sustainable choice for modern households | 6 | 1 |
| CONCENTRATES IN JAPAN | 7 | 1 |
| COMPETITIVE LANDSCAPE | 7 | 1 |
| Asahi soft drinks retains a Rating lead in concentrates with its calpis brand | 7 | 1 |
| Ouchi drink bar proving to be a big success for suntory | 7 | 1 |
| CHANNELS | 7 | 1 |
| CONCENTRATES IN JAPAN | 8 | 1 |
| Cj japan cop targets the on-trade channel | 8 | 1 |
| Concentrates conversions | 8 | 1 |
| CATEGORY DATA | 8 | 1 |
| Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table/Chart: Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: million litres | 8 | 1 |
| CONCENTRATES IN JAPAN | 9 | 1 |
| Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025 | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: JPY billion | 9 | 1 |
| Table/Chart: Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025 | 9 | 1 |
| Table/Chart: Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025 | 9 | 1 |
| CONCENTRATES IN JAPAN | 10 | 1 |
| Table/Chart: Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025 | 10 | 1 |
| Table/Chart: Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025 | 10 | 1 |
| CONCENTRATES IN JAPAN | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025 | 11 | 1 |
| Table/Chart: Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025 | 11 | 1 |
| Table/Chart: Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025 | 11 | 1 |
| CONCENTRATES IN JAPAN | 12 | 1 |
| Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030 | 12 | 1 |
| Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025- 2030 | 12 | 1 |
| COUNTRY REPORTS DISCLAIMER | 12 | 1 |
| Table/Chart: million litres | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: % volume growth | 12 | 1 |
| Table/Chart: Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030 | 12 | 1 |
| Table/Chart: Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030 | 12 | 1 |
| CONCENTRATES IN JAPAN | 13 | 1 |
| Graph - Report closing date: 26 November 2025 | 13 | 1 |
| Soft Drinks in Japan - Industry Overview | 14 | 1 |
| EXECUTIVE SUMMARY | 14 | 1 |
| KEY DATA FINDINGS | 14 | 1 |
| INDUSTRY PERFORMANCE | 14 | 1 |
| Price rises lead to a decline in off-trade volume sales of soft drinks in 2025 | 14 | 1 |
| CONCENTRATES IN JAPAN | 15 | 1 |
| Functional soft drinks gain prominence | 15 | 1 |
| Innovation has become faster, riskier, and more culturally embedded | 15 | 1 |
| CONCENTRATES IN JAPAN | 16 | 1 |
| WHAT'S NEXT? | 16 | 1 |
| Shrinking population likely to limit opportunities for volume growth | 16 | 1 |
| Healthy and natural products likely to attract more interest moving forward | 16 | 1 |
| CONCENTRATES IN JAPAN | 17 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| Coca-cola and suntory continue to invest in product development and innovation | 17 | 1 |
| Nippon del monte finds success with new line of tomato juice | 17 | 1 |
| CONCENTRATES IN JAPAN | 18 | 1 |
| CHANNELS | 18 | 1 |
| Label-less products gain traction as online sales rise | 18 | 1 |
| On-trade volume sales continue to recover buoyed by interest in rtd tea | 18 | 1 |
| CONCENTRATES IN JAPAN | 19 | 1 |
| MARKET DATA | 19 | 1 |
| Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020- 2025 | 19 | 1 |
| Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 | 19 | 1 |
| Table/Chart: million litres | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % volume growth | 19 | 1 |
| Table/Chart: JPY billion | 19 | 1 |
| Table/Chart: Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 | 19 | 1 |
| CONCENTRATES IN JAPAN | 20 | 1 |
| Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025 | 20 | 1 |
| Table/Chart: Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: % volume analysis | 20 | 1 |
| Table/Chart: Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025 | 20 | 1 |
| CONCENTRATES IN JAPAN | 21 | 1 |
| Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 | 21 | 1 |
| Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 | 21 | 1 |
| Table/Chart: % value analysis | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: million litres | 21 | 1 |
| Table/Chart: % volume growth | 21 | 1 |
| Table/Chart: Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025 | 21 | 1 |
| CONCENTRATES IN JAPAN | 22 | 1 |
| Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: % current value growth | 22 | 1 |
| Table/Chart: Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 | 22 | 1 |
| Table/Chart: Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025 | 22 | 1 |
| Table/Chart: Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025 | 22 | 1 |
| CONCENTRATES IN JAPAN | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025 | 23 | 1 |
| CONCENTRATES IN JAPAN | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025 | 24 | 1 |
| CONCENTRATES IN JAPAN | 25 | 1 |
| Table/Chart: Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| CONCENTRATES IN JAPAN | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| Table/Chart: Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025 | 26 | 1 |
| Table/Chart: Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025 | 26 | 1 |
| CONCENTRATES IN JAPAN | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| CONCENTRATES IN JAPAN | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025 | 28 | 1 |
| CONCENTRATES IN JAPAN | 29 | 1 |
| Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020- 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: % retail rtd volume | 29 | 1 |
| CONCENTRATES IN JAPAN | 30 | 1 |
| Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025 | 30 | 1 |
| Graph - Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025 | 30 | 1 |
| Table/Chart: % retail value rsp | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: % off-trade | 30 | 1 |
| CONCENTRATES IN JAPAN | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: Note: Excludes powder concentrates | 31 | 1 |
| Table/Chart: % volume growth | 31 | 1 |
| CONCENTRATES IN JAPAN | 32 | 1 |
| Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030 | 32 | 1 |
| Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025- 2030 | 32 | 1 |
| Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030 | 32 | 1 |
| Table/Chart: JPY billion | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| Table/Chart: % current value growth | 32 | 1 |
| Table/Chart: Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030 | 32 | 1 |
| Table/Chart: % volume growth | 32 | 1 |
| CONCENTRATES IN JAPAN | 33 | 1 |
| Table/Chart: Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| Table/Chart: Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030 | 33 | 1 |
| Table/Chart: Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030 | 33 | 1 |
| Table/Chart: Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030 | 33 | 1 |
| CONCENTRATES IN JAPAN | 34 | 1 |
| APPENDIX | 34 | 1 |
| Fountain sales in japan | 34 | 1 |
| COUNTRY REPORTS DISCLAIMER | 34 | 1 |
| SOURCES | 34 | 1 |
| Graph - Summary 2 Research Sources | 34 | 1 |
| Table/Chart: Summary 2 Research Sources | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| CONCENTRATES IN JAPAN | 35 | 1 |
| Graph - Source: Euromonitor International | 35 | 1 |
| Table/Chart: Tabular Data Analysis | 35 | 1 |
