Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| COFFEE IN MOROCCO | 3 | 1 |
| MARKET DATA | 3 | 1 |
| Table/Chart: 12 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Coffee in Morocco - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| Home-barista culture drives fast value growth for fresh ground coffee pods | 4 | 1 |
| COFFEE IN MOROCCO | 5 | 1 |
| WHAT'S NEXT? | 5 | 1 |
| COFFEE IN MOROCCO | 6 | 1 |
| COMPETITIVE PERFORMANCE | 6 | 1 |
| Cafés sahara and nestlé maroc lead coffee in 2025, driven by diversified portfolios and Rating retail presence | 6 | 1 |
| Café dubois drives dynamic growth in 2025 through brand diversification and retail e- commerce expansion | 6 | 1 |
| CHANNELS | 6 | 1 |
| Small local grocers retains its leadership in coffee distribution despite slight share decline | 6 | 1 |
| Supermarkets drive dynamic growth in coffee through expanded formats and promotions | 6 | 1 |
| COFFEE IN MOROCCO | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| Table 2 Retail Sales of Coffee by Category: Value 2020-2025 | 7 | 1 |
| Table/Chart: Table 1 Retail Sales of Coffee by Category: Volume 2020-2025 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: MAD million | 7 | 1 |
| Table/Chart: % volume growth | 7 | 1 |
| COFFEE IN MOROCCO | 8 | 1 |
| Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025 | 8 | 1 |
| Table/Chart: Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025 | 8 | 1 |
| COFFEE IN MOROCCO | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources | 9 | 1 |
| COFFEE IN MOROCCO | 10 | 1 |
| Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030 | 10 | 1 |
| Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030 | 10 | 1 |
| Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: MAD million | 10 | 1 |
| Table/Chart: % volume growth | 10 | 1 |
| Table/Chart: % constant value growth | 10 | 1 |
| COFFEE IN MOROCCO | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| Graph - Report closing date: 25 November 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Hot Drinks in Morocco - Industry Overview | 12 | 1 |
| EXECUTIVE SUMMARY | 12 | 1 |
| KEY DATA FINDINGS | 12 | 1 |
| INDUSTRY PERFORMANCE | 12 | 1 |
| COFFEE IN MOROCCO | 13 | 1 |
| COMPETITIVE LANDSCAPE | 13 | 1 |
| COFFEE IN MOROCCO | 14 | 1 |
| WHAT'S NEXT? | 14 | 1 |
| COFFEE IN MOROCCO | 15 | 1 |
| CHANNELS | 15 | 1 |
| Proximity allows small local grocers to retain the lead of hot drinks distribution | 15 | 1 |
| Supermarkets outperforms as modern retail evolves and compact formats expand | 15 | 1 |
| MARKET DATA | 15 | 1 |
| COFFEE IN MOROCCO | 16 | 1 |
| Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 | 16 | 1 |
| Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: % volume growth | 16 | 1 |
| Table/Chart: Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025 | 16 | 1 |
| Table/Chart: Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025 | 16 | 1 |
| COFFEE IN MOROCCO | 17 | 1 |
| Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 | 17 | 1 |
| Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 17 | 1 |
| Table 20 | 17 | 1 |
| Table/Chart: % current value growth | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: Tonnes | 17 | 1 |
| Table/Chart: % volume growth | 17 | 1 |
| Table/Chart: Total Sales of Hot Drinks by Category: Total Volume 2020-2025 | 17 | 1 |
| Table/Chart: Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025 | 17 | 1 |
| COFFEE IN MOROCCO | 18 | 1 |
| Table/Chart: Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025 | 18 | 1 |
| COFFEE IN MOROCCO | 19 | 1 |
| Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % retail value rsp | 19 | 1 |
| Table/Chart: Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025 | 19 | 1 |
| COFFEE IN MOROCCO | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: % retail volume | 20 | 1 |
| COFFEE IN MOROCCO | 21 | 1 |
| Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030 | 21 | 1 |
| Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030 | 21 | 1 |
| Table/Chart: % volume analysis | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: % volume growth | 21 | 1 |
| Table/Chart: Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030 | 21 | 1 |
| Table/Chart: Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030 | 21 | 1 |
| Table/Chart: Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 21 | 1 |
| COFFEE IN MOROCCO | 22 | 1 |
| Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 22 | 1 |
| Table 35 | 22 | 1 |
| Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030 | 22 | 1 |
| Table/Chart: Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030 | 22 | 1 |
| Table/Chart: % volume growth | 22 | 1 |
| Table/Chart: Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030 | 22 | 1 |
| Table/Chart: % total volume growth | 22 | 1 |
| COFFEE IN MOROCCO | 23 | 1 |
| COUNTRY REPORTS DISCLAIMER | 23 | 1 |
| SOURCES | 23 | 1 |
| Graph - Summary 1 Research Sources | 23 | 1 |
| Table/Chart: Summary 1 Research Sources | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Graph - COFFEE IN MOROCCO | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| COFFEE IN MOROCCO | 25 | 1 |
| Graph - Source: Euromonitor International | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
