Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| BOTTLED WATER IN VIETNAM | 3 | 1 |
| Table/Chart: 14 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Bottled Water in Vietnam - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Short-term dip in demand, but fundamental appeal of bottled water remains intact | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| Short-term pressure on bottled water, but healthy image will bolster demand | 4 | 1 |
| BOTTLED WATER IN VIETNAM | 5 | 1 |
| Still water remains core, while premium and functional options support on-trade recovery | 5 | 1 |
| WHAT'S NEXT? | 5 | 1 |
| Rating future performance for bottled water, with on-trade set to be more dynamic | 5 | 1 |
| Direct-to-consumer and downstream logistics move to digital platforms | 5 | 1 |
| BOTTLED WATER IN VIETNAM | 6 | 1 |
| Sustainable lifestyle will continue to receive attention from both manufacturers and consumers | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| Suntory pepsico retains lead of consolidated competitive landscape | 6 | 1 |
| BOTTLED WATER IN VIETNAM | 7 | 1 |
| CHANNELS | 7 | 1 |
| Convenient locations support dominance of small local grocers | 7 | 1 |
| Convenience helps drive e-commerce share gain and growth in 2025 | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| BOTTLED WATER IN VIETNAM | 8 | 1 |
| Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025 | 8 | 1 |
| Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025 | 8 | 1 |
| Table/Chart: million litres | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: VND billion | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| BOTTLED WATER IN VIETNAM | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025 | 9 | 1 |
| BOTTLED WATER IN VIETNAM | 10 | 1 |
| Table/Chart: Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025 | 10 | 1 |
| BOTTLED WATER IN VIETNAM | 11 | 1 |
| Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030 | 11 | 1 |
| Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030 | 11 | 1 |
| Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030 | 11 | 1 |
| Table/Chart: VND billion | 11 | 1 |
| Table/Chart: % volume growth | 11 | 1 |
| Table/Chart: % constant value growth | 11 | 1 |
| BOTTLED WATER IN VIETNAM | 12 | 1 |
| COUNTRY REPORTS DISCLAIMER | 12 | 1 |
| Graph - Report closing date: 19 November 2025 | 12 | 1 |
| Soft Drinks in Vietnam - Industry Overview | 13 | 1 |
| EXECUTIVE SUMMARY | 13 | 1 |
| KEY DATA FINDINGS | 13 | 1 |
| INDUSTRY PERFORMANCE | 13 | 1 |
| Resilience for soft drinks despite economic pressures | 13 | 1 |
| BOTTLED WATER IN VIETNAM | 14 | 1 |
| Premium-positioned carbonated soft drink cela focuses on functionality | 14 | 1 |
| Rising health concerns drive up sales of reduced sugar options | 14 | 1 |
| WHAT'S NEXT? | 14 | 1 |
| BOTTLED WATER IN VIETNAM | 15 | 1 |
| Sustainability efforts to increasingly shape future development | 15 | 1 |
| COMPETITIVE LANDSCAPE | 15 | 1 |
| Suntory pepsico retains leadership with wide portfolio and marketing efforts | 15 | 1 |
| BOTTLED WATER IN VIETNAM | 16 | 1 |
| Masan group benefits from partnership with major football club | 16 | 1 |
| CHANNELS | 16 | 1 |
| Proximity to neighbourhoods drives popularity of small local grocers | 16 | 1 |
| Retail e-commerce makes further share gains in 2025 | 16 | 1 |
| BOTTLED WATER IN VIETNAM | 17 | 1 |
| Foodservice VS retail split | 17 | 1 |
| MARKET DATA | 17 | 1 |
| Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020- 2025 | 17 | 1 |
| Table/Chart: Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: % volume growth | 17 | 1 |
| Table/Chart: Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 | 17 | 1 |
| BOTTLED WATER IN VIETNAM | 18 | 1 |
| Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 | 18 | 1 |
| Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025 | 18 | 1 |
| Table/Chart: % current value growth | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025 | 18 | 1 |
| Table/Chart: % volume analysis | 18 | 1 |
| Table/Chart: Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025 | 18 | 1 |
| BOTTLED WATER IN VIETNAM | 19 | 1 |
| Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025 | 19 | 1 |
| Table 21 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % value analysis | 19 | 1 |
| Table/Chart: Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 | 19 | 1 |
| Table/Chart: Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 | 19 | 1 |
| BOTTLED WATER IN VIETNAM | 20 | 1 |
| Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 | 20 | 1 |
| Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 | 20 | 1 |
| Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025 | 20 | 1 |
| Table/Chart: % current value growth | 20 | 1 |
| Table/Chart: million litres | 20 | 1 |
| BOTTLED WATER IN VIETNAM | 21 | 1 |
| Table/Chart: Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| BOTTLED WATER IN VIETNAM | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| BOTTLED WATER IN VIETNAM | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025 | 23 | 1 |
| BOTTLED WATER IN VIETNAM | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025 | 24 | 1 |
| BOTTLED WATER IN VIETNAM | 25 | 1 |
| Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Table/Chart: % off-trade | 25 | 1 |
| BOTTLED WATER IN VIETNAM | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| BOTTLED WATER IN VIETNAM | 27 | 1 |
| Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030 | 27 | 1 |
| Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030 | 27 | 1 |
| Table 37 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Table/Chart: % volume growth | 27 | 1 |
| Table/Chart: VND billion | 27 | 1 |
| Table/Chart: Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025- 2030 | 27 | 1 |
| Table/Chart: Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030 | 27 | 1 |
| BOTTLED WATER IN VIETNAM | 28 | 1 |
| Table 39 | 28 | 1 |
| Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030 | 28 | 1 |
| Table/Chart: % volume growth | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030 | 28 | 1 |
| Table/Chart: % constant value growth | 28 | 1 |
| BOTTLED WATER IN VIETNAM | 29 | 1 |
| APPENDIX | 29 | 1 |
| Fountain sales in vietnam | 29 | 1 |
| COUNTRY REPORTS DISCLAIMER | 29 | 1 |
| Table/Chart: million litres | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030 | 29 | 1 |
| BOTTLED WATER IN VIETNAM | 30 | 1 |
| SOURCES | 30 | 1 |
| Graph - Sources used during the research included the following: | 30 | 1 |
| Table/Chart: Sources used during the research included the following: | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| BOTTLED WATER IN VIETNAM | 31 | 1 |
| Graph - Source: Euromonitor International | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
