Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Consumer Context | 3 | 1 |
| Booking in Spain - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2026 Developments | 4 | 1 |
| Booking summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| BOOKING IN SPAIN | 5 | 1 |
| Graph - Premiumisation vs Value | 5 | 1 |
| Passion and Purpose | 5 | 1 |
| Direct-to-Consumer Personalisation | 5 | 1 |
| Industry Performance | 5 | 1 |
| Premium and value travellers drive booking growth through different paths | 5 | 1 |
| BOOKING IN SPAIN | 6 | 1 |
| Chart 2 Trips Inspired by Local Immersion | 6 | 1 |
| Travel suppliers compete for customer relationships through direct channels | 6 | 1 |
| BOOKING IN SPAIN | 7 | 1 |
| Graph - Total Value Sales EUR million Current | 7 | 1 |
| Graph - Chart 4 Booking Sales by Category: Value 2026 | 7 | 1 |
| BOOKING IN SPAIN | 8 | 1 |
| Graph - Total Calculated Value Sales - EUR million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| Direct channels are set to gain importance as booking becomes increasingly data-led | 8 | 1 |
| BOOKING IN SPAIN | 9 | 1 |
| Chart 5 Analyst Insight for Booking | 9 | 1 |
| Experience-led demand is expected to reshape booking journeys | 9 | 1 |
| Sustainability is expected to become a more important competitive differentiator | 9 | 1 |
| BOOKING IN SPAIN | 10 | 1 |
| Graph - Chart 6 Forecast Booking Sales: Value 2021-2031 | 10 | 1 |
| Graph - Chart 7 Forecast Booking Sales by Category: Value 2026-2031 | 10 | 1 |
| BOOKING IN SPAIN | 11 | 1 |
| Graph - Total Calculated Value Sales EUR million Current CAGR 2026-2031 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Booking.com maintains its lead despite growing regulatory scrutiny | 11 | 1 |
| BOOKING IN SPAIN | 12 | 1 |
| Compliance and trust become increasingly important competitive advantages | 12 | 1 |
| Products | 12 | 1 |
| Ai-powered personalisation transforms booking platform design | 12 | 1 |
| Table/Chart: % Share (GBO) - Total Calculated Value Sales - 2026 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| BOOKING IN SPAIN | 13 | 1 |
| Integrated travel products expand flexibility and destination engagement | 13 | 1 |
| Graph - Chart 9 Iberia Offers Stopover in Madrid, with a Connecting Flight | 13 | 1 |
| Enhanced digital capabilities support revenue growth and loyalty | 13 | 1 |
| Economic Context | 14 | 1 |
| Political | 14 | 1 |
| Graph - Chart 10 Economic Context for Booking | 14 | 1 |
| Economic | 14 | 1 |
| Technological | 14 | 1 |
| BOOKING IN SPAIN | 15 | 1 |
| Graph - Real GDP Growth % | 15 | 1 |
| Graph - Chart 12 Inflation 2021-2031 | 15 | 1 |
| Consumer Context | 15 | 1 |
| BOOKING IN SPAIN | 16 | 1 |
| Graph - Population | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Graph - Lifestyles | 16 | 1 |
| Graph - Chart 14 Population 2021-2031 | 16 | 1 |
| Graph - Share of total population % | 17 | 1 |
| Graph - Chart 16 Consumer Expenditure 2021-2031 | 17 | 1 |
| BOOKING IN SPAIN | 18 | 1 |
| Graph - Report closing date: 31 August 2026 | 18 | 1 |
| Travel in Spain - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| 2026 developments | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| Graph - Chart 17 Key Industry Trends for Travel | 19 | 1 |
| Premiumisation vs Value | 19 | 1 |
| People and Planet | 19 | 1 |
| Strengthening Regulation | 19 | 1 |
| BOOKING IN SPAIN | 20 | 1 |
| Industry Performance | 20 | 1 |
| Strengthening regulation reshapes supply across lodging and transport | 20 | 1 |
| Graph - BOOKING IN SPAIN | 21 | 1 |
| Premium and value travellers drive growth through different paths | 21 | 1 |
| Territorial diversification reshapes spain's travel flows | 21 | 1 |
| BOOKING IN SPAIN | 22 | 1 |
| Graph - Chart 19 Sustainability and Authenticity Become the New Travel Currency | 22 | 1 |
| BOOKING IN SPAIN | 23 | 1 |
| Graph - Total Value Sales EUR million Current | 23 | 1 |
| What's Next? | 23 | 1 |
| BOOKING IN SPAIN | 24 | 1 |
| Chart 21 Analyst Insight for Travel | 24 | 1 |
| Ai and automation are set to redefine the travel customer journey | 24 | 1 |
| Sustainability is expected to accelerate the shift towards regenerative tourism | 24 | 1 |
| Graph - BOOKING IN SPAIN | 25 | 1 |
| Competitive Landscape | 25 | 1 |
| Iberia capitalises on premium demand while vueling focuses on value travel | 25 | 1 |
| BOOKING IN SPAIN | 26 | 1 |
| Booking.com expands across travel services despite regulatory pressures | 26 | 1 |
| Products | 26 | 1 |
| Compliance requirements drive changes in accommodation and transport offers | 26 | 1 |
| Airlines redesign networks and service propositions to improve efficiency | 26 | 1 |
| BOOKING IN SPAIN | 27 | 1 |
| Graph - Chart 23 Iberia Upgrades Its Long-Haul Premium Offer, While Vueling Focuses on Ultra-Value Short-Haul Travel | 27 | 1 |
| Digital capabilities strengthen customer engagement and commercial performance | 27 | 1 |
| Economic Context | 27 | 1 |
| BOOKING IN SPAIN | 28 | 1 |
| Chart 24 Economic Context for Travel | 28 | 1 |
| Political | 28 | 1 |
| Graph - Economic | 28 | 1 |
| Technological | 28 | 1 |
| Graph - Chart 25 Real Gdp Growth 2021-2031 | 28 | 1 |
| Graph - Chart 26 Inflation 2021-2031 | 29 | 1 |
| Consumer Context | 29 | 1 |
| Population | 29 | 1 |
| Graph - Chart 27 Consumer Context for Travel | 29 | 1 |
| Graph - Income and Expenditure | 29 | 1 |
| Lifestyles | 29 | 1 |
| BOOKING IN SPAIN | 30 | 1 |
| Graph - Chart 28 Population 2021-2031 | 30 | 1 |
| Graph - Chart 29 Population by Generation 2026 | 30 | 1 |
| BOOKING IN SPAIN | 31 | 1 |
| Graph - Chart 30 Consumer Expenditure 2021-2031 | 31 | 1 |
| Country Reports Disclaimer | 31 | 1 |
