Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| BEER IN THE UNITED KINGDOM | 3 | 1 |
| Graph - Graph/Chart Analysis | 4 | 1 |
| Beer in the United Kingdom - Category Analysis | 5 | 1 |
| Key Data Insights | 5 | 1 |
| 2025 Developments | 5 | 1 |
| Beer summary | 5 | 1 |
| BEER IN THE UNITED KINGDOM | 6 | 1 |
| Graph - Market Polarization | 6 | 1 |
| NoLo Revolution | 6 | 1 |
| Focus on Heritage | 6 | 1 |
| Industry Performance | 6 | 1 |
| Premiumisation and moderation trends reshape beer sales | 6 | 1 |
| Chart 2 Murphy's Sees Relaunch as Stout Sales Soar | 6 | 1 |
| Graph - BEER IN THE UNITED KINGDOM | 7 | 1 |
| Lager remains on top while stout and nolo beer see dynamic growth | 7 | 1 |
| Heineken and brewdog leverage heritage and functionality to drive premium growth | 7 | 1 |
| BEER IN THE UNITED KINGDOM | 8 | 1 |
| Graph - Chart 3 Volume Sales 2020-2030 | 8 | 1 |
| Graph - Chart 4 Volume Sales by Category 2025 | 8 | 1 |
| BEER IN THE UNITED KINGDOM | 9 | 1 |
| Graph - Total volume Million litres | 9 | 1 |
| Health-conscious consumers to fuel nolo trend | 9 | 1 |
| BEER IN THE UNITED KINGDOM | 10 | 1 |
| Lager to retain dominance despite the rise of stout and nolo beer | 10 | 1 |
| Brands should focus on authenticity and innovation to attract drinkers | 10 | 1 |
| BEER IN THE UNITED KINGDOM | 11 | 1 |
| Graph - Total volume Million litres % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 6 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| BEER IN THE UNITED KINGDOM | 12 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| BEER IN THE UNITED KINGDOM | 13 | 1 |
| Chart 7 Analyst Insight for Beer | 13 | 1 |
| Strategic acquisitions and functional innovations reshape competitive dynamics | 13 | 1 |
| BEER IN THE UNITED KINGDOM | 14 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 14 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| BEER IN THE UNITED KINGDOM | 15 | 1 |
| Channels | 15 | 1 |
| Hypermarkets retain lead while discounters accelerate growth | 15 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| BEER IN THE UNITED KINGDOM | 16 | 1 |
| Tesco exclusivity and discounters redefine value and innovation | 16 | 1 |
| Retail e-commerce supports niche growth and complements grocery sales | 16 | 1 |
| BEER IN THE UNITED KINGDOM | 17 | 1 |
| Products | 17 | 1 |
| Heineken and brewdog lead innovation with premium and functional beer | 17 | 1 |
| Premium nolo beer moves beyond niche | 17 | 1 |
| Graph - BEER IN THE UNITED KINGDOM | 18 | 1 |
| Wellness beer: Flavour meets mindful drinking | 18 | 1 |
| Economic Context | 18 | 1 |
| Graph - Chart 11 Real Gdp Growth 2020-2030 | 18 | 1 |
| Graph - BEER IN THE UNITED KINGDOM | 19 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 19 | 1 |
| BEER IN THE UNITED KINGDOM | 20 | 1 |
| Political | 20 | 1 |
| Graph - Economic | 20 | 1 |
| Technological | 20 | 1 |
| Consumer Context | 20 | 1 |
| Graph - Chart 14 Population 2020-2030 | 20 | 1 |
| BEER IN THE UNITED KINGDOM | 21 | 1 |
| Graph - Share of total population % | 21 | 1 |
| Graph - Chart 16 Consumer Context for Beer | 21 | 1 |
| Country Reports Disclaimer | 21 | 1 |
| BEER IN THE UNITED KINGDOM | 22 | 1 |
| Graph - Report closing date: 3 June 2026 | 22 | 1 |
| Alcoholic Drinks in the United Kingdom - Industry Overview | 23 | 1 |
| Executive Summary | 23 | 1 |
| 2025 developments | 23 | 1 |
| Key Data Insights | 23 | 1 |
| Key Industry Trends | 23 | 1 |
| BEER IN THE UNITED KINGDOM | 24 | 1 |
| NoLo Revolution | 24 | 1 |
| RTD Reinvention | 24 | 1 |
| Market Polarization | 24 | 1 |
| Industry Performance | 24 | 1 |
| Economic pressures push consumers towards premium options and moderation | 24 | 1 |
| Beer maintains dominance while rtds tap into current trends | 24 | 1 |
| BEER IN THE UNITED KINGDOM | 25 | 1 |
| Brewdog's mello drives functional nolo expansion into everyday occasions | 25 | 1 |
| Graph - Chart 18 Brewdog'S Mello Brings Functionality to Nolo Beer | 25 | 1 |
| BEER IN THE UNITED KINGDOM | 26 | 1 |
| Graph - Total volume -Million litres | 26 | 1 |
| Graph - Chart 20 Volume Sales by Category 2025 | 26 | 1 |
| BEER IN THE UNITED KINGDOM | 27 | 1 |
| Graph - Total volume Million litres | 27 | 1 |
| What's Next? | 27 | 1 |
| Consumers shift to moderation and premium choices amid economic constraints | 27 | 1 |
| BEER IN THE UNITED KINGDOM | 28 | 1 |
| Beer to sustain leadership while rtds drive growth through innovation | 28 | 1 |
| Producers set to embrace nolo innovation and portfolio rationalisation to cut costs | 28 | 1 |
| BEER IN THE UNITED KINGDOM | 29 | 1 |
| Graph - Chart 21 Forecast Volume Sales 2020-2030 | 29 | 1 |
| Graph - Chart 22 Forecast Volume Sales by Category 2025-2030 | 29 | 1 |
| BEER IN THE UNITED KINGDOM | 30 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| BEER IN THE UNITED KINGDOM | 31 | 1 |
| BEER IN THE UNITED KINGDOM | 32 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| BEER IN THE UNITED KINGDOM | 33 | 1 |
| Channels | 33 | 1 |
| Supermarkets and discounters lead retail growth amid cost pressures | 33 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| BEER IN THE UNITED KINGDOM | 34 | 1 |
| Grocery retailers refine alcohol strategies around moderation and exclusivity | 34 | 1 |
| Retail e-commerce complements grocery channels with niche alcohol offerings | 34 | 1 |
| Market Background | 35 | 1 |
| Legislation | 35 | 1 |
| Drink Driving | 35 | 1 |
| Advertising | 35 | 1 |
| Smoking Ban | 35 | 1 |
| BEER IN THE UNITED KINGDOM | 36 | 1 |
| Opening Hours | 36 | 1 |
| On-Trade Establishments | 36 | 1 |
| BEER IN THE UNITED KINGDOM | 37 | 1 |
| Taxation and Duty Levies | 37 | 1 |
| Operating Environment | 37 | 1 |
| Contraband/parallel trade | 37 | 1 |
| BEER IN THE UNITED KINGDOM | 38 | 1 |
| Duty free | 38 | 1 |
| Cross-border/private imports | 38 | 1 |
| BEER IN THE UNITED KINGDOM | 39 | 1 |
| Brewdog and campari lead functional innovation amid moderation trends | 39 | 1 |
| Graph - Chart 26 Aperol Spritz Enters Rtds | 39 | 1 |
| Graph - BEER IN THE UNITED KINGDOM | 40 | 1 |
| Late 2025 launches refine wellness and heritage for competitive positioning | 40 | 1 |
| BEER IN THE UNITED KINGDOM | 41 | 1 |
| Economic Context | 41 | 1 |
| Graph - Chart 27 Real Gdp Growth 2020-2030 | 41 | 1 |
| Graph - Chart 28 Inflation 2020-2030 | 41 | 1 |
| BEER IN THE UNITED KINGDOM | 42 | 1 |
| Graph - Annual Rates of Inflation % | 42 | 1 |
| Political | 42 | 1 |
| Graph - Chart 29 Economic Context for Alcoholic Drinks | 42 | 1 |
| Graph - Economic | 42 | 1 |
| Technological | 42 | 1 |
| Consumer Context | 42 | 1 |
| Graph - BEER IN THE UNITED KINGDOM | 43 | 1 |
| Graph - Chart 31 Population by Generation 2025 | 43 | 1 |
| Graph - Chart 32 Consumer Context for Alcoholic Drinks | 43 | 1 |
| BEER IN THE UNITED KINGDOM | 44 | 1 |
| Graph - Population | 44 | 1 |
| Graph - Income and Expenditure | 44 | 1 |
| Lifestyles | 44 | 1 |
| Country Reports Disclaimer | 44 | 1 |
