Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Alcoholic Drinks in Serbia - Industry Overview | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Economic Context | 3 | 1 |
| Consumer Context | 3 | 1 |
| Beer in Serbia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Beer summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Smaller pack sizes drive value growth | 4 | 1 |
| BEER IN SERBIA | 5 | 1 |
| Carlsberg and heineken retain loyalty by adapting to new consumption occasions | 5 | 1 |
| Graph - BEER IN SERBIA | 6 | 1 |
| Graph - Chart 2 Volume Sales 2020-2030 | 6 | 1 |
| BEER IN SERBIA | 7 | 1 |
| Graph - Total volume Million litres | 7 | 1 |
| BEER IN SERBIA | 8 | 1 |
| Flavoured and non alcoholic launches attract new drinkers and accelerate growth opportunities | 8 | 1 |
| Graph - Chart 4 Forecast Volume Sales 2020-2030 | 8 | 1 |
| Graph - Chart 5 Forecast Volume Sales by Category 2025-2030 | 9 | 1 |
| Competitive Landscape | 9 | 1 |
| BEER IN SERBIA | 10 | 1 |
| Chart 6 Company Shares 2025 | 10 | 1 |
| Graph - Chart 7 Brand Shares 2025 | 10 | 1 |
| Table/Chart: % Share (GBO) - Total volume = 2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| BEER IN SERBIA | 11 | 1 |
| Channels | 11 | 1 |
| Discounters and fast delivery platforms reshape consumer expectations | 11 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Economic Context | 12 | 1 |
| Political | 12 | 1 |
| Graph - Economic | 12 | 1 |
| Technological | 12 | 1 |
| Inflation within target | 12 | 1 |
| BEER IN SERBIA | 13 | 1 |
| Graph - Real GDP Growth % | 13 | 1 |
| Graph - Chart 10 Inflation 2020-2030 | 13 | 1 |
| Consumer Context | 14 | 1 |
| Population | 14 | 1 |
| Graph - Income and Expenditure | 14 | 1 |
| Lifestyles | 14 | 1 |
| Graph - Chart 12 Population 2020-2030 | 14 | 1 |
| Graph - BEER IN SERBIA | 15 | 1 |
| Graph - Chart 13 Population by Generation 2025 | 15 | 1 |
| BEER IN SERBIA | 16 | 1 |
| Graph - Report closing date: 3 June 2026 | 16 | 1 |
| Alcoholic Drinks in Serbia - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| 2025 developments | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Industry Performance | 17 | 1 |
| Carlsberg expands appeal with 0.0% radler and vitamin fortification | 17 | 1 |
| BEER IN SERBIA | 18 | 1 |
| Graph - Chart 14 Carlsberg Launches Its First 0.0% Radler | 18 | 1 |
| Graph - BEER IN SERBIA | 19 | 1 |
| Prokupac gains global recognition as tourists seek authenticity | 20 | 1 |
| Graph - Chart 15 Volume Sales 2020-2030 | 20 | 1 |
| BEER IN SERBIA | 21 | 1 |
| Graph - Chart 16 Volume Sales by Category 2025 | 21 | 1 |
| Steady growth in demand from local consumers and visitors | 21 | 1 |
| BEER IN SERBIA | 22 | 1 |
| Millennials and generation Z drive bold flavours and nolo acceptance | 22 | 1 |
| BEER IN SERBIA | 23 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 23 | 1 |
| Graph - Chart 18 Forecast Volume Sales by Category 2025-2030 | 23 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| Company activity intensifies the competition in alcoholic drinks | 24 | 1 |
| BEER IN SERBIA | 25 | 1 |
| Chart 19 Company Shares 2025 | 25 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| BEER IN SERBIA | 26 | 1 |
| Channels | 26 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| BEER IN SERBIA | 27 | 1 |
| E-commerce accelerates as digital visibility and exclusives drive adoption | 27 | 1 |
| Market Background | 27 | 1 |
| Legislation | 27 | 1 |
| BEER IN SERBIA | 28 | 1 |
| Advertising | 28 | 1 |
| Smoking Ban | 28 | 1 |
| Opening Hours | 28 | 1 |
| On-Trade Establishments | 28 | 1 |
| Taxation and Duty Levies | 28 | 1 |
| Operating Environment | 29 | 1 |
| Contraband/parallel trade | 29 | 1 |
| Duty free | 29 | 1 |
| Cross-border/private imports | 29 | 1 |
| Economic Context | 29 | 1 |
| BEER IN SERBIA | 30 | 1 |
| Graph - Political | 30 | 1 |
| Graph - Economic | 30 | 1 |
| Technological | 30 | 1 |
| Graph - Chart 22 Real GDP Growth 2020-2030 | 30 | 1 |
| Graph - Annual Rates of Inflation % | 31 | 1 |
| Consumer Context | 31 | 1 |
| Population | 31 | 1 |
| Graph - Chart 24 Consumer Context for Alcoholic Drinks | 31 | 1 |
| Income and Expenditure | 31 | 1 |
| Lifestyles | 31 | 1 |
| BEER IN SERBIA | 32 | 1 |
| Graph - Chart 25 Population 2020-2030 | 32 | 1 |
| Graph - Chart 26 Population by Generation 2025 | 32 | 1 |
| Country Reports Disclaimer | 33 | 1 |
| Graph - Report closing date: 3 June 2026 | 33 | 1 |
