Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Beer in Oman - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Beer summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Hypermarkets channel drives non alcoholic beer sales as consumers seek value | 4 | 1 |
| Barbican and 3 horses defend share as premium launches intensify competition | 5 | 1 |
| Oman united agencies expands premium offer to capture affluent expatriates | 5 | 1 |
| BEER IN OMAN | 6 | 1 |
| Graph - Chart 1 Volume Sales 2020-2030 | 6 | 1 |
| Graph - Chart 2 Volume Sales by Category 2025 | 6 | 1 |
| BEER IN OMAN | 7 | 1 |
| Graph - Total volume Million litres | 7 | 1 |
| What's Next? | 7 | 1 |
| Expatriate inflows and tourism investment fuel rising demand | 7 | 1 |
| BEER IN OMAN | 8 | 1 |
| Hypermarkets and supermarkets to maintain lead as e-commerce faces regulatory barriers | 8 | 1 |
| Non/low alcohol beer ahead of lager as premiumisation faces price pressure | 8 | 1 |
| BEER IN OMAN | 9 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 9 | 1 |
| Graph - Chart 4 Forecast Volume Sales by Category 2025-2030 | 9 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| Anheuser-busch defends lead as new entrants reshape preferences | 10 | 1 |
| BEER IN OMAN | 11 | 1 |
| Chart 5 Company Shares 2025 | 11 | 1 |
| Graph - Chart 6 Brand Shares 2025 | 11 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Channels | 12 | 1 |
| Oman united agencies sustains demand with specialist portfolios and offline reach | 12 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| E-commerce remains marginal as regulatory barriers curb online beer sales | 13 | 1 |
| Economic Context | 13 | 1 |
| Chart 7 Economic Context for Beer | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Graph - Technological | 13 | 1 |
| BEER IN OMAN | 14 | 1 |
| Graph - Real GDP Growth % | 14 | 1 |
| Graph - Chart 9 Inflation 2020-2030 | 14 | 1 |
| BEER IN OMAN | 15 | 1 |
| Graph - Population | 15 | 1 |
| Income and Expenditure | 15 | 1 |
| Lifestyles | 15 | 1 |
| Graph - Chart 11 Population 2020-2030 | 15 | 1 |
| Graph - BEER IN OMAN | 16 | 1 |
| Graph - Chart 12 Population by Generation 2025 | 16 | 1 |
| BEER IN OMAN | 17 | 1 |
| Graph - Report closing date: 3 June 2026 | 17 | 1 |
| Alcoholic Drinks in Oman - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| 2025 developments | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| Graph - Market Polarisation | 19 | 1 |
| NoLo Revolution | 19 | 1 |
| Industry Performance | 19 | 1 |
| High-income expatriates drive premium spirits while middle-income shift to value options | 19 | 1 |
| BEER IN OMAN | 20 | 1 |
| Non alcoholic beer dominates sales as new brands broaden appeal | 20 | 1 |
| Graph - Chart 14 New Product Launches across Non Alcoholic Beer Spur Growth | 20 | 1 |
| Graph - BEER IN OMAN | 21 | 1 |
| BEER IN OMAN | 22 | 1 |
| Graph - Chart 15 Higher Expatriate and Tourist Flows Drive Growth and Polarisation | 22 | 1 |
| Graph - Chart 16 Volume Sales 2020-2030 | 22 | 1 |
| Graph - Total volume -Million litres | 23 | 1 |
| Graph - Chart 17 Volume Sales by Category 2025 | 23 | 1 |
| BEER IN OMAN | 24 | 1 |
| Graph - Total volume Million litres | 24 | 1 |
| Expatriate inflows and tourism fuel rising demand despite regional disruption | 24 | 1 |
| BEER IN OMAN | 25 | 1 |
| Beer to retain leadership as spirits and new world wines diversify consumption | 25 | 1 |
| Shipping disruption and inflation challenge supply but drive resilience strategies | 25 | 1 |
| BEER IN OMAN | 26 | 1 |
| Graph - Chart 18 Forecast Volume Sales 2020-2030 | 26 | 1 |
| BEER IN OMAN | 27 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| BEER IN OMAN | 28 | 1 |
| New product launches target expatriates and broaden appeal with innovative flavours | 28 | 1 |
| BEER IN OMAN | 29 | 1 |
| Graph - Chart 22 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| BEER IN OMAN | 30 | 1 |
| Channels | 30 | 1 |
| Hypermarkets gains leadership as non alcoholic beer drives footfall | 30 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| BEER IN OMAN | 31 | 1 |
| Market Background | 32 | 1 |
| Legislation | 32 | 1 |
| Drink Driving | 32 | 1 |
| Advertising | 32 | 1 |
| BEER IN OMAN | 33 | 1 |
| Smoking Ban | 33 | 1 |
| Opening Hours | 33 | 1 |
| On-Trade Establishments | 33 | 1 |
| Taxation and Duty Levies | 33 | 1 |
| Operating Environment | 34 | 1 |
| Contraband/parallel trade | 34 | 1 |
| Duty free | 34 | 1 |
| Cross-border/private imports | 34 | 1 |
| Economic Context | 34 | 1 |
| BEER IN OMAN | 35 | 1 |
| Political | 35 | 1 |
| Graph - Economic | 35 | 1 |
| Technological | 35 | 1 |
| Graph - Chart 24 Real GDP Growth 2020-2030 | 35 | 1 |
| Graph - Chart 25 Inflation 2020-2030 | 35 | 1 |
| BEER IN OMAN | 36 | 1 |
| Graph - Annual Rates of Inflation % | 36 | 1 |
| Consumer Context | 36 | 1 |
| Population | 36 | 1 |
| Graph - Chart 26 Consumer Context for Alcoholic Drinks | 36 | 1 |
| Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| BEER IN OMAN | 37 | 1 |
| Graph - Chart 27 Population 2020-2030 | 37 | 1 |
| Graph - Chart 28 Population by Generation 2025 | 37 | 1 |
| Country Reports Disclaimer | 38 | 1 |
