Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Beer in Brazil - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Beer summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| BEER IN BRAZIL | 5 | 1 |
| Graph - Market Polarization | 5 | 1 |
| NoLo Revolution | 5 | 1 |
| Graph - Source: Euromonitor International | 5 | 1 |
| Flavour Experiments | 5 | 1 |
| Industry Performance | 5 | 1 |
| Lager dominates sales while non/low alcohol beer shows Rating growth | 5 | 1 |
| BEER IN BRAZIL | 6 | 1 |
| Heineken Opens New Production Centre in Brazil | 6 | 1 |
| Heineken's new facility and skol zero launch drive premium and nolo focus | 6 | 1 |
| Graph - Total volume -Million litres | 7 | 1 |
| Graph - Chart 4 Volume Sales by Category 2025 | 7 | 1 |
| BEER IN BRAZIL | 8 | 1 |
| Graph - Total volume Million litres | 8 | 1 |
| Premium lager drives value growth despite overall volume pressure | 8 | 1 |
| BEER IN BRAZIL | 9 | 1 |
| Premium and health-focused investments reshape consumption patterns | 9 | 1 |
| BEER IN BRAZIL | 10 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 6 Forecast Volume Sales by Category 2025-2030 | 10 | 1 |
| BEER IN BRAZIL | 11 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| BEER IN BRAZIL | 12 | 1 |
| Innovative product launches signal evolving consumer tastes and growth potential | 12 | 1 |
| BEER IN BRAZIL | 13 | 1 |
| Table/Chart: % Share (GBO) Total volume 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: % Share (LBN) Total volume 2025 | 13 | 1 |
| BEER IN BRAZIL | 14 | 1 |
| Channels | 14 | 1 |
| Supermarkets lead sales as warehouse clubs attract price-conscious shoppers | 14 | 1 |
| E-commerce remains a niche channel with growth potential | 14 | 1 |
| Products | 14 | 1 |
| Graph - Graph/Chart Analysis | 15 | 1 |
| Leading brewers expand premium and no/low alcohol portfolios to meet demand | 15 | 1 |
| Innovations target flavoured beer niche | 15 | 1 |
| BEER IN BRAZIL | 16 | 1 |
| Economic Context | 16 | 1 |
| Graph - Chart 11 Real Gdp Growth 2020-2030 | 16 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 16 | 1 |
| BEER IN BRAZIL | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic Context for Beer | 17 | 1 |
| Economic | 17 | 1 |
| Technological | 17 | 1 |
| Consumer Context | 17 | 1 |
| BEER IN BRAZIL | 18 | 1 |
| Graph - Growth % | 18 | 1 |
| Graph - Chart 15 Population by Generation 2025 | 18 | 1 |
| BEER IN BRAZIL | 19 | 1 |
| Population | 19 | 1 |
| Graph - Income and Expenditure | 19 | 1 |
| Lifestyles | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Alcoholic Drinks in Brazil - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| BEER IN BRAZIL | 21 | 1 |
| Graph - Market Polarization | 21 | 1 |
| NoLo Revolution | 21 | 1 |
| Shrinkflation and Sizing | 21 | 1 |
| Industry Performance | 21 | 1 |
| BEER IN BRAZIL | 22 | 1 |
| Graph - Chart 18 Skol Zero Launch Taps into Nolo Trend | 22 | 1 |
| Skol zero launch and premium investments reshape consumer choice | 22 | 1 |
| BEER IN BRAZIL | 23 | 1 |
| Graph - Chart 19 Volume Sales 2020-2030 | 23 | 1 |
| BEER IN BRAZIL | 24 | 1 |
| Graph - Total volume Million litres | 24 | 1 |
| Producers adapt to economic uncertainty and demands from health-conscious consumers | 24 | 1 |
| BEER IN BRAZIL | 25 | 1 |
| Breweries to focus on premium offerings as rtds benefit from a focus on moderation | 25 | 1 |
| Health trends and sin tax set to drive innovation while premiumisation reshapes operational strategies | 25 | 1 |
| BEER IN BRAZIL | 26 | 1 |
| Graph - Chart 21 Forecast Volume Sales 2020-2030 | 26 | 1 |
| Graph - Chart 22 Forecast Volume Sales by Category 2025-2030 | 26 | 1 |
| BEER IN BRAZIL | 27 | 1 |
| Graph - Total volume - Million litres CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Brand innovation offers expansion avenues for established players | 28 | 1 |
| BEER IN BRAZIL | 29 | 1 |
| Table/Chart: % Share (GBO) Total volume 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| BEER IN BRAZIL | 30 | 1 |
| Channels | 30 | 1 |
| Grocery retailers continue to dominate sales | 30 | 1 |
| Table/Chart: % Share (LBN) Total volume 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| BEER IN BRAZIL | 31 | 1 |
| Convenience and price sensitivity drive retail trends and channel shifts | 31 | 1 |
| Retail e-commerce grows steadily, driven by convenience and brand innovation | 31 | 1 |
| Market Background | 32 | 1 |
| Legislation | 32 | 1 |
| Legal Purchasing Age and Legal Drinking Age | 32 | 1 |
| Drink Driving | 32 | 1 |
| Advertising | 32 | 1 |
| BEER IN BRAZIL | 33 | 1 |
| Smoking Ban | 33 | 1 |
| Opening Hours | 33 | 1 |
| On-Trade Establishments | 33 | 1 |
| Taxation and Duty Levies | 33 | 1 |
| Operating Environment | 33 | 1 |
| Contraband/parallel trade | 33 | 1 |
| BEER IN BRAZIL | 34 | 1 |
| Duty free | 34 | 1 |
| Cross-border/private imports | 34 | 1 |
| Products | 34 | 1 |
| Health concerns and economic factors drive no/low alcohol innovation and market polarisation | 34 | 1 |
| Skol zero launch and premium capacity expansions reshape consumer choice | 35 | 1 |
| Economic Context | 35 | 1 |
| BEER IN BRAZIL | 36 | 1 |
| Graph - Real GDP Growth % | 36 | 1 |
| Graph - Chart 28 Inflation 2020-2030 | 36 | 1 |
| BEER IN BRAZIL | 37 | 1 |
| Graph - Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Consumer Context | 37 | 1 |
| Graph - Chart 30 Population 2020-2030 | 37 | 1 |
| Graph - Share of total population % | 38 | 1 |
| Population | 38 | 1 |
| Graph - Chart 32 Consumer Context for Alcoholic Drinks | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| BEER IN BRAZIL | 39 | 1 |
| Graph - Report closing date: 3 June 2026 | 39 | 1 |
