Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 3 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 8 | 1 |
| Men's Grooming in the US - Category Analysis | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Beauty and Personal Care in the US - Industry Overview | 14 | 1 |
| Executive Summary | 14 | 1 |
| Key Data Insights | 14 | 1 |
| Key Industry Trends | 14 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 15 | 1 |
| Longevity | 15 | 1 |
| Digital Consumer Journey | 15 | 1 |
| The Asian Century | 15 | 1 |
| Industry Performance | 15 | 1 |
| Value-driven skin care and the rise of tiktok shop reshape us beauty and personal care | 15 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 16 | 1 |
| Graph - Chart 2 Medicube's Tiktok Shop Super Brand Day Positioned as Best Selling in 2025 | 16 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 17 | 1 |
| Graph - Chart 3 Tatcha Debuts Serum Targeting Cellular Resilience and Healthy Ageing | 17 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN THE US | 18 | 1 |
| Olive young and sephora expand k-beauty reach through partnership | 18 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 19 | 1 |
| Graph - Chart 4 Sephora Partners with Olive Young to Leverage K-Beauty Boom | 19 | 1 |
| Graph - Chart 5 Value Sales 2020-2030 | 19 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 20 | 1 |
| Graph - Retail rsp USD million Current | 20 | 1 |
| Graph - Chart 6 Volume Sales 2020-2030 | 20 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 21 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp USD million Current | 21 | 1 |
| What's Next? | 21 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 22 | 1 |
| Korean colour cosmetics and hybrid sunscreen to expand reach through mass retail | 22 | 1 |
| Chart 8 Analyst Insight for Beauty and Personal Care | 22 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 23 | 1 |
| Graph - Chart 9 Forecast Value Sales 2020-2030 | 23 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 24 | 1 |
| Forecast Sales of Beauty and Personal Care by Category | 24 | 1 |
| Graph - Retail USD million Current Value RSP CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| L'oréal accelerates leadership through acquisitions and prestige expansion | 24 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 25 | 1 |
| Church & dwight and elf beauty expand with high-impact acquisitions | 25 | 1 |
| Chart 11 Company Shares 2025 | 25 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 26 | 1 |
| Graph - Chart 12 Brand Shares 2025 | 26 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 27 | 1 |
| Brand Shares of Beauty and Personal Care | 27 | 1 |
| Channels | 27 | 1 |
| The shift towards e-commerce and digital-first strategies | 27 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 28 | 1 |
| Olive young's partnership accelerates k-beauty's reach through sephora | 28 | 1 |
| Graph - Chart 13 Retail Channels 2020-2025 | 28 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 29 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 29 | 1 |
| Graph - Chart 14 Economic Context for Beauty and Personal Care | 29 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 30 | 1 |
| Political | 30 | 1 |
| Graph - Economic | 30 | 1 |
| Technological | 30 | 1 |
| Graph - Chart 15 Real GDP Growth 2020-2030 | 30 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 31 | 1 |
| Graph - Annual Rates of Inflation % | 31 | 1 |
| Consumer Context | 31 | 1 |
| Graph - Chart 17 Consumer Context for Beauty and Personal Care | 31 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 32 | 1 |
| Graph - Population | 32 | 1 |
| Income and Expenditure | 32 | 1 |
| Graph - Lifestyles | 32 | 1 |
| Graph - Chart 18 Population 2020-2030 | 32 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 33 | 1 |
| Graph - Consumer Expenditure | 33 | 1 |
| Graph - Chart 20 Population by Generation 2025 | 33 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 34 | 1 |
| Graph - Report closing date: 6 April 2026 | 34 | 1 |
| Baby and Child-specific Products in the US - Category Analysis | 35 | 1 |
| Key Data Insights | 35 | 1 |
| 2025 Developments | 35 | 1 |
| Coterie and tubby todd propel clean baby care into mass retail | 35 | 1 |
| Key Industry Trends | 35 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 36 | 1 |
| Clean Reimagined | 36 | 1 |
| Graph - Lifestyle-Driven Beauty | 36 | 1 |
| Inclusivity & Diversity | 36 | 1 |
| Industry Performance | 36 | 1 |
| Coterie and tubby todd propel clean baby care into mass retail | 36 | 1 |
| Graph - Chart 22 Clean Baby Care Surges | 37 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN THE US | 38 | 1 |
| Lifestyle-driven beauty and adult routines shape innovation | 38 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 39 | 1 |
| Graph - Chart 25 Value Sales 2020-2030 | 39 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 40 | 1 |
| Graph - Sales of Baby and Child-specific Products Retail rsp USD million Current | 40 | 1 |
| Graph - Chart 26 Volume Sales 2020-2030 | 40 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 41 | 1 |
| Graph - Sales of Baby and Child-specific Products by Category Retail rsp USD million Current | 41 | 1 |
| Evereden and sephora to reshape youth skin care demand and innovation | 41 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 42 | 1 |
| Baby wipes to retain value lead while sun care's growth is set to further accelerate | 42 | 1 |
| Chart 28 Analyst Insight for Baby and Child-Specific Products | 42 | 1 |
| Dermocosmetics and age segmentation will boost premiumisation and trust | 42 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 43 | 1 |
| Graph - Chart 29 Forecast Value Sales 2020-2030 | 43 | 1 |
| Graph - Chart 30 Forecast Value Sales by Category 2025-2030 | 43 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 44 | 1 |
| Forecast Sales of Baby and Child-specific Products by Category | 44 | 1 |
| Graph - Retail USD million Current Value RSP CAGR 2025-2030 | 44 | 1 |
| Competitive Landscape | 44 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 45 | 1 |
| Chart 31 Company Shares 2025 | 45 | 1 |
| Table/Chart: Company Shares of Baby and Child-specific Products % Share (GBO) - Retail Value RSP - 2025 | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 46 | 1 |
| Channels | 46 | 1 |
| E-commerce accelerates as millennial parents shift to digital-first shopping | 46 | 1 |
| Table/Chart: Brand Shares of Baby and Child-specific Products % Share (LBN) - Retail Value RSP - 2025 | 46 | 1 |
| Table/Chart: Tabular Data Analysis | 46 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 47 | 1 |
| Mobile-first experiences and online exclusives drive brand innovation | 47 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 48 | 1 |
| Graph - Retail Channels for Baby and Child-specific Products Retail Value RSP 2020-2025 | 48 | 1 |
| Graph - Chart 34 Economic Context for Baby and Child-Specific Products | 48 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 49 | 1 |
| Political | 49 | 1 |
| Graph - Economic | 49 | 1 |
| Technological | 49 | 1 |
| Graph - Chart 35 Real GDP Growth 2020-2030 | 49 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 50 | 1 |
| Graph - Annual Rates of Inflation % | 50 | 1 |
| Consumer Context | 50 | 1 |
| Graph - Chart 37 Consumer Context for Baby and Child-Specific Products | 50 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 51 | 1 |
| Graph - Population | 51 | 1 |
| Income and Expenditure | 51 | 1 |
| Graph - Lifestyles | 51 | 1 |
| Graph - Chart 38 Population 2020-2030 | 51 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 52 | 1 |
| Graph - Consumer Expenditure | 52 | 1 |
| Graph - Chart 40 Population by Generation 2025 | 52 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 53 | 1 |
| Graph - Report closing date: 6 April 2026 | 53 | 1 |
| Bath and Shower in the US - Category Analysis | 54 | 1 |
| Key Data Insights | 54 | 1 |
| 2025 Developments | 54 | 1 |
| Lifestyle-driven beauty leads to indulgent scents in bath and shower | 54 | 1 |
| Key Industry Trends | 54 | 1 |
| Graph - Chart 41 Key Industry Trends for Bath and Shower | 54 | 1 |
| Longevity | 54 | 1 |
| Digital Consumer Journey | 54 | 1 |
| Lifestyle-Driven Beauty | 54 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 55 | 1 |
| Industry Performance | 55 | 1 |
| Lifestyle-driven beauty leads to indulgent scents in bath and shower | 55 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN THE US | 56 | 1 |
| Dove and vagisil shape life-stage body care with clinical launches | 56 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN THE US | 57 | 1 |
| Social-first campaigns accelerate shopper acquisition for leading brands | 57 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 58 | 1 |
| Graph - Chart 44 Social-First Launches Translate Viral Engagement into Sales | 58 | 1 |
| Graph - Chart 45 Value Sales 2020-2030 | 58 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 59 | 1 |
| Graph - Retail rsp USD million Current | 59 | 1 |
| Graph - Chart 46 Volume Sales 2020-2030 | 59 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 60 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp USD million Current | 60 | 1 |
| Graph - I | 60 | 1 |
| Limited-edition drops and wellness rituals to reshape routines | 60 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 61 | 1 |
| Body wash/shower gel to outpace bar soap as multifunctionality and scent drive value | 61 | 1 |
| Chart 48 Analyst Insight for Bath and Shower | 61 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 62 | 1 |
| Graph - Chart 49 Forecast Value Sales 2020-2030 | 62 | 1 |
| Graph - Chart 50 Forecast Value Sales by Category 2025-2030 | 62 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 63 | 1 |
| Forecast Sales of Bath and Shower by Category | 63 | 1 |
| Graph - Retail USD million Current Value RSP CAGR 2025-2030 | 63 | 1 |
| Competitive Landscape | 63 | 1 |
| Unilever drives leadership as bath & body works loses ground | 63 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 64 | 1 |
| Church & dwight accelerates growth with touchland acquisition | 64 | 1 |
| Graph - Chart 51 Company Shares 2025 | 64 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 65 | 1 |
| Company Shares of Bath and Shower | 65 | 1 |
| Graph - Chart 52 Brand Shares 2025 | 65 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 65 | 1 |
| Table/Chart: Tabular Data Analysis | 65 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 66 | 1 |
| Brand Shares of Bath and Shower | 66 | 1 |
| Channels | 66 | 1 |
| Amazon and walmart accelerate e-commerce gains with seasonal launches | 66 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 66 | 1 |
| Table/Chart: Tabular Data Analysis | 66 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 67 | 1 |
| Warehouse clubs gain ground as consumers seek value and bulk formats | 67 | 1 |
| Economic Context | 67 | 1 |
| Graph - Chart 53 Economic Context for Bath and Shower | 67 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 68 | 1 |
| Political | 68 | 1 |
| Graph - Economic | 68 | 1 |
| Technological | 68 | 1 |
| Graph - Chart 54 Real GDP Growth 2020-2030 | 68 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 69 | 1 |
| Graph - Annual Rates of Inflation % | 69 | 1 |
| Consumer Context | 69 | 1 |
| Graph - Chart 56 Consumer Context for Bath and Shower | 69 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 70 | 1 |
| Graph - Population | 70 | 1 |
| Income and Expenditure | 70 | 1 |
| Graph - Lifestyles | 70 | 1 |
| Graph - Chart 57 Population 2020-2030 | 70 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 71 | 1 |
| Graph - Consumer Expenditure | 71 | 1 |
| Graph - Chart 59 Population by Generation 2025 | 71 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 72 | 1 |
| Graph - Report closing date: 6 April 2026 | 72 | 1 |
| Colour Cosmetics in the US - Category Analysis | 73 | 1 |
| Key Data Insights | 73 | 1 |
| 2025 Developments | 73 | 1 |
| Charlotte tilbury's move to amazon signals digital-first strategy wins | 73 | 1 |
| Key Industry Trends | 73 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 74 | 1 |
| Longevity | 74 | 1 |
| Graph - Digital Consumer Journey | 74 | 1 |
| Inclusivity & Diversity | 74 | 1 |
| Industry Performance | 74 | 1 |
| Charlotte tilbury's move to amazon signals digital-first strategy wins | 74 | 1 |
| BEAUTY AND PERSONAL CARE IN THE US | 75 | 1 |
| Graph - Chart 61 Charlotte Tilbury Launches on Amazon | 75 | 1 |
