Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Bath and Shower in Sweden - Category Analysis | 3 | 1 |
| Deodorants in Sweden - Category Analysis | 4 | 1 |
| Table/Chart: Lifestyle-driven beauty sustains value growth as makeup becomes an extension of personal identity. 36 Chart 41 Influencer Brand CAIA Cosmetics Reinforces Lifestyle Led Colour Cosmetics | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 8 | 1 |
| Men's Grooming in Sweden - Category Analysis | 8 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 9 | 1 |
| Oral Care in Sweden - Category Analysis | 9 | 1 |
| Table/Chart: 135 | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 10 | 1 |
| Skin Care in Sweden - Category Analysis | 10 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 11 | 1 |
| Sun Care in Sweden - Category Analysis | 11 | 1 |
| Table/Chart: 173 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Chart 219 Volume Sales 2020-2030 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN SWEDEN | 14 | 1 |
| Beauty and Personal Care in Sweden - Industry Overview | 15 | 1 |
| Executive Summary | 15 | 1 |
| Key Data Insights | 15 | 1 |
| Key Industry Trends | 15 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 16 | 1 |
| Graph - Lifestyle-Driven Beauty | 16 | 1 |
| Digital Consumer Journey | 16 | 1 |
| Sustainability | 16 | 1 |
| Industry Performance | 16 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 17 | 1 |
| Graph - Chart 2 Ida Warg Cocoa Self-Tanning Mousse 1H Express Highlights Lifestyle-Led Tanning | 17 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 18 | 1 |
| Chart 3 Refillable Fragrances Gain Visibility in Swedish Beauty Media | 18 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 19 | 1 |
| Graph - Chart 4 KICKS Promotes Armani "Power of You" Through TikTok Fragrance Campaign | 19 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 20 | 1 |
| Graph - Retail rsp SEK million current | 20 | 1 |
| Graph - Chart 6 Volume Sales 2020-2030 | 20 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 21 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp SEK million current | 21 | 1 |
| Graph - I I | 21 | 1 |
| What's Next? | 21 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 22 | 1 |
| Chart 8 Analyst Insigt for Beauty and Personal Care | 22 | 1 |
| Lifestyle-driven beauty and fragmentation set to sustain dynamic growth in premium and niche categories | 22 | 1 |
| Omnichannel retail and digital engagement set to remain central to category growth | 22 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 23 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care Retail rsp SEK million current % Y-O-Y Growth | 23 | 1 |
| Graph - Chart 10 Forecast Value Sales by Category 2025-2030 | 23 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 24 | 1 |
| Forecast Sales of Beauty and Personal Care by Category | 24 | 1 |
| Graph - Retail SEK million current Value RSP CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 25 | 1 |
| Chart 11 Company Shares 2025 | 25 | 1 |
| Graph - Chart 12 Brand Shares 2025 | 25 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 26 | 1 |
| Brand Shares of Beauty and Personal Care | 26 | 1 |
| Channels | 26 | 1 |
| Beauty specialist retailers lead premium categories whilst e-commerce expands through established omnichannel ecosystems | 26 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 27 | 1 |
| Graph - Chart 13 Retail Channels 2020-2025 | 27 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 28 | 1 |
| Political | 28 | 1 |
| Graph - Economic | 28 | 1 |
| Technological | 28 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 28 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 29 | 1 |
| Graph - Inflation | 29 | 1 |
| Consumer Context | 29 | 1 |
| Population | 29 | 1 |
| Graph - Income and Expenditure | 29 | 1 |
| Lifestyles | 29 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 30 | 1 |
| Graph - Population | 30 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 30 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 31 | 1 |
| Graph - Population by Generation Share of total population % | 31 | 1 |
| Country Reports Disclaimer | 31 | 1 |
| Bath and Shower in Sweden - Category Analysis | 32 | 1 |
| Key Data Insights | 32 | 1 |
| 2025 Developments | 32 | 1 |
| Value growth sustained by trading up despite cautious consumer spending | 32 | 1 |
| Key Industry Trends | 32 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 33 | 1 |
| Sustainability | 33 | 1 |
| Graph - Lifestyle-Driven Beauty | 33 | 1 |
| Clean Reimagined | 33 | 1 |
| Industry Performance | 33 | 1 |
| Value growth sustained by trading up despite cautious consumer spending | 33 | 1 |
| Refill formats and eco-certifications embed sustainability across price tiers | 33 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 34 | 1 |
| Graph - Chart 22 Bliw Expands Refill Packs for Liquid Hand Soap in Grocery Retail | 34 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 35 | 1 |
| Graph - Chart 23 Björk & Berries Strengthens Premium Bath Positioning | 35 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 36 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 37 | 1 |
| Graph - Sales of Bath and Shower Retail rsp SEK million Current | 37 | 1 |
| Graph - Chart 25 Volume Sales 2020-2030 | 37 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 38 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp SEK million Current | 38 | 1 |
| Premiumisation set to drive value growth as volume maturity persists | 38 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 39 | 1 |
| Refill expansion and eco-certifications to consolidate sustainability as category standard | 39 | 1 |
| Lifestyle brands and specialist channels to continue driving disproportionate value growth | 39 | 1 |
| Chart 27 Analyst Insigt for Bath and Shower | 39 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 40 | 1 |
| Graph - Forecast Sales of Bath and Shower Retail rsp SEK million Current % Y-O-Y Growth | 40 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 41 | 1 |
| Graph - Forecast Sales of Bath and Shower by Category Retail SEK million Current Value RSP CAGR 2025-2030 | 41 | 1 |
| Competitive Landscape | 41 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 42 | 1 |
| Graph - Chart 31 Brand Shares 2025 | 42 | 1 |
| Table/Chart: Company Shares of Bath and Shower % Share (GBO) - Retail Value RSP - 2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 43 | 1 |
| Brand Shares of Bath and Shower | 43 | 1 |
| Channels | 43 | 1 |
| Grocery retailers led sales as e-commerce and discount stores reshaped the channel mix | 43 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 44 | 1 |
| Graph - Chart 32 Retail Channels 2020-2025 | 44 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 45 | 1 |
| Political | 45 | 1 |
| Graph - Economic | 45 | 1 |
| Technological | 45 | 1 |
| Graph - Chart 34 Real Gdp Growth 2020-2030 | 45 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 46 | 1 |
| Graph - Inflation | 46 | 1 |
| Consumer Context | 46 | 1 |
| Population | 46 | 1 |
| Graph - Income and Expenditure | 46 | 1 |
| Lifestyles | 46 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 47 | 1 |
| Graph - Population | 47 | 1 |
| Graph - Chart 38 Consumer Expenditure 2020-2030 | 47 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 48 | 1 |
| Graph - Population by Generation Share of total population % | 48 | 1 |
| Country Reports Disclaimer | 48 | 1 |
| Colour Cosmetics in Sweden - Category Analysis | 49 | 1 |
| Key Data Insights | 49 | 1 |
| 2025 Developments | 49 | 1 |
| Key Industry Trends | 49 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 50 | 1 |
| Lifestyle-Driven Beauty | 50 | 1 |
| Graph - Digital Consumer Journey | 50 | 1 |
| Clean Reimagined | 50 | 1 |
| Industry Performance | 50 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 51 | 1 |
| Graph - NYHET | 51 | 1 |
| Graph - WAKE ME UP COMPLEXION ENHANCER | 51 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 52 | 1 |
| Graph - Chart 42 Kicks' "Sweden's Next Makeup Star" Campaign Highlights Digital Beauty Discovery | 52 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 53 | 1 |
| Graph - Chart 43 Hybrid Skin Like Concealers Highlight the Rise of Clean, Skin First Makeup | 53 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 54 | 1 |
| Graph - Sales of Colour Cosmetics Retail rsp SEK million Current | 54 | 1 |
| Graph - Chart 45 Volume Sales 2020-2030 | 54 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 55 | 1 |
| Graph - Sales of Colour Cosmetics by Category Retail rsp SEK million Current | 55 | 1 |
| Hybrid and skin-first makeup to continue as a primary growth driver | 55 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 56 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 57 | 1 |
| Graph - Forecast Sales of Colour Cosmetics Retail rsp SEK million Current % Y-O-Y Growth | 57 | 1 |
| Graph - Chart 49 Forecast Value Sales by Category 2025-2030 | 57 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 58 | 1 |
| Forecast Sales of Colour Cosmetics by Category | 58 | 1 |
| Graph - Retail SEK million Current Value RSP CAGR 2025-2030 | 58 | 1 |
| Competitive Landscape | 58 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 59 | 1 |
| Table/Chart: Company Shares of Colour Cosmetics % Share (GBO) - Retail Value RSP - 2025 | 59 | 1 |
| Table/Chart: Tabular Data Analysis | 59 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 60 | 1 |
| Brand Shares of Colour Cosmetics | 60 | 1 |
| Channels | 60 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 60 | 1 |
| Table/Chart: Tabular Data Analysis | 60 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 61 | 1 |
| Graph - Chart 52 Retail Channels 2020-2025 | 61 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 62 | 1 |
| Political | 62 | 1 |
| Graph - Economic | 62 | 1 |
| Technological | 62 | 1 |
| Graph - Chart 54 Real Gdp Growth 2020-2030 | 62 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 63 | 1 |
| Graph - Inflation | 63 | 1 |
| Consumer Context | 63 | 1 |
| Population | 63 | 1 |
| Graph - Income and Expenditure | 63 | 1 |
| Lifestyles | 63 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 64 | 1 |
| Graph - Population | 64 | 1 |
| Graph - Chart 58 Consumer Expenditure 2020-2030 | 64 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 65 | 1 |
| Graph - Population by Generation Share of total population % | 65 | 1 |
| Country Reports Disclaimer | 65 | 1 |
| Deodorants in Sweden - Category Analysis | 66 | 1 |
| Key Data Insights | 66 | 1 |
| 2025 Developments | 66 | 1 |
| Key Industry Trends | 66 | 1 |
| Lifestyle-Driven Beauty | 66 | 1 |
| Graph - Key Industry Trends for Deodorants | 66 | 1 |
| Clean Reimagined | 66 | 1 |
| Sustainability | 66 | 1 |
| Industry Performance | 67 | 1 |
| Clean reimagined drives trading-up towards pharmacy-positioned, sensitive-skin formulations | 67 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN SWEDEN | 68 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN SWEDEN | 69 | 1 |
| Graph - Chart 63 Value Sales 2020-2030 | 69 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 70 | 1 |
| Graph - Retail rsp SEK million Current | 70 | 1 |
| Graph - Chart 64 Volume Sales 2020-2030 | 70 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 71 | 1 |
| Graph - Sales of Deodorants by Category Retail rsp SEK million Current | 71 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 72 | 1 |
| Clean reimagined to sustain incremental innovation and pharmacy channel growth | 72 | 1 |
| Lifestyle-driven beauty and fragrance-linked formats to deliver disproportionate value growth | 72 | 1 |
| Chart 66 Analyst Insigt for Deodorants | 72 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 73 | 1 |
| Graph - Forecast Sales of Deodorants Retail rsp SEK million Current % Y-O-Y Growth | 73 | 1 |
| Graph - Chart 68 Forecast Value Sales by Category 2025-2030 | 73 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 74 | 1 |
| Forecast Sales of Deodorants by Category | 74 | 1 |
| Graph - Retail SEK million Current Value RSP CAGR 2025-2030 | 74 | 1 |
| Competitive Landscape | 74 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 75 | 1 |
| Chart 69 Company Shares 2025 | 75 | 1 |
| Graph - Chart 70 Brand Shares 2025 | 75 | 1 |
| Table/Chart: Company Shares of Deodorants % Share (GBO) - Retail Value RSP - 2025 | 75 | 1 |
| Table/Chart: Tabular Data Analysis | 75 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 76 | 1 |
| Channels | 76 | 1 |
| Grocery retailers lead amid rising discount competition for mass deodorants | 76 | 1 |
| Table/Chart: Brand Shares of Deodorants % Share (LBN) - Retail Value RSP 2025 | 76 | 1 |
| Table/Chart: Tabular Data Analysis | 76 | 1 |
| BEAUTY AND PERSONAL CARE IN SWEDEN | 77 | 1 |
| Graph - Chart 71 Retail Channels 2020-2025 | 77 | 1 |
