Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Baby and Child-specific Products in Romania - Category Analysis | 3 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 6 | 1 |
| Depilatories in Romania - Category Analysis | 6 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 8 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 10 | 1 |
| Skin Care in Romania - Category Analysis | 10 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 11 | 1 |
| Premium Beauty and Personal Care in Romania - Category Analysis | 11 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Page is Blank/No information | 13 | 1 |
| Beauty and Personal Care in Romania - Industry Overview | 14 | 1 |
| Executive Summary | 14 | 1 |
| Key Data Insights | 14 | 1 |
| Key Industry Trends | 14 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 15 | 1 |
| Clean Reimagined | 15 | 1 |
| Sustainability | 15 | 1 |
| Longevity | 15 | 1 |
| Industry Performance | 15 | 1 |
| Price sensitivity shapes consumer spending amid economic pressure | 15 | 1 |
| Skin care leads value sales with multi-benefits | 15 | 1 |
| Chart 2 Careless Beauty Launches Product with Natural Ingredients | 15 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ROMANIA | 16 | 1 |
| Kaufland's recycling campaign boosts sustainability | 16 | 1 |
| Graph - Chart 3 Kaufland Encourages Recycling | 16 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ROMANIA | 17 | 1 |
| Consumers and brands embrace multifunctional innovation | 17 | 1 |
| Chart 4 Gerovital Caters to Thin, Weak Hair | 17 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ROMANIA | 18 | 1 |
| Graph - Retail rsp RON million current | 18 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 19 | 1 |
| Graph - Sales of Beauty and Personal Care Retail volume alternative -Million units | 19 | 1 |
| Graph - Chart 7 Value Sales by Category 2025 | 19 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 20 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp RON million current | 20 | 1 |
| Graph - o | 20 | 1 |
| What'S Next? | 20 | 1 |
| Companies to leverage promotions and marketing amid evolving consumer demands | 20 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 21 | 1 |
| Premium and skin care dominate value growth as consumers seek efficacy and wellness | 21 | 1 |
| Regulations set to drive mandatory sustainable changes in romania | 21 | 1 |
| Chart 8 What'S Next? for Beauty and Personal Care | 21 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 22 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care Retail rsp RON million current - % Y-O-Y Growth | 22 | 1 |
| Graph - Chart 10 Forecast Value Sales by Category 2025-2030 | 22 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 23 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care by Category | 23 | 1 |
| Competitive Landscape | 23 | 1 |
| Leading manufacturers maintain positions in beauty and personal care | 23 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 24 | 1 |
| Digital engagement drives growth opportunities for brands | 24 | 1 |
| Chart 11 Company Shares 2025 | 24 | 1 |
| Company Shares of Beauty and Personal Care | 24 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 25 | 1 |
| Channels | 25 | 1 |
| Kaufland and auchan lead offline sales with easy access | 25 | 1 |
| Table/Chart: Brand Shares of Beauty and Personal Care % Share (LBN) = Retail Value RSP - 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 26 | 1 |
| Dm and bipa's private label strategies reshape health and beauty retail competition | 26 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 27 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 27 | 1 |
| Graph - Chart 14 Economic Context for Beauty and Personal Care | 27 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 28 | 1 |
| Graph - Political | 28 | 1 |
| Graph - Economic | 28 | 1 |
| Technological | 28 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 28 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 29 | 1 |
| Graph - Inflation | 29 | 1 |
| Consumer Context | 29 | 1 |
| Population | 29 | 1 |
| Graph - Chart 17 Consumer Context for Beauty and Personal Care | 29 | 1 |
| Graph - Income and Expenditure | 29 | 1 |
| Lifestyles | 29 | 1 |
| Real incomes rising | 29 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 30 | 1 |
| Graph - Population | 30 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 30 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 31 | 1 |
| Graph - Population by Generation Share of total population % | 31 | 1 |
| Country Reports Disclaimer | 31 | 1 |
| Baby and Child-specific Products in Romania - Category Analysis | 32 | 1 |
| Key Data Insights | 32 | 1 |
| 2025 Developments | 32 | 1 |
| Steady growth driven by consumer demand for safe and innovative kid products | 32 | 1 |
| Industry Performance | 32 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 33 | 1 |
| Baby wipes lead sales while sun care records consistent growth | 33 | 1 |
| Avene's kid-centric launch exemplifies safety and innovation | 33 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ROMANIA | 34 | 1 |
| Chart 22 Value Sales 2020-2030 | 34 | 1 |
| Graph - Retail rsp RON million current | 34 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 35 | 1 |
| Graph - Retail volume alternative -Million units | 35 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 36 | 1 |
| Graph - Sales of Baby and Child-specific Products by Category Retail rsp RON million current | 36 | 1 |
| Parents' evolving preferences and income growth to drive steady expansion | 36 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 37 | 1 |
| Baby wipes to lead retail volume and value sales | 37 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 38 | 1 |
| Graph - Forecast Sales of Baby and Child-specific Products Retail rsp RON million current - % Y-O-Y Growth | 38 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 38 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 39 | 1 |
| Forecast Sales of Baby and Child-specific Products by Category | 39 | 1 |
| Graph - Retail RON million current Value RSP CAGR 2025-2030 | 39 | 1 |
| Competitive Landscape | 39 | 1 |
| Leading manufacturers maintain lead with brand recognition | 39 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 40 | 1 |
| Company Shares of Baby and Child-specific Products | 40 | 1 |
| Graph - Chart 28 Brand Shares 2025 | 40 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 41 | 1 |
| Channels | 41 | 1 |
| Grocery retailers leverage footfall and portfolio diversity to lead distribution | 41 | 1 |
| Table/Chart: Brand Shares of Baby and Child-specific Products % Share (LBN) - Retail Value RSP 2025 | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 42 | 1 |
| Retail e-commerce growth driven by niche access and rural delivery in romania | 42 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 42 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 43 | 1 |
| Graph - Retail Channels for Baby and Child-specific Products Retail Value RSP 2020-2025 | 43 | 1 |
| Graph - Chart 30 Economic Context for Baby and Child-Specific Products | 43 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 44 | 1 |
| Graph - Political | 44 | 1 |
| Graph - Economic | 44 | 1 |
| Technological | 44 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 44 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 45 | 1 |
| Graph - Inflation | 45 | 1 |
| Consumer Context | 45 | 1 |
| Population | 45 | 1 |
| Graph - Income and Expenditure | 45 | 1 |
| Lifestyles | 45 | 1 |
| Real incomes rising | 45 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 46 | 1 |
| Graph - Population | 46 | 1 |
| Graph - Chart 35 Consumer Expenditure 2020-2030 | 46 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 47 | 1 |
| Graph - Population by Generation Share of total population % | 47 | 1 |
| Country Reports Disclaimer | 47 | 1 |
| Bath and Shower in Romania - Category Analysis | 48 | 1 |
| Key Data Insights | 48 | 1 |
| 2025 Developments | 48 | 1 |
| Promotion and inflation drive growth amid diverse consumer preferences | 48 | 1 |
| Industry Performance | 48 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 49 | 1 |
| Graph - Chart 37 Nala Expands with Eco-Friendly Products | 49 | 1 |
| Graph - Chart 38 Value Sales 2020-2030 | 49 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 50 | 1 |
| Graph - Retail rsp RON million current | 50 | 1 |
| Graph - Chart 39 Volume Sales 2020-2030 | 50 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 51 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp RON million current | 51 | 1 |
| Growth to be driven by premium shift and evolving consumer preferences | 51 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 52 | 1 |
| Retailers and brands to respond to sustainability regulations with eco-friendly initiatives | 52 | 1 |
| Technology adoption to improve operational efficiency and market competitiveness | 52 | 1 |
| Graph - Chart 41 Forecast Value Sales 2020-2030 | 52 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ROMANIA | 53 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 54 | 1 |
| Forecast Sales of Bath and Shower by Category | 54 | 1 |
| Graph - Retail RON million current Value RSP CAGR 2025-2030 | 54 | 1 |
| Competitive Landscape | 54 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 55 | 1 |
| Graph - Chart 44 Brand Shares 2025 | 55 | 1 |
| Table/Chart: Company Shares of Bath and Shower % Share (GBO) - Retail Value RSP - 2025 | 55 | 1 |
| Table/Chart: Tabular Data Analysis | 55 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 56 | 1 |
| Brand Shares of Bath and Shower | 56 | 1 |
| Channels | 56 | 1 |
| Hypermarkets lead growth as discounters gain share with affordability | 56 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 56 | 1 |
| Table/Chart: Tabular Data Analysis | 56 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 57 | 1 |
| Retail e-commerce expands steadily with omnichannel leaders boosting sales | 57 | 1 |
| Graph - Chart 45 Retail Channels 2020-2025 | 57 | 1 |
| Economic Context | 58 | 1 |
| Political | 58 | 1 |
| Graph - Economic | 58 | 1 |
| Graph - Technological | 58 | 1 |
| Graph - Chart 47 Real Gdp Growth 2020-2030 | 58 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 59 | 1 |
| Graph - Annual Rates of Inflation % | 59 | 1 |
| Consumer Context | 59 | 1 |
| Population | 59 | 1 |
| Graph - Chart 49 Consumer Context for Bath and Shower | 59 | 1 |
| Graph - Income and Expenditure | 59 | 1 |
| Lifestyles | 59 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 60 | 1 |
| Graph - Chart 50 Population 2020-2030 | 60 | 1 |
| Graph - Chart 51 Consumer Expenditure 2020-2030 | 60 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 61 | 1 |
| Graph - Chart 52 Population by Generation 2025 | 61 | 1 |
| Country Reports Disclaimer | 61 | 1 |
| Colour Cosmetics in Romania - Category Analysis | 62 | 1 |
| Key Data Insights | 62 | 1 |
| 2025 Developments | 62 | 1 |
| Romanians embrace premium products amid cautious economic growth | 62 | 1 |
| Industry Performance | 62 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 63 | 1 |
| Retailers' digital innovations and natural ingredient focus shape consumer engagement | 63 | 1 |
| Graph - Chart 53 Yves Rocher Contains Natural Ingredientspicture 1 | 63 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 64 | 1 |
| Graph - Retail rsp RON million - current | 64 | 1 |
| Graph - Chart 55 Volume Sales 2020-2030 | 64 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 65 | 1 |
| Graph - Sales of Colour Cosmetics by Category Retail rsp RON million current | 65 | 1 |
| Romanian brands to intensify competition with digitalisation | 65 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 66 | 1 |
| Gen Z preference for sustainability set to help differentiate brands | 66 | 1 |
| Graph - Retail rsp - RON million current % Y-O-Y Growth | 66 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 67 | 1 |
| Forecast Sales of Colour Cosmetics by Category | 67 | 1 |
| Graph - Retail RON million current Value RSP CAGR 2025-2030 | 67 | 1 |
| Competitive Landscape | 67 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 68 | 1 |
| Chart 59 Company Shares 2025 | 68 | 1 |
| Graph - Chart 60 Brand Shares 2025 | 68 | 1 |
| Table/Chart: Company Shares of Colour Cosmetics % Share (GBO) - Retail Value RSP - 2025 | 68 | 1 |
| Table/Chart: Tabular Data Analysis | 68 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 69 | 1 |
| Brand Shares of Colour Cosmetics | 69 | 1 |
| Channels | 69 | 1 |
| Beauty specialists lead sales driven by branded chained retailers | 69 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 69 | 1 |
| Table/Chart: Tabular Data Analysis | 69 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 70 | 1 |
| Retail e-commerce surges as consumers embrace convenience | 70 | 1 |
| Graph - Chart 61 Retail Channels 2020-2025 | 70 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 71 | 1 |
| Graph - Retail Channels for Colour Cosmetics Retail Value RSP 2020-2025 | 71 | 1 |
| Graph - Chart 62 Economic Context for Colour Cosmetics | 71 | 1 |
| BEAUTY AND PERSONAL CARE IN ROMANIA | 72 | 1 |
| Graph - Political | 72 | 1 |
| Graph - Economic | 72 | 1 |
