Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 3 | 1 |
| Bath and Shower in Portugal - Category Analysis | 3 | 1 |
| Table/Chart: Sustainability and storytelling to drive innovation and competition | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 6 | 1 |
| Depilatories in Portugal - Category Analysis | 6 | 1 |
| Fragrances in Portugal - Category Analysis | 6 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 7 | 1 |
| Industry Performance | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Chart 135 Forecast Value Sales by Category 2025-2030 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 9 | 1 |
| Oral Care in Portugal - Category Analysis | 9 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 10 | 1 |
| Table/Chart: 157 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Premium Beauty and Personal Care in Portugal - Category Analysis | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Beauty and Personal Care in Portugal - Industry Overview | 13 | 1 |
| Executive Summary | 13 | 1 |
| Key Data Insights | 13 | 1 |
| Key Industry Trends | 13 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 14 | 1 |
| Clean Reimagined | 14 | 1 |
| Sustainability | 14 | 1 |
| Industry Performance | 14 | 1 |
| Graph - Graph/Chart Analysis | 15 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 16 | 1 |
| Graph - Chart 3 Sustainability In Practice: o Boticário Releases Boti Recicla In Portugal | 16 | 1 |
| O boticário's circular economy initiative boosts sustainability engagement | 16 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 17 | 1 |
| Graph - Retail rsp EUR million current | 17 | 1 |
| Graph - Chart 5 Volume Sales 2020-2030 | 17 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 18 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp EUR million current | 18 | 1 |
| Graph - I I | 18 | 1 |
| What's Next? | 18 | 1 |
| Scientific innovation and consumer sophistication to fuel sustained growth | 18 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 19 | 1 |
| Digital personalisation and trust-based claims to reshape consumer engagement | 19 | 1 |
| Chart 7 Analyst Insight for Beauty and Personal Care | 19 | 1 |
| Sustainability and science-led innovation to drive premiumisation and market differentiation | 19 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 20 | 1 |
| Graph - Chart 8 Forecast Value Sales 2020-2030 | 20 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 21 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care by Category | 21 | 1 |
| Competitive Landscape | 21 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 22 | 1 |
| Chart 10 Company Shares 2025 | 22 | 1 |
| Graph - Chart 11 Brand Shares 2025 | 22 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 23 | 1 |
| Channels | 23 | 1 |
| Specialised health and beauty stores gain ground as grocery retailers lose share | 23 | 1 |
| Table/Chart: Brand Shares of Beauty and Personal Care % Share (LBN) - Retail Value RSP 2025 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN PORTUGAL | 24 | 1 |
| E-commerce growth reshapes product access and consumer convenience | 24 | 1 |
| Chart 13 Retail Channels 2020-2025 | 24 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 25 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 25 | 1 |
| Graph - Chart 14 Economic Context for Beauty and Personal Care | 25 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 26 | 1 |
| Political | 26 | 1 |
| Graph - Economic | 26 | 1 |
| Technological | 26 | 1 |
| Improving Economic Freedom | 26 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 26 | 1 |
| Graph - Inflation | 27 | 1 |
| Consumer Context | 27 | 1 |
| Population | 27 | 1 |
| Graph - Income and Expenditure | 27 | 1 |
| Lifestyles | 27 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 28 | 1 |
| Graph - Population | 28 | 1 |
| Graph - Chart 19 Consumer Expenditure 2020-2030 | 28 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 29 | 1 |
| Graph - Population by Generation Share of total population % | 29 | 1 |
| Country Reports Disclaimer | 29 | 1 |
| Baby and Child-specific Products in Portugal - Category Analysis | 30 | 1 |
| Key Data Insights | 30 | 1 |
| 2025 Developments | 30 | 1 |
| Value-driven growth shapes demand amid demographic constraints | 30 | 1 |
| Industry Performance | 30 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 31 | 1 |
| Graph - Chart 21 Clean And Barrier-Focused Baby Care Drives Portfolio Expansion And New Product Launches | 31 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN PORTUGAL | 32 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 33 | 1 |
| Graph - Sales of Baby and Child-specific Products Retail rsp EUR million Current | 33 | 1 |
| Graph - Chart 24 Volume Sales 2020-2030 | 33 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 34 | 1 |
| Graph - Sales of Baby and Child-specific Products by Category Retail rsp EUR million Current | 34 | 1 |
| Brands to innovate to meet specific skin needs amid demographic limits | 34 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 35 | 1 |
| Premiumisation and transparency to reshape retail and innovation dynamics | 35 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 36 | 1 |
| Graph - Forecast Sales of Baby and Child-specific Products Retail rsp EUR million Current - % Y-O-Y Growth | 36 | 1 |
| Graph - Chart 27 Forecast Value Sales by Category 2025-2030 | 36 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 37 | 1 |
| Forecast Sales of Baby and Child-specific Products by Category | 37 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 37 | 1 |
| Competitive Landscape | 37 | 1 |
| Top manufacturers maintain lead amid evolving market dynamics | 37 | 1 |
| Chart 28 Company Shares 2025 | 37 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 38 | 1 |
| Graph - Chart 29 Brand Shares 2025 | 38 | 1 |
| Table/Chart: Company Shares of Baby and Child-specific Products % Share (GBO) - Retail Value RSP - 2025 | 38 | 1 |
| Table/Chart: Tabular Data Analysis | 38 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 39 | 1 |
| Channels | 39 | 1 |
| Health and beauty specialists outstrip supermarkets as parents demand added value | 39 | 1 |
| Table/Chart: Brand Shares of Baby and Child-specific Products % Share (LBN) - Retail Value RSP 2025 | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 40 | 1 |
| E-commerce growth intensifies competition and shapes product focus online | 40 | 1 |
| Graph - Chart 30 Retail Channels 2020-2025 | 40 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 41 | 1 |
| Graph - Retail Channels for Baby and Child-specific Products Retail Value RSP 2020-2025 | 41 | 1 |
| Graph - Chart 31 Economic Context for Baby and Child-Specific Products | 41 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 42 | 1 |
| Political | 42 | 1 |
| Graph - Economic | 42 | 1 |
| Technological | 42 | 1 |
| Improving Economic Freedom | 42 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 42 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 43 | 1 |
| Graph - Inflation | 43 | 1 |
| Consumer Context | 43 | 1 |
| Population | 43 | 1 |
| Graph - Income and Expenditure | 43 | 1 |
| Lifestyles | 43 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 44 | 1 |
| Graph - Population | 44 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 44 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 45 | 1 |
| Graph - Population by Generation Share of total population % | 45 | 1 |
| Country Reports Disclaimer | 45 | 1 |
| Bath and Shower in Portugal - Category Analysis | 46 | 1 |
| Key Data Insights | 46 | 1 |
| 2025 Developments | 46 | 1 |
| Steady value growth driven by premiumisation and skin care focus | 46 | 1 |
| Industry Performance | 46 | 1 |
| Heritage brands harness lifestyle positioning to elevate premium appeal | 46 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 47 | 1 |
| Graph - Chart 38 Portuguese Premium Artisanal Brand Aromas Da Villa Launches Zero-Waste Bar Soaps | 47 | 1 |
| Aromas da villa capitalises on sustainability to capture niche consumers | 47 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 48 | 1 |
| Graph - Chart 39 Heritage And Lifestyle Positioning Driving Premiumisation | 48 | 1 |
| Graph - Chart 40 Value Sales 2020-2030 | 48 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 49 | 1 |
| Graph - Sales of Bath and Shower Retail volume alternative -Million units | 49 | 1 |
| Graph - Chart 42 Value Sales by Category 2025 | 49 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 50 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp EUR million Current | 50 | 1 |
| Graph - I - | 50 | 1 |
| Price and premiumisation to shape steady growth trajectory | 50 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 51 | 1 |
| Sustainability and storytelling to drive innovation and competition | 51 | 1 |
| Graph - Chart 43 Forecast Value Sales 2020-2030 | 51 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 52 | 1 |
| Graph - Forecast Sales of Bath and Shower by Category Retail EUR million Current Value RSP CAGR 2025-2030 | 52 | 1 |
| Competitive Landscape | 52 | 1 |
| Top companies reinforce lead through broad portfolios and marketing | 52 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 53 | 1 |
| Graph - Chart 46 Brand Shares 2025 | 53 | 1 |
| Table/Chart: Company Shares of Bath and Shower % Share (GBO) - Retail Value RSP - 2025 | 53 | 1 |
| Table/Chart: Tabular Data Analysis | 53 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 54 | 1 |
| Channels | 54 | 1 |
| Diverse retail formats shape consumer choices | 54 | 1 |
| Table/Chart: Brand Shares of Bath and Shower % Share (LBN) - Retail Value RSP 2025 | 54 | 1 |
| Table/Chart: Tabular Data Analysis | 54 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 55 | 1 |
| Retail e-commerce expands as consumers seek convenience and premium discovery | 55 | 1 |
| Graph - Chart 47 Retail Channels 2020-2025 | 55 | 1 |
| Political | 56 | 1 |
| Graph - Economic | 56 | 1 |
| Technological | 56 | 1 |
| Graph - Chart 49 Real Gdp Growth 2020-2030 | 56 | 1 |
| Graph - Inflation | 57 | 1 |
| Consumer Context | 57 | 1 |
| Population | 57 | 1 |
| Graph - Income and Expenditure | 57 | 1 |
| Lifestyles | 57 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 58 | 1 |
| Graph - Population | 58 | 1 |
| Graph - Chart 53 Consumer Expenditure 2020-2030 | 58 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 59 | 1 |
| Graph - Population by Generation Share of total population % | 59 | 1 |
| Country Reports Disclaimer | 59 | 1 |
| Colour Cosmetics in Portugal - Category Analysis | 60 | 1 |
| Key Data Insights | 60 | 1 |
| 2025 Developments | 60 | 1 |
| Premiumisation and multi-step routines drive growth among discerning consumers | 60 | 1 |
| Key Industry Trends | 60 | 1 |
| Clean Reimagined | 60 | 1 |
| Lifestyle-Driven Beauty | 60 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 61 | 1 |
| Industry Performance | 61 | 1 |
| Premiumisation and multi-step routines drive growth among discerning consumers | 61 | 1 |
| Graph - Chart 56 The Convergence Of Make-Up And Skincare In Contemporary Beauty Formulation | 61 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 62 | 1 |
| Brands drive engagement through lifestyle collaborations | 62 | 1 |
| Graph - Chart 57 Sephora Collection's Tabasco Drives Engagement Through Lifestyle Collaborations | 62 | 1 |
| Influencer collaborations and digital tools accelerate trend-driven consumer engagement | 62 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 63 | 1 |
| Graph - Sales of Colour Cosmetics Retail rsp EUR million Current | 63 | 1 |
| Graph - Chart 59 Volume Sales 2020-2030 | 63 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 64 | 1 |
| Graph - Sales of Colour Cosmetics by Category Retail rsp EUR million Current | 64 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 65 | 1 |
| Chart 61 Analyst Insight for Colour Cosmetics | 65 | 1 |
| Fashion and luxury players to expand into colour cosmetics | 65 | 1 |
| Chart 62 Influencers And Social Media: Driving Engagement In The Portuguese Colour Cosmetics Market | 65 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 66 | 1 |
| Graph - Retail rsp - EUR million Current % Y-O-Y Growth | 66 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 67 | 1 |
| Forecast Sales of Colour Cosmetics by Category | 67 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 67 | 1 |
| Competitive Landscape | 67 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 68 | 1 |
| Chart 65 Company Shares 2025 | 68 | 1 |
| Company Shares of Colour Cosmetics | 68 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 68 | 1 |
| Table/Chart: Tabular Data Analysis | 68 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 69 | 1 |
| Channels | 69 | 1 |
| Health and beauty specialists strengthen dominance through expansion | 69 | 1 |
| Table/Chart: Brand Shares of Colour Cosmetics % Share (LBN) - Retail Value RSP 2025 | 69 | 1 |
| Table/Chart: Tabular Data Analysis | 69 | 1 |
| BEAUTY AND PERSONAL CARE IN PORTUGAL | 70 | 1 |
| Retail e-commerce expands influence with niche and premium product focus | 70 | 1 |
| Graph - Chart 67 Retail Channels 2020-2025 | 70 | 1 |
| Political | 71 | 1 |
| Graph - Economic | 71 | 1 |
| Technological | 71 | 1 |
| Graph - Chart 69 Real Gdp Growth 2020-2030 | 71 | 1 |
| Graph - Inflation | 72 | 1 |
| Consumer Context | 72 | 1 |
| Population | 72 | 1 |
| Graph - Income and Expenditure | 72 | 1 |
| Lifestyles | 72 | 1 |
